Media magazine

1. the genre I am choosing for my magazine is
indie rock
Teri-Anne Chambers

2. What is Rock
• Rock music when it first started appearing in the 1950’s with
Elvis and other artists that was rebellious and attracted a lot of
teenagers.
• Rock (Rock and roll) became popular in the 50’s in America
and Europe and is based on older music styles like R&B and
most songs contain music from guitars and drums, as well as
strong vocals.
• Rock music developed into a range of styles including
Alternative rock, indie rock, grunge and Indie pop.
An example of a rock band is the Beatles, which was a successful
band in the 1960’s and were inspired by rhythm and blues ( R&B)
Another example is Elvis Presley, he became popular because of his
dancing and powerful rock and roll vocals.

3. What is alternative rock
• This is a genre of rock music that emerged in the 1980’s
• Other alternative rock subs are: Indie pop, Indie rock and
grunge.
• Alternative rock became popular in the 1990’s

4. What is Indie rock?
• This is a sub-genre that emerges from alternative rock that
originated in the United Kingdom and in the United States in
the 1980’s
• Indie rock is often described as underground music.
• Indie rock is also used to describe an independent label.
• It later came to define the genres evolving from it, for example
Britpop, dance rock and new wave etc.
• Some see Indie rock as a distinct genre of rock music
• Indie rock started appearing in the 1990’s and was made
popular by well known bands like Nirvana and Green day.

5. Examples of Indie rock bands
• Nirvana- Lithuim
• https://www.youtube.com/watch?v=ftUn5GSsPBw
• Paramore- still into you
• https://www.youtube.com/watch?v=OblL026SvD4
Our last night- sunrise
https://www.youtube.com/watch?v=XlScrMv7Pd8
• 30 seconds to mars- This is war.
• https://www.youtube.com/watch?v=Zcps2fJKuAI

6. Audience
• The type of audience most Alternative/Indie rock bands try
and entertain range from around 15+
• Simple plan
• Target audience: 15-26
• Fall out boy
• Target audience: 16-30

7. Typical music video
• A typical Indie rock music video will feature the band playing at
sometime in the video and cinematic effects in the music video, for
example, people may use explosions and other effects in their music
video to entertain their target audience and make the video seem
like a short movie.
• Bands may also use a lot of close ups of the band when they are
playing.
• Most indie rock music videos will usually have a theme throughout
the video and some bands may wear black clothes or clothes that
are stereotypically indie rock clothes for example skinny jeans and
leather jackets.
• https://www.youtube.com/watch?v=lir3dzYIhz0

8. How is indie rock different
from rock?
• Most rock music bands will mainly have male vocals while
Indie rock has a higher proportion of female artists.
• Indie rock are from independent labels
• Rock music is more flashy and rebellious than indie.
• Indie and alternative are the broadest genres ( its hard to
define them)
• Rock music tends to be bands with guitars and drums.

9. Rolling Stones (rock)
Rolling Stones is another rock band magazine that also
incudes a wild variety of music genres and was first
published in 1967 and was founded by Jann Wenner.
The Rolling stones is based in New York (USA).
Their magazine is published every 2 weeks, we can tell
this magazine is very popular because even if they cover
nearly half their logo people still know it is the Rolling
Stones.
The gender audience percentages for the Rolling Stones
are men with 62.6% and women with 37.4% showing
the Rolling Stones are mainly read by Men.
The age range is 18 to 34 with 50.0% and 35 to 54 with
36.9% showing mainly younger readers are interested in
the magazine.
The race percentages are white-71.8%, black 16.7%,
Asian 2.6% and other 10.9% showing mainly white
people read the magazine.
Some artists that have been included on the cover of
the Rolling Stones magazine is Nirvana, Snoop dog and
Rihanna.
The rolling stones is known for using different bands,
artists and other people on their magazine including
R&B singers like Bruno mars, actors like Johnny Depp,
Robert Downey Jr. and even people like the pope.

