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Media Research And Planning


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Media Research And Planning

  1. 1. OCR AS Foundation Production Print Production Jenil Patel
  2. 2. Planning
  3. 5. <ul><li>Research </li></ul>
  4. 6. The title ‘The Big Cheese’ it has a humours title The Colours are mostly red and yellow. The yellow symbolises ‘Cheese’ and the teen punk type music of the cover band and the red goes with the lead singers hair. Other Major bands like In flames and 30 seconds to mars. In Flames is Death metal so it shows them going in to another genre Bar code, price and date ‘ win download tickets’ competition to attract people Band is in the middle and in front of the title which shows their importance Other Articles to attract different audiences like Death Cab For Cutie which is light rock The guys are making funny faces while she is making a hand sign which is associated with rock Band is aimed At Teens
  5. 7. The Big Cheese <ul><li>The name connotes the humours qualities of the magazine as it is aimed at teens who like punk rock, alternative, metal and other sub genres in rock. Its name also shows that the magazine is a big deal. </li></ul><ul><li>The big cheese is aimed at teens who like their genre of music </li></ul><ul><li>The magazine costs £4.60 </li></ul><ul><li>Articles on artists which have new albums or are on tour. </li></ul><ul><li>Gives free compilation CDs, albums and posters with the magazine. They Evan had a free Fanzine with one of the issues </li></ul>
  6. 8. ‘ The Hammer’ Connotes a Heavy action and hammers are made out of metal and the genre is heavy metal Use of Red, Black and yellow. Red can signify blood or anger. Black is evil and darkness, There is a lightning bolt from the darkness and going through ‘the hammer’ tidal which shows power. The yellow is used representing bio hazards. Megadeth is in a different font and coulour so it is more eye catching as it is the main artical Free CD Promotes Magazine Bar code and price tag Thrash Represents an Extreme Action Names Well known bands like Metallica Aimed at an older audience because of the classic bands named which were the best in their time Main imagae of Classic rock star looking angry on a motor bike. ‘The resurrection’ shows that he hasn’t been active in rock for a time, the use of the work ‘pi**ed off’ relates to the type of audience the bands are aimed at
  7. 9. The Hammer <ul><li>There is a ‘Free Earache Thrash T-shirt’ which is exclusive to him which is promoting the shop as well as the magazine. It is written in white to separate its self from the rest of the magazine and be more eye catching </li></ul><ul><li>‘ back to school’ suggests that this music is old rock and that the new generation need to be educated in old school rock </li></ul><ul><li>‘ Thrash’ represents the aggressive language that appeals to the audience of this genre </li></ul><ul><li>Future publishing publishes this magazine who publish magazines of different genres like cars and PCs and produces more then a 100 of them </li></ul><ul><li>the first issue was released in 1986 </li></ul>
  8. 10. Title vibe which is like a pulse you can feel from hearing music The word sex is used which shows that this music magazine has gossip elements to it The genre of this magazine is RNB and hip hop He has jewelry which connotes wealth Drops names like Rihanna to attract more people to buy this magazine Black clouds and lightning is in the background to represent power 50 cent is on the cover who is a well known artist He has his designer hats for further promotions The main coluors used in this magazine are yellow and white, red is used on top of this for key words to stand out more 50 cent is wearing black and the back ground is blue the yellow and white contrast with these colours to create some tension Date, price and barcode 25 is in a way highlighted with red so it will be eye catching as it linked to an important article
  9. 11. Kerrange name from the noise made when smashing a guitar, the typography of the word Kerrange looks like its been smashed, it has a sub title ‘life is loud’ which makes the title look like its been smashed with sound Well known bands like Iron madden and Tritium, the magazine is promoting their tour. Other well known bands with articles of new albums and things that interest the target audience Coulours are mainly yellow, white and red. The red is to make things stand out like ‘FREE’ and the famous bands names. Avenged sevenfold has exaggerated presentation ‘worlds most dangerous band’ is used to target the people because it seems interesting to them Price 1.99 and barcode Free posters to tempt people in to buying the magazine
