Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Post Click Marketing: Understanding Your Visitors Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net...
<ul><li>The conundrum of giving a presentation on landing page optimization: </li></ul><ul><li>Our visitors all have diffe...
Ease of Use Price Features Speed
<ul><li>Figuring out what that is for your audience is  key . </li></ul>
<ul><li>The  three  elements of a converting landing page: </li></ul><ul><li>Get their attention </li></ul><ul><li>Keep th...
Get Their Attention <ul><li>Be specific </li></ul><ul><li>It’s about the visitor, not you </li></ul><ul><li>The benefit sh...
Keep Them Engaged <ul><li>They must identify with your proposition </li></ul><ul><li>They must be able to trust you </li><...
Gathering intelligence <ul><li>Understanding Your Visitors </li></ul>
Strategies Attention Testing Tools A/B & Multivariate Testing User Testing Analytics Analysis
Usability Hub | theclicktest.com <ul><li>$20/mo & up </li></ul><ul><li>Access to: </li></ul><ul><ul><li>FiveSecondTest </l...
EyeQuant | eyequant.com <ul><li>99 EUR for 5 one-off tests </li></ul><ul><li>Access to: </li></ul><ul><ul><li>Attention Ma...
Feedback Army | feedbackarmy.com <ul><li>$20/test </li></ul><ul><li>Ask questions to users </li></ul><ul><li>Get 10 respon...
4Q Survey | 4q.iperceptions.com <ul><li>$19/mo and up </li></ul><ul><li>Online survey tool </li></ul><ul><li>Asks visitors...
Unbounce | unbounce.com <ul><li>$25/mo and up </li></ul><ul><li>Landing page templates </li></ul><ul><li>A/B & Split Tests...
Visual Website Optimizer <ul><li>$49/mo and up </li></ul><ul><li>Easily modify your pages </li></ul><ul><li>A/B & Split Te...
analytics insight <ul><li>Understanding Your Visitors </li></ul>
Advanced Segment: Region <ul><li>What content is each  region  most interested in? Are  language barriers  a factor? </li>...
Matched Search Queries <ul><li>Determine if you’re getting the  right   audience  for your landing page topic. </li></ul>
Returning vs New Visitor <ul><li>Look at  returning  and  new visitors  differently. </li></ul>
Google URL Builder <ul><li>Use Google’s URL Builder to see how your  social messaging  brings in visitors. </li></ul>
Top Converting Pages <ul><li>What pages on your site are  converting the best?  What can you learn from them? </li></ul>
user psyche 10 questions to ask <ul><li>Understanding Your Visitors </li></ul>
<ul><li>Are you presenting your prices the  right way? </li></ul>
<ul><li>Should you be highlighting your  prices ,  features  or your  benefits ? </li></ul>
<ul><li>Are you matching  ad copy  to your  landing page headlines ? </li></ul>
<ul><li>Do  theme pages  perform better than  single product pages ? </li></ul>
<ul><li>Does your landing page images  reinforce  your landing page concept? </li></ul>
<ul><li>What  reading pattern  does your audience use?  http://raven.im/readpatterns </li></ul>
<ul><li>What  emotion  should you convey to your audience?  http://raven.im/lpemotion </li></ul>Fear Guilt Trust Value Tre...
<ul><li>Can you communicate the same message using  fewer words ? Is your headline  too  clever? </li></ul>
<ul><li>Is your landing page talking about  you  or  your visitor ?  futurenow.com/wewe </li></ul>
<ul><li>What unnecessary steps can you  eliminate  in the conversion process? </li></ul>
Thank You! Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools
Upcoming SlideShare
Loading in …5
×

Post Click Marketing: Understanding Your Visitors

2,251 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Post Click Marketing: Understanding Your Visitors

