1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Number:
Oliver Keppie 353826
Project proposal title and date:
Educational Animation
Main area of activity:
Animation
Rationale: 150 words approx.
In the first year, I learnt basic pixel style animation and in my first year FMP I managed to make
speech in an animation look realistic to a decent standard. In the second year, I have improved a
lot. By starting to get to grasps with animation in After Effects I think I could use some of those new
skills in this project. I have also been improving and making my skills and own artistic style in
Illustrator over the whole year which I could use to make the project look more personal. I have
also just learnt in my last project that I enjoy working on pieces I would like to get taken more
seriously. I also had practice writing a story for my last year’s FMP where I got a distinction so I will
be able to transfer my writing and planning skills into this FMP but even better. I want the story of
my piece to be similar to stories by Pixar but with a totally different animation style something more
like Adventure Time or the work of Masaaki Yuasa.
Project Concept: 200 words approx.
I would like to create a serious and emotional animation that will help inform and educate people
on some types of mental illness. I would like to create an animation that will allow people without
these illnesses to still be able to sympathise with the characters and I want to educate them on
ways they can help etc. I also think that most people with these mental illnesses may find it hard to
cope alone and hopefully my animation will inspire people to speak out about their feelings or
current situation. I would like all viewers to have learnt something about mental illness’ and people
with these mental illness’ who watch to feel more comfortable as themselves. To make my project I
will need to not only research things such as the target audience and existing products but also
into the mental illness’ I decide to use in my animation so I can get a good and correct
representation. I could also conduct interviews with people who have these certain mental
illnesses with their permission or even people who specialise in these areas. To make my project
work well I would also have to research the market and area for this type of short animation. I
would aim my product at Year 10 and 11 children with the age range of 14-16. I have chosen this
age because I think it will be a good age to educate people on this subject and be able to talk
about the good and bad things whereas if I aimed it at years 4,5 and 6 I would have to make it
more toned down and be more sensitive when I’m creating my animation.
How will the project be evaluated and reviewed: 150 words approx.
I will evaluate my project by comparing it to similar animations that have had different levels of
success. The reason I would compare to some better and worse animations is so I can speak
about how mine could be improved if I had different circumstances and compare the context. I
would also talk about strong points in my animation compared to others and say why I think this
works well. I will also evaluate the reception my product gets or could theoretically get and speak
about how I would change my project to get better reception by the public and also my target
audience. By doing this in my evaluation, in the future I will know the specific places that I need to
work on the achieve the best possible outcome from my work. It will also allow myself and others
to be critical about my work and make me want to do everything possible to correct the mistakes or
complete the improvements next time. I will also be doing weekly diaries throughout my whole
project and daily ones throughout my project where I will do some evaluating and why I picked or
changed certain areas.
2. Proposal
2
Bibliography:
1. Anonymous.(2018). Types of Mental Illness. Available: https://www.healthdirect.gov.au/types-of-
mental-illness. Last accessed 31st January 2020.
2. Anonymous.(2019). Clinical Depression. Available: https://www.nhs.uk/conditions/clinical-
depression/causes/.Last accessed 31st January 2020.
3. Cartoon Network. (2017). Welcome To My Life | CN Mini | Cartoon Network .Available:
https://www.youtube.com/watch?v=idT98H8TK-U.
4. Chris Snellgrove and Brian Boone. (2018). The Untold truth of Adventure Time. Available:
https://www.grunge.com/64714/untold-truth-adventure-time/. Last accessed 31st January 2020.
5. David Hann (2013). Saussure, semiotics and the nature of the sign. Unknown: English and Media
Centre. Issue 61 All Pages.
6. Kenn Navarro. (2020). Chainknuckle.Available: https://www.instagram.com/chainknuckle/. Last
accessed 31st January 2020.
7. Melinda Smith, Lawrence Robinson, and Jeanne Segal. (2019). Depression Symptoms and Warning
Signs. Available: https://www.helpguide.org/articles/depression/depression-symptoms-and-warning-
signs.htm. Last accessed 31st January 2020.
8. Oliver Keppie. (2020). Mind for better mental health. Interview. Conduction date not yet decided.
9. Richard E. Williams (2009). The Animator's Survival Kit. America: Faber & Faber. All Pages.
10. Ryan Koo. (2012). 22 Tips on the Pixar Storytelling Formula. Available:
https://nofilmschool.com/2012/06/22-rules-storytelling-pixar. Last accessed 31st January 2020.
11. Wade Konowalchuk. (2020). Storyboarding Tutorial-"The Do's and Don'ts". Available:
https://www.skwigly.co.uk/storyboarding-tutorial-pt-1-the-dos-and-donts/.Last accessed 31st
January 2020.
Week Tasks to be Completed: Specific Tasks
1 Pre-production Proposal and background research
2 Pre-production Research- primary and secondary
3 Pre-production Research- primary and secondary
4 Pre-production Experiments
5 Pre-production Experiments
6 Pre-production Pre-Production and planning
7 Pre-production Pre-Production and planning
8 Production Production and reflections
9 Production
10 Production
11 Production Draft peer feedback
12 Production
13 Production
14 Evaluation Evaluation
15 Evaluation Evaluation
16 Evaluation Presentation
17 Moderation
18 Show Preparation
19 Show
