A document on the target audience, research and evaluation

1. Proposal
1
Working Title:
Cat Chase
Audience:
My target audience is both male and female aged 16 – 19. The type of people
the game will be aimed at is a belonger and an achiever. A belonger is
someone who most likely lives in a small city and will respond to messages
that are family or community orientated. However, an achiever is most likely
a serious business person who wants power and material wealth. The type
of people that this game is aimed at and would be suitable is the people in
the social classes B, C1, C2, D and E. This is because people in the social
class A won’t be interested in games as they will be more focused in money
and making their businesses successful. However, for the rest of the social
classes I think this game that will be suitable for them and they might play
games in their spare time. So, this is why it is aimed at these types of people
in theses social classes.
Furthermore, I think my game would be suitable for both genders and the
majority of the social classes because the game is about succeeding and
the game doesn’t have a set colour that could make it feel like it’s aimed at
just one gender, there are a range of colours. So, that it doesn’t cancel the
other gender out and is suitable for both genders.
Rationale
Throughout the year I have gained a range of skills after learning more
about Photoshop, I’ve learn the basics of being able to copy and paste. But
then I’ve been able to turn a black and white image into a colour image, and
now I’ve been able to create a game through Photoshop. However, at the
beginning of the year I did struggle with Photoshop because I only knew the
basics but as this year has gone on there’s always something new I’m
learning. Also, the skills I already have I will use those for my project by
being able to create a background using the basic tools in Photoshop. Then
I will experiment and gain new skills throughout the project
However, I haven’t really had any video game skills and this is the first
project I’ve been able to create a video game. But while creating this project
I have gained some video game skills and I have learnt some new things
while doing this project.
Project Concept
Within this project I am going to be making a video game and for the first
part of the project I created an experiment of a video game which gave me a
rough idea for the final piece. It also helped me with my research.
However, in my research I will need to look at what type of game I want it to

2. Proposal
2
be, in this case I want it to be a coin collecting game so that it’s in my limits.
I will also need to look at what type of theme I want it to be, so whether I
want it to be a day or night theme, a fantasy or Chinese theme etc. When
looking through my research and deciding how I want my project, I will need
to consider whether I will be able to complete it in the time I have and
whether I need to do any at home or more at college, to make sure it is all
completed on time.
But my research will help my project because it will give me a rough idea of
what I could do and help me manage my time so that I can see what I can do
that’s in my limits and be able to finish on time.
Evaluation
When evaluating my work, I will discuss about the good and the bad things
about it, time management and what could be improved. I will also talk
about the changes I made throughout the project and what else I could have
done if I had more time. Furthermore, I will talk about the issues I had within
the making of this project
However, when doing the evaluation and discussing about my project it will
help me see what I did good and bad in this project and it will help me to
improve in future projects and help increase my grade.