  10. 12. Kerrang <ul><li>Kerrang stands for the sound made when smashing a guitar, this is related to rock music because after a concert bands smash their guitars and it is to show that the band stands for loud music because of the sub title ‘life is loud’ </li></ul><ul><li>kerrang targets mostly men 18 + and it targets rock lovers who go to gigs and buy all the albums of their favourite bands. </li></ul><ul><li>Kerrang has been going since 1981 so although it is based around rock and metal the sub genres fluctuate a lot. Right now they are doing emo and metal core but they have done a lot of punk and thrash rock </li></ul><ul><li>The publisher of this magazine is Bauer who also publishes for Q magazine </li></ul><ul><li>The magazines cost is £1.99 and the magazine is about music artists. It discusses the new albums they've released, tours, facts about bands, articles which list bands and songs that have done a specific thing like top 25 head bangers and top 25 rock stars who changed your world </li></ul><ul><li>They give free promotional offers like free CDs and free posters </li></ul>
  11. 13. Bar code Formal clothes and a watch signifiers of middle class LPs article for older music fans and people who would rather have the quality Q the name was based upon cueing tracks but they did not want the magazine to be mistaken for a snooker magazine so they changed it to Q The beetles are well known and names like this and oasis are used to attract audiences Articles about the 70’s, shows that its aimed at an older audience Coulours are black white and red, the red is more eye catching Older bands used to attract older audiences ‘Pulp’ is massive on the cover showing it’s the main article and being eye catching The writing that’s on him is white because his wearing black and the writing which is not on him is black when the background is white, this shows contrast
  12. 14. Bar code and price, £3.45 Humours picture which exaggerates him having a personality crisis with three different representations of personality Name drops massive bands like metallic and slipknot Article on a festival of music NME stands for new music express which means that they specialize in current music Yellow and white are main colours used. Red is used on the title NME so it can stand out ‘The’ is little and black while ‘Killers’ is massive and white which shows some contrast as do the personality he splits into. The killers are a major band as so their name is the biggest thing on the Cover
  13. 15. ‘ Drummer’ a magazine for drummers and about current drumming, it is written massive and bold to represent drums System of a down and Gorillaz are well-known big bands Bar code Price, with only at the front which makes people think it should be more and that they are getting a bargain Free posters of great drum kits for drum fanatics The tag line for the Gorillaz article attracts the audience because they want to find out what its all about He main colours used are white and yellow. These are bright colours over the red background and the picture The picture is of a cartoon of the drummer from Gorillaz which their fans will recognise Not only one genre, this drumming magazine does jazz as well as rock but it is all about music
  14. 16. ‘Revolver, this is an aggressive magazine and the title represents a gun Story interests Slipknot fans, Slipknot is a major band in metal Name drops Metallica who are well known The main colours used are red, white and blue/grey. The red stands out and is written with an ! On the end Which is loud and dangerous Emo death match, humorous title and interesting article which compares two well known bands Bar code Black back ground which makes it seem like he’s coming out of darkness only capital letters, more eye-catching
  15. 17. Underrated Readers Profile Equal numbers of males and females targeted Average age is 16-17 and are still studying ABC1 Readers of Underrated are loyal fans and are fanatical about their genres of music. They buy many albums and have musical devices to listen to their favorite bands anywhere. The readers are all individuals who like to be their own person and are independent in thought and this reflects through the cloths they were . They like spending time on the computer on social networks and also they play computer games.
  16. 19. Age Of Respondents 16 17 18 Gender Of Respondents Boys Girls Chosen Genre of Respondents Rock RNB Hip hop Metal Soul Indie Electronic Punk
  17. 20. How Often Do People Buy Magazines Weekly Monthly Yearly Never The Respondents Preferred Magazines Kerrang Vibe Q Metal Hammer Mojo NME Others: The Big Cheese None How Often Do People Go To Gigs Often Sometimes Not much Never
  18. 21. How often are the respondents on a computer 1 hour 2 hours 3-4 hours 4+ hours What Types Of Article Appeal To The Respondents The Most Gossip Fashion Albums reviews Gig reviews Interviews How Many Albums The Respondents Buy Or Download None 1-2 3-5 6-9 10+
  19. 22. What Hobbies Do The Respondents Have Instruments/ Electronic composing Sports Shopping TV Social Networks Games Martial Arts
  20. 23. What I have learned from the questionnaire <ul><li>That a large number of the audience is in to rock and metal </li></ul><ul><li>A large amount of the respondents liked kerrang and NME </li></ul><ul><li>The respondents spend a large amount of time on a computer and they buy or download a lot of albums </li></ul><ul><li>They want the articles to be about album reviews and interviews </li></ul><ul><li>The respondents have a wide variety of hobbies </li></ul><ul><li>There are an equal numbers of boys and girls </li></ul>