  1. 1. Post Click Marketing: Understanding Your Visitors Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools
  2. 2. <ul><li>The conundrum of giving a presentation on landing page optimization: </li></ul><ul><li>Our visitors all have different wants . </li></ul>
  3. 3. Ease of Use Price Features Speed
  4. 4. <ul><li>Figuring out what that is for your audience is key . </li></ul>
  5. 5. <ul><li>The three elements of a converting landing page: </li></ul><ul><li>Get their attention </li></ul><ul><li>Keep them engaged </li></ul><ul><li>Call them to action </li></ul>Ben Hunt Convert! Designing Web Sites to Increase Traffic and Conversions
  6. 6. Get Their Attention <ul><li>Be specific </li></ul><ul><li>It’s about the visitor, not you </li></ul><ul><li>The benefit should be perfectly clear </li></ul><ul><li>Show the immediate gain </li></ul>
  7. 7. Keep Them Engaged <ul><li>They must identify with your proposition </li></ul><ul><li>They must be able to trust you </li></ul><ul><li>They must believe their needs will be met </li></ul><ul><li>They can’t have doubts/concerns </li></ul>
  8. 8. Gathering intelligence <ul><li>Understanding Your Visitors </li></ul>
  9. 9. Strategies Attention Testing Tools A/B & Multivariate Testing User Testing Analytics Analysis
  10. 10. Usability Hub | theclicktest.com <ul><li>$20/mo & up </li></ul><ul><li>Access to: </li></ul><ul><ul><li>FiveSecondTest </li></ul></ul><ul><ul><li>NavFlow </li></ul></ul><ul><ul><li>ClickTest </li></ul></ul><ul><li>Public or private tests </li></ul>
  11. 11. EyeQuant | eyequant.com <ul><li>99 EUR for 5 one-off tests </li></ul><ul><li>Access to: </li></ul><ul><ul><li>Attention Map </li></ul></ul><ul><ul><li>Perception Map </li></ul></ul><ul><ul><li>Hot Spot Map </li></ul></ul><ul><li>Auto-generated </li></ul>
  12. 12. Feedback Army | feedbackarmy.com <ul><li>$20/test </li></ul><ul><li>Ask questions to users </li></ul><ul><li>Get 10 responses from reviewers </li></ul><ul><li>8 Days to gather feedback </li></ul>
  13. 13. 4Q Survey | 4q.iperceptions.com <ul><li>$19/mo and up </li></ul><ul><li>Online survey tool </li></ul><ul><li>Asks visitors to participate and rate experience </li></ul><ul><li>Google Analytics integration </li></ul>
  14. 14. Unbounce | unbounce.com <ul><li>$25/mo and up </li></ul><ul><li>Landing page templates </li></ul><ul><li>A/B & Split Tests </li></ul><ul><li>Google Analytics integration </li></ul><ul><li>Uses custom domain </li></ul>
  15. 15. Visual Website Optimizer <ul><li>$49/mo and up </li></ul><ul><li>Easily modify your pages </li></ul><ul><li>A/B & Split Tests </li></ul><ul><li>Google Analytics integration </li></ul><ul><li>Realtime multiple conversion reports </li></ul>
  16. 16. analytics insight <ul><li>Understanding Your Visitors </li></ul>
  17. 17. Advanced Segment: Region <ul><li>What content is each region most interested in? Are language barriers a factor? </li></ul>
  18. 18. Matched Search Queries <ul><li>Determine if you’re getting the right audience for your landing page topic. </li></ul>
  19. 19. Returning vs New Visitor <ul><li>Look at returning and new visitors differently. </li></ul>
  20. 20. Google URL Builder <ul><li>Use Google’s URL Builder to see how your social messaging brings in visitors. </li></ul>
  21. 21. Top Converting Pages <ul><li>What pages on your site are converting the best? What can you learn from them? </li></ul>
  22. 22. user psyche 10 questions to ask <ul><li>Understanding Your Visitors </li></ul>
  23. 23. <ul><li>Are you presenting your prices the right way? </li></ul>
  24. 24. <ul><li>Should you be highlighting your prices , features or your benefits ? </li></ul>
  25. 25. <ul><li>Are you matching ad copy to your landing page headlines ? </li></ul>
  26. 26. <ul><li>Do theme pages perform better than single product pages ? </li></ul>
  27. 27. <ul><li>Does your landing page images reinforce your landing page concept? </li></ul>
  28. 28. <ul><li>What reading pattern does your audience use? http://raven.im/readpatterns </li></ul>
  29. 29. <ul><li>What emotion should you convey to your audience? http://raven.im/lpemotion </li></ul>Fear Guilt Trust Value Trend-Setting Belonging Time Competition Instant Gratification
  30. 30. <ul><li>Can you communicate the same message using fewer words ? Is your headline too clever? </li></ul>
  31. 31. <ul><li>Is your landing page talking about you or your visitor ? futurenow.com/wewe </li></ul>
  32. 32. <ul><li>What unnecessary steps can you eliminate in the conversion process? </li></ul>
  33. 33. Thank You! Taylor Pratt | @RavenPratt Raven Internet Marketing Tools slideshare.net/raventools

×