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Website Mistakes Small
Businesses Make, and How
to Fix Them
Chad Warner
optimwise.com
Your Website Should be the
Center of your Web
Presence
Don’t build on rented land
Hub-and-spoke model
Professional image and credibility
Control your content
Control the design
Greater functionality
SEO: better visibility in search engines
Use social media to complement your
website
Recap
● Use third-party platforms to promote
and drive traffic to your website, not
as substitutes for a website.
● You ne...
Website Mistakes
and How to Fix Them
Not optimizing to sell
Content Mistakes
Ineffective content
Not using a copywriter
No blog
Stock photos of strangers
No personality
Too much content on each page
Not optimizing for conversions
Design Mistakes
Not mobile-friendly
Over-designed
●
Marketing Mistakes
No off-site SEO
No digital marketing
Technical Mistakes
●
Insecure
Poor performance (slow)
No backups
Not updating software
No on-site SEO
Not optimizing images
Blog on separate domain
Sharing admin accounts
Mistakes Recap
● Content
● Design
● Marketing
● Technical
How’s Your Website?
Contact
optimwise.com
Q&A
Image credits
● https://www.flickr.com/photos/worldofoddy/536583611
● https://www.flickr.com/photos/cogdog/4246025669
● ht...
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)
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Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)

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Are you making mistakes with your small business website? Business websites exist to sell, directly or indirectly. Small businesses often lose sight of that, and make mistakes with the content, design, marketing, and technical aspects of their sites. Learn how to fix these mistakes so your site delivers business results.

Blog post: http://optimwise.com/business-website-mistakes-chamber-tech-lunch/

Published in: Internet
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Website Mistakes Small Businesses Make, And How To Fix Them (Chamber Tech Lunch)

  1. 1. Website Mistakes Small Businesses Make, and How to Fix Them
  2. 2. Chad Warner optimwise.com
  3. 3. Your Website Should be the Center of your Web Presence
  4. 4. Don’t build on rented land
  5. 5. Hub-and-spoke model
  6. 6. Professional image and credibility
  7. 7. Control your content
  8. 8. Control the design
  9. 9. Greater functionality
  10. 10. SEO: better visibility in search engines
  11. 11. Use social media to complement your website
  12. 12. Recap ● Use third-party platforms to promote and drive traffic to your website, not as substitutes for a website. ● You need the control that a website provides.
  13. 13. Website Mistakes and How to Fix Them
  14. 14. Not optimizing to sell
  15. 15. Content Mistakes
  16. 16. Ineffective content
  17. 17. Not using a copywriter
  18. 18. No blog
  19. 19. Stock photos of strangers
  20. 20. No personality
  21. 21. Too much content on each page
  22. 22. Not optimizing for conversions
  23. 23. Design Mistakes
  24. 24. Not mobile-friendly
  25. 25. Over-designed ●
  26. 26. Marketing Mistakes
  27. 27. No off-site SEO
  28. 28. No digital marketing
  29. 29. Technical Mistakes
  30. 30. ● Insecure
  31. 31. Poor performance (slow)
  32. 32. No backups
  33. 33. Not updating software
  34. 34. No on-site SEO
  35. 35. Not optimizing images
  36. 36. Blog on separate domain
  37. 37. Sharing admin accounts
  38. 38. Mistakes Recap ● Content ● Design ● Marketing ● Technical
  39. 39. How’s Your Website?
  40. 40. Contact optimwise.com
  41. 41. Q&A
  42. 42. Image credits ● https://www.flickr.com/photos/worldofoddy/536583611 ● https://www.flickr.com/photos/cogdog/4246025669 ● https://www.flickr.com/photos/125303894@N06/14365669046 ● https://www.flickr.com/photos/wonderlane/5480113980 ● https://www.flickr.com/photos/maitreyoda/7856293086 ● https://www.flickr.com/photos/findyoursearch/4617276238 ● https://www.flickr.com/photos/mkhmarketing/8468788107 ● https://www.flickr.com/photos/renaissancechambara/5288009943 ● https://www.flickr.com/photos/aaronjacobs/64368770 ● https://www.flickr.com/photos/htakashi/10995863465 ● https://www.flickr.com/photos/futureshape/4977096245 ● https://www.flickr.com/photos/pasukaru76/5246934428 ● https://www.flickr.com/photos/internetarchivebookimages/14596304778 ● https://www.flickr.com/photos/goodrob13/2664214748 ● https://www.flickr.com/photos/grittycitygirl/186837530 ● https://www.flickr.com/photos/peasap/2261077597 ● https://www.flickr.com/photos/streamishmc/9301510646 ● https://www.flickr.com/photos/pagedooley/4595276262 ● https://www.flickr.com/photos/ben_grey/4582294721

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