3. BRANDINGPersonal
OBJECTIVE
SOLUTION
The objective of this project was to design my
personal brand logo.
I started with my last name, Park. Then took
letter ‘P’ as main design feature. To have sym-
bolic image of myself, I wanted to go three-di-
mensional to add depth and multi-dimensional
aspect of my brand. You can also see letter ‘P’
from many angles.
4. BRANDING
OBJECTIVE
SOLUTION
The objective of this project is to improve a
chosen brand by redesigning it.
The chosen brand was Billboard, as they have
word based brand. My objective was to bring
a symbolic image to their brand; therefore I’ve
created three line symbols that are reminiscent
of music equalizer.
Billboard
6. OBJECTIVE
SOLUTION
The objective of this project is to find and
choose a band from GigPoster.com, then listen
to band’s music to create their band poster.
I started listening to their recent songs, and
found out their genre to be electronic. To show
their forward thinking ways and be futuristic
at the same time, I’ve chosen ‘space’ as main
concept. Then I illustrated an astronaut in space
with texts forming its shape to make it more
dynamic.
POSTERGIG
7. POSTER
OBJECTIVE
SOLUTION
The objective of this project was to
select my favourite artist and create a
design that reflected both my thoughts
and the artist’s style.
The artist I’ve chosen was Peter Saville,
because I love his particular use of color
schemes as well as his famous shape
patterns. This work illustrates 3D human
that’s expressed with Saville’s style in
mind.
RGD
DESIGNTHINKERS.COM
PETER SAVILLE IS AN ENGLAND ART DIRECTOR AND GRAPHIC DESIGNER. MOST
PEOPLE KNOW PETER SAVILLE AS A DESIGNER OF RECORD SLEEVES AND CD
COVERS. HE DESIGNED MANY RECORD SLEEVES FOR FACTORY RECORD’S ARTISTS
SUCH AS JOY DIVISION, NEW ORDER AND TONY WILSON. THESE RECORDS MADE
PETER SAVILLE VERY FAMOUS. IN 1990, SAVILLE FOUNDED THE AGENCY PETER
SAVILLE ASSOCIATION. IN 2005, THE AGENCY WAS RENAMED AS SAVILLE
PARRIS WAKEFIELD.
SAVILLE MENTORED YOUNGER GENERATION OF GRAPHIC DESIGNERS IN ADVER-
TISING AND FASHION INDUSTRY THROUGH WITH HIS WORK FOR FACTORY RECORDS.
SAVILLE OFTEN WORKED IN COLLABORATION WITH FASHION PHOTOGRAPHERS SUCH
AS NICK KNIGHT. IN 2010, SAVILLE DESIGNED THE ENGLAND FOOTBALL TEAM
SHIRT. NOWADAYS, HE WORKS AS CREATIVE DIRECTOR FOR THE CITY OF MAN-
CHESTER.
DATE / TIME: November 11. 7pm
LOCATION: Metro Toronto Convention Centre 255 Front St. W
CONTACT:
BROUGHT TO YOU BY RGD ONTARIO
Toronto, ON
Call 416-585-8000 for advance tickets
8. POSTER
OBJECTIVE
SOLUTION
The objective of this project was to
select my favourite movie, then create
my reflection of the movie.
One of my favourite films, the Godfa-
ther tells a story about Godfather and
his sons. My view of Godfather was
that his empire was so powerful it even
dictated his three son’s life into doom.
Hence, my design shows Godfather as
the puppet master, controlling every-
thing in the city.
MOVIE
9. POSTERDistillery
9 Trinity Street, Suite 200
Toronto, Ontario
Canada
M5A 3C4
Tel: 416-364-1177
The Distillery District is an internationally acclaimed village of brick-lined streets and dozens of vibrantly restored
Victorian Industrial buildings. Itʼs one of Ontarioʼs hottest tourist attractions and home to live theatres, galleries,
fashion, design and jewelry boutiques, unique cafes and award-winning restaurants.
Vintage & Classic
OBJECTIVE
SOLUTION
The objective of this project was to
create a poster for Distillery District
I started with a photo shot I took from
Distillery District area. I liked the vintage
and classical look of the signs, windows
and street lights in this shot. This shot
worked well displaying the overall atmo-
sphere of Distillery District.
11. EDITORIALBOOK DESIGN
OBJECTIVE
SOLUTION
The objective of the project was to
choose a book subject and create a book
cover for it.
I have an interest in Korean traditional
architecture, so I illustrated one of most
well-known Korean architectural staple
called Nam-Dae-Moon. I wanted to cap-
ture uniqueness of Korean architecture
as well as its simplicity.
12. EDITORIALcatalogue
OBJECTIVE
SOLUTION
The objective of the project is about
choosing an illustrator and featuring her
work in my catalogue.
I chose ‘Clare Mallson’ as my feature
illustrator because I like that her work
is primarily mixture of pens. I chose this
layout because it showcases her art as
well as easy to read description.
13. EDITORIALMAGAzine
OBJECTIVE
SOLUTION
The objective of the project was about
choosing a topic and creating 15pages
worth of content for a magazine.
The topic I chose was the group ‘invis-
ible children’ which raises awareness
about African children. I created the
content around the campaign ‘HEALFRI-
CA’ which is a keyword that I came up
with to drive readers to be more aware
and help those in needs.
15. INTERACTIVE
OBJECTIVE SOLUTION
The objective of this project was to cre-
ate and design a concept app for mobile.
I always liked animals, so the concept
for My Zoo App was built around intro-
ducing animals and sharing those animal
videos. I used origami shapes to illus-
trate animal types
ZOO
16. INTERACTIVE
OBJECTIVE SOLUTION
The objective of this project was to cre-
ate and design a concept app for mobile.
I’ve conceptualized about an app that
would share your background photo.
This app will take a shot of your back-
ground phovtos that’s in your phone
or computer, and catch up with your
friends by simple UI.
CATCHUP