10. Alternative rock
• Kerrang!
Kerrang is a rock music magazine that is based in the United Kingdom
and was first introduced in 1981 and is published weekly, they focus on
mainly rock bands but they also write about alternative and indie rock
bands as well.
Some rock bands they have interviewed and used on their magazine are
Black Veil Brides, Green day, Bring me to the horizon and Linkin park.
Kerrang has been very popular with young readers for over 30 years
showing it is a successful magazine.
The gender ratio for Kerrang! Is currently 45.3% of the views being
female and 54.7% of the views being male, this shows that the main
views are from male readers. The ABC1 percentage of the views is 51%
which shows that Kerrang! Is somewhat popular to middle classes,
richer viewers and businessmen. This also suggests that 49% come from
lower social strata.
The covers and the contents of the magazine are busy and colorful and
also edgy.
The age range for Kerrang! are from the ages of 15-35 with a
percentage of 77.6% compared to ages from 44-64 with a percentage of
22.3% showing that mainly teenagers read the magazine.

11. NME- Indie rock
Another rock magazine is NME (New Musical Express)
that is published weekly in the united Kingdom (UK)
that was founded in 1952 with a price of £2.20.
The gender percentage is male with 63% and women
with 37% this shows NME is more popular with men
than women and the average age is around 25 and the
magazine targets from 17 to 30.
NME use a lot of artists on their magazine covers
covering from rap to rock and the singers on the
magazine are always looking serious and professional,
for example not a lot of the singers are smiling in the
photos.
NME always uses the same name but with different
fonts and they always make it bold to seem edgy to
the readers.
There are also 26% of views by students showing its
somewhat popular with younger readers and the ABC1
percentage is 47% showing businessmen like the
magazine.
NME has 229,000+ Facebook likes and 434,000+
Twitter followers showing that the magazine is very
popular and is liked by a lot of people.

12. My magazine.
• The main genre I am going to choose for my magazine is indie rock which is a sub genre of
alternative rock, from my research I know that My target audience will be from the ages of
17-25, I want to try and aim for this age because a lot of younger readers enjoy alternative
rock magazines and songs.
• When I design my magazine I am going to include an alternative rock/ indie rock band on
my front cover. I will also make my magazine more busy for the front page in the style of
Kerrangs magazine front cover that is very busy and bold so my magazine will look more
interesting, also I think that by making the front cover more busy and using the space
correctly it would attract more readers.
• When I make my magazine I am going to try and appeal to all genders, however seeing as
the majority of alternative rock readers are male teenagers it may be hard to do this. I will
choose a band for my front cover and use them as the main background like the style of
NME who always uses close-ups of an artists face.
• I am not going to cover a part of my magazine name like how the Rolling stones does for
their title name because my magazine is new.
• I am going to use bold and bright colours like Kerrang! Who use one main colour each time
they print out a magazine.
• I am also going to use headlines on my magazine and I will be using a lot like Kerrang! Who
uses a lot of headlines on their magazine pages, I am using this because it makes my
magazine appeal to younger readers because of the rough looking front cover which
associated with those who listen to alternative music.
• I will be going to use a barcode and using free item giveaways to appeal to my target
audience and to also make my magazine looks more realistic.

13. Kerrang! Cover analysis
Masthead
The font is white and bold, this helps the title to
stand out from the background. The font is also
appeared to broken which may be associated with
rock music, broken and rebellious. Kerrang! Also
uses an exclamation mark on their font to give an
impression that someone is shouting Kerrang
which can also be associated with Alternative/rock
music as being loud. This also links with the name
Kerrang! being a form of onomatopoeia, meaning
the name sounds like something you would expect
to be heard in alternative, indie and rock music.
Other fonts
The other fonts on the magazines is the small
headers like the one that says ‘Meet Alice in
chains!’ is in white on a bright red background
which makes it eye-catching and will make the
audience interested because they may want to
meet her.
Another one is ‘’I could be your worst enemy’’
which will attract the audience an will make them
want to read it.
Colours
The main colours of the magazine is red, white and
black which are all bright eye attracting colours,
these could be seen as masculine colours to make
the magazine be seen as more serious instead of
using other colours like pink.
Image
The band used for this
Kerrang! Is the main
singer from 30 seconds
to mars which is a well
known Indie rock/
alternative rock.
Kerrang uses bands like
these as their covers
because their main
genre is rock and its
sub-genres (alternative
and indie rock.) The
singer is wearing dark
clothes which is what
most alternative/indie
rock singers would
typically wear, the
singer also looks
serious and with an
almost angry pose to
appeal to the audience
of being rebellious.
Barcode and date/price
The barcode the small and is positioned in the
bottom right corner and is not eye-catching like
everything else magazine because they don’t
want to attract the audience t the price first.

