The group created several ancillary products - a music video, website, and digipak - to accompany their main music product. They established consistent themes of lips and bright colors across all products to create a strong, cohesive branding for their artist Ivy Hicks. On the digipak, all images featured the lip theme. The website allowed fans to interact with Ivy's social media and see behind-the-scenes photos. Both the digipak and music video portrayed Ivy as a cool, youthful artist through their use of bright colors and playful narratives. By maintaining continuity across products through shared visual elements and themes, the group effectively combined their main and ancillary texts to represent their artist Ivy Hicks.

1. How Effective is the combination of
your main product and your ancillary
texts?
By georgia, ellie & leah

2. Final product: music video

3. Final product: website

4. Final product: digipak

5. Digipak
This is the template we followed for our digipak...

6. Front cover
For the front cover of the digipak we felt that it should be a
mid-shot of our artist ‘Ivy Hicks’. We felt this was most
appropriate for our artist and she would obviously be a new
and upcoming artist therefore, the audience should be able
to establish who she is whereas maybe someone who is a
more popular artist like Ellie Goulding then she may not
necessarily need a very direct image of herself as she is
already an established artist. We chose the image where
she is covered in kisses on her chest as throughout both the
website and the music video there is a running theme of
lips, especially vibrant and quirky patterns.
Back cover
Back cover, for this we decided to use another image which
related to lips. We decided on doing this to not only link the back
cover to the front cover but yet again, it kept the theme of lips
current and still ongoing however, this time when using an image
where the lip kisses are covering her chest we decided to use a
dark background which a softer and lighter colour closer towards
the artist meaning that she wouldn’t necessarily get lost in the
background but wouldn’t stand out as much as our song titles.
For the song titles we wanted it to be a journey for our audience
so obviously when choosing the album name as ‘awakening’ we
felt that the album should be about the discovery of herself after
the loss of her boyfriend. After deciding this we chose short
simple names and depressing ones at the start for example
‘Broken’ so, after these we wanted the ‘single’ (Better Off Without

7. You) to be in the middle to show the change and development after she and her boyfriend has split so, after this there
were songs like ‘Wild’, ‘Desire’, ‘Next Chapter’ etc. which symbolises her more care free personality which comes through
in the website, digipak and music video due to the bright colours and fun activities.
Inside Cover
We decided to use shots where Ivy was very posed
throughout so when choosing the final images and
considering our feedback we felt that this was one that our
target audience most appealed to and they felt it looked
the most professional out of the many we had taken. We
felt that using a more feminine image style and putting our
own twist on it would stand out to our audience as it’s very
atypical of the conventional artists out there but also, it
kept the same quirky running theme throughout.
Right Cover:
This is another serious shot of Ivy who has an almost
attitude type facial expression but with the glitter cami
and glitter on her face her quirky personality is still
coming through. This is also the case with the red
lipstick and the on-going bright lip theme.

8. Left Cover
This image ties in with the opposing glitter image so by
doing quite an extreme close up of Ivy’s eye it
introduces the glitter a little more and it also ties in
with the website where there is little specks of glitter
on our pages, hardly noticeable but still apparent. By
using the glitter it shows the quirky side to her again
but it also, is quite a simple yet serious image of our
artist which could suggest the slow change which
happens throughout the album.
By creating a digi pak where all of our images linked together we were able to create a real
individual and strong branding for our artist, Ivy Hicks. Therefore, I feel the digi pak and music video
combined have created an effective branding as Ivy to be a cool, edgy and young girl. This is mainly
due to the bright colours running throughout and the careless characteristics that come through not
only when she is lip-syncing but also, when our narrative comes into play and we see our narrative
to be doing silly and fun activities with her friends. The narrative is obviously used to reflect Ivy and
her choices after her breakup so having close friends and simple fun things to do then it creates this
careless and edgy branding for Ivy.

9. Website
This is the software we used to create our website…
'Wix' is a web development platform that allows users to create websites using online drag
and drop tools. You can import social plug-ins, contact forms, email marketing, and
community forums to the websites using a variety of their applications. Therefore, we felt
this was best for our group however, none of us had used the software before so we were at
a disadvantage but we managed to get to grips with it easily due to its simple layout.

10. Home Page
After entering our website then you’re greeted with three versions of our artist cut out which all fade in at separate times.
We done this so that the audience would establish the artist easily as she is at the very top of the home page and also, the
font we chose for her name to appear looks as if it was written in lipstick to tie in with our theme of lipstick/lip stickers and
keep it consistent.
Further down the homepage there is more interaction with her social media feeds so as soon as she updates on them, it
updates on her website. We felt this was necessary for our fans to feel involved and after doing our research on other
websites such as Ellie Goulding and Rihanna we found that they also had these and they had become a core convention for
websites.

11. We continued with Ivy being focal with all aspects of the website and interaction with the fans
also. This is apparent on all of the other pages…

12. The gallery page was a page we felt was very important on our
website and throughout our journey we’ve been taking pictures of
us filming, planning and things of us in general and we felt that all
these images should be on our gallery page. This gives the
audience behind the scene peeks which we felt was an aspect we
really wanted to capture for example on our Instagram after our
shoot with the glitter we had spare left over so we took pictures of
Ivy messing around with it therefore, by doing this it gives an
insight for the fans but also gets across her carefree and youthful
personality which is also apparent in both the digipak and music
video.

13. Music Video
Lips and colour is a strong theme which is shown
through all ancillary products, we felt that we
should do this because we could combine the
two in some areas like having bright coloured
lips. On our website we have cut outs of lips and
in our digipak the cd print is tiny lips placed
together to create a larger lip shape. Our theme
of colour is something which also runs through
both the website and the music video and we
chose to do this at it seemed quite quirky and as
our artist is young we felt that she should be
quite edgy and cool.

14. Conclusion
Overall we used our music video footage, editing and photography to create strong and
professional pieces and by keeping some consistent themes running throughout it kept a
continuity between each of the products. This created a strong branding for Ivy Hicks
compared to if nothing matched and it was all random however, all together the
combination of our main product and ancillary texts is effective due to this continuity we
have.
When creating our final pieces we looked a lot to Ellie Goulding as an artist who used a lot
of colour and also, allows her fun side to come across in her music videos but this is also
the case for her website and digipaks. Ellie Goulding has almost created this branding for
herself by using the same styles across all her products and has become her ‘thing’ and
this is something we wanted to also take on board so people would recognise her as a
edgy and fashionable artist and someone who appeals to our target audience in various
ways.