In this webinar, Kyle Barkins and Julian Gerace unpack the intricacies of website optimization specifically tailored for nonprofits. They'll delve into cutting-edge tools and technologies pivotal for digital success in today's online sphere. It's an opportunity to elevate your nonprofit's online stature and transform your website into a potent instrument for advancing your mission.

1. Ask The Expert!
Nonprofit Website
Tools, Tips, and
Technology
Presented by:
Kyle Barkins & Julian Gerace
12.05.2023

2. 2 © TechSoup Global. All Rights Reserved.
Here’s how to engage in
today’s event:
Questions? Use the Q&A feature.
Check your inbox! We’ll email you the replay, slides,
and resource links within a couple days.
Learn something cool? Share on social media and
tag us @TechSoup
Closed captioning is available. Turn on with the CC
button located in your Zoom menu.
Hosted on

4. Julian Gerace
Digital Solutions Manager
julian.gerace@tappnetwork.com
Kyle Barkins
Co-founder, CTO
kyle@tappnetwork.com
LinkedIn LinkedIn
Introductions

5. Agenda
➔ Introduction to Tapp Network
➔ Nonprofit Websites
➔ Building a Website
➔ Tools & Technology
➔ Questions & Answers
➔ Conclusion & Next Steps

6. 6 © TechSoup Global. All Rights