14. NME cover
analysis
Masthead
The masthead of NME is always a
bright colour, in this case red, and will
always stand out from the background
and the rest of the magazine. The
shortened down name of NME will
make the title more memorable
because of it being more easier to
remember.
The size of the front cover masthead is
bold an larger than most of the fonts
on the magazine so it stands out more.
Image
The image is of a popular rap artist (
Tyler the creator) which is different
from indie rock artists, this shows NME
is popular enough to cover a lot of
types of artists and their genres. Tyler
is dressed royally with the impact on
the audience being that he is someone
important with the crowns and chains
he is wearing.
Colour scheme
The main stories are in either red,
black or white which are all strong
bright colours which will attract
attention to it.
Stories
‘I don’t give a sh*t about
a royal wedding’ shows
rebellion towards royalty
which will bring the
artist attention and
swearing attract younger
readers because a lot of
younger readers will find
this amusing or
interesting. The main
story is placed clearly on
the whit background
with nothing covering it
and there is nothing
taking the attention
away from it so NME can
appeal to fans with the
story.
Offers
‘Free inside’ will attract
peoples attention because of
the colours used (back and
white) the offer is placed in
the top right corner which
makes it more noticeable and
the the ‘Win! Festival tickets’
is bright red which will make
the audience want to buy the
magazine to get there offers.
The barcode is located in the bottom right
corner and does not attract any attention
to it but is still visible/readable to
someone who is looing at it.

15. Kerrang! contents
The contents page is split
into half with one part
focused on Bring me to
the horizon review and
the other half of the
magazine being split up
into different sections so
it is easier to read, the
lower half is the main
part of the contents page
and it shows the different
articles in the magazine.
There is also an editors
note on the left side o
the page with a picture of
the editor at the top and
a signature at the bottom
showing the editors are
involved more in the
magazine.

16. • The contents headline is put
at the top of the page in a
bright colour that is matching
the theme of the page(
white, black and yellow)
which makes the title stand
out and is out of the way of
the main story next to it.
Images
The first part of the contents
page shows one of the main
articles and in the lower part
the magazine contains smaller
pictures of other bands, this
makes it easier to read and is
more interesting.

17. Nme Contents
Band index
This shows bands and their page
numbers in a bright red so
information about them can be
easily accessed by the reader.
Header
The contents page show the NME logo
which reminds the readers the name of
the magazine. The logo is also very
clearly seen and it is on a dark
background so the name stands out
more and grabs the readers attention.
It also uses ‘NME this week’ instead of
contents to make it more different than
other magazines to interest new
readers.
Image
The size of the image in the middle of
the contents page is the first thing a
reader would see, the photo is bigger
than the rest of the photos on the page
so the main story is more noticeable,
the story of the picture is then told
below opening with large bold writing
to gain attention.
Shows the date of
magazine and how
recent it is
Colour scheme
The main colours are
black, white and red,
these colours all
stand out including
the white on black
sub headings which
all catches the
readers attention.
The red bold writing
on the NME logo also
makes the magazine
stand out because of
the vibrant colours
used

18. Text
The fonts are large
and bold using white
and red on a black
background so they
stand out. The text is
shown to have a
rough effect which
links into the band
and alternative rock
music.
Picture
The main image takes
up most of the
double page and has
smaller but still very
visible pictures along
the bottom of the
page.
The main image is of
a singer from the
band ‘My Chemical
Romance’ which Is
the main theme of
the double page and
the smaller pictures
are of the rest of the
‘’we’re being the best MCR we can be!’’ is a quote taken in
from the article to introduce it, this may be the main part of
the article and is used to gain attention.
Kerrang! Double
page analysis
Teaser songs are at the top right corner of the page with
the main colours being red and black on a white page
which goes along with the theme of the page.

19. NME double page spread
analysis
Text
The font for this page is
bold and are all different
from each other to give a
rebellious effect. The fonts
is whit with black
surrounding it on a white
background to give a
newspaper effect which
brings attention to the
page.
The main image on the
page is of the singer Lilly
Allen who takes up most
of the page and is posing
as if she is provoking
someone to argue with
her which links into the
article for being rebellious.
She is wearing a black and
red top which links into
stereotypical
alternative/indie rock
music clothes.
The article talk about Lilly Allen and her attitude towards
those who think she is attention seeking which relates to the
music genre of alternative/indie rock music.
The NME logo, title page and
the date are at the bottom left
corner to remind the reader
what magazine they are
reading to promote
themselves.
The background is white with
nothing else but the main image,
the article and the title this is to
bring out Lilly Allen and the article.