Peter Saville was an influential English graphic designer who co-founded Factory Records, an independent record label that represented artists like Joy Division, New Order, and Happy Mondays. Saville created unique designs for Factory Records' album sleeves and artwork that helped define the label's image. Throughout his career, Saville has designed album artwork and promotional materials for many famous musicians and worked in other fields like fashion and transportation design.

1. Peter Saville graphic designer

2. Peter Saville is an English art
director and graphic designer based
in Manchester. He was born in
October 1955 and studied graphic
design in Manchester from 1975-
1978. He co founded Factory
records, an independent record
label. Factory records had some
huge names such as Joy Division,
New Order, Happy Mondays, James
and The Duratti Column. Peter
Saville was an important part of the
company as his unique designs on
sleeves and artwork the company
released gave the company its
image. The physical releases were
just as important as the music itself.
Outside of factory records Saville
was art director of Dindisc and
produced work for Wham!, Ultravox
and Peter Gabriel. His most expensive work
was Gabriel's 1986 album, he was payed
£20000 to design the record sleeve. Saville
has also worked in other areas such as re
designing Manchester's metro link tram
system. After Factory Records Saville has
gone on to do all sorts of work he slowly
switched from music more towards fashion
being massively in demand by huge company
such as Selfridges, Pringle, Dior and Calvin
Klein. In 2010 he designed the England
football shirt and most recently a new logo
for Burberry.

3. Peter Saville was responsible for many
many sleeve designs over the years.
He designed Love will tear us apart
and Blue Monday two incredibly
famous songs that headlined an era in
music. To me personally it seems like
there is no real recurring theme in his
work it seems to me that all the
designs he has made seem very
different which is very appealing as it
shows his quality in multiple areas. So
much of his work is widely recognized
Saville has been called “Britain's most
famous graphic designer”.

4. Virgil Abloh men’s fashion designer

5. Virgil Abloh started his career with an internship at Fendi along with rapper Kanye
West. From here he has gone on to be a fashion designer, dj and music producer.
Abloh has his own brand Off-White that has had enormous success. The high fashion
brand has a huge influence and has recently achieved a lot of popularity through
collaborations with Nike. In 2018 Abloh was appointed artistic director at Louis Vuitton
and he has been named one of the 100 most influential people in the world.

6. 1. Readymade – think DuChamp putting the urinal (fountain) in the art museum, elevating what
has been looked over into art.
2. “Figures of Speech” or the “Quotes” – Inject humor and emotion. Play off the ironic nature
that defines this generation. This adds to #2 by questioning an object’s seriousness.
3. 3% Approach – only modifies an object by 3%. He jokes that he does this because he is getting
tired, but he believes the interestingness lies in slightly modifying something, not completely
throwing out the old for the new.
4. A Compromise Between 2 Distinct Similar or Dissimilar Notions – streetwear as luxury.
5. Signs of “Work in process” – bring a certain rawness to what you are designing and then post
rationalize why it is the way it is. If you are aiming for perfect, you are just trying to design
something you’ve already seen.
6. A societal commentary – has a reason to exist now – we have enough of everything, what
intentionality are you bringing for your work to exist now?
7. Speaking to the tourist and purist simultaneously – intersect between depth and general
applicability simultaneously. Think Neil deGrasse Tyson who can teach astrophysics to the
layperson while retaining the science to wow the professional astrophysicist.
Abloh’s Design Philosophy

7. Rob Janoff Graphic Designer

8. Rob Janoff is an American graphic designer who is mainly known for designing the
apple logo. As well as corporate logo design Janoff also does printed advertisements
and television commercials. It was in 1977 that janoff was approached by steve jobs
to design the logo for the apple computer, the logo had to have a bite out of it and
the coloured stripes were included to show that apples computers had colour. Each
stripe was printed in its own specially mixed colour at considerable extra expense,
jobs approved this because he felt more vivid colours improved peoples emotional
response. Janoff has also done work for ibm and intel.

9. Janoff was raised in California,
majored in industrial design.
He then however realised that
graphic design was what what
he was really interested in.
since designing the apple logo
Janoff has worked for top
agency's from new york and
Chicago such as chiat/day
where he did print and tv
advertising and branding for
different national and
international clients.
Over the last 6 years he has dedicated himself to a digital agency. He has worked for various
clients including Crooz, Lucas and even a huge Australian real estate company. He is also a
public speaker at universities and academic facilities. Most recently Janoff has worked
closely with fiverr an enormous online company.

10. bibliography
• Various. (2018). Peter Saville. Available:
https://en.wikipedia.org/wiki/Peter_Saville_%28graphic_designer%29#Exhibition,_book_and
_soundtrack. Last accessed 21 jan 2019.
• Various. (2018). Factory Records. Available: https://en.wikipedia.org/wiki/Factory_Records.
Last accessed 21 jan 2019.
• Johnsonbanks. (2012). Peter Saville. Available:
https://www.johnsonbanks.co.uk/thoughts/lost-found-peter-saville. Last accessed 21 jan
2019.
• Various. (2018). Virgil Abloh. Available: https://en.wikipedia.org/wiki/Virgil_Abloh. Last
accessed 21 jan 2019.
• Unspecified. (2018). Virgil Abloh. Available: http://kevevans.com/virgil-abloh-design-
principles/. Last accessed 21 jan 2019.
• wiki. (2019). Rob Janoff. Available: https://en.wikipedia.org/wiki/Rob_Janoff. Last accessed
28 january 2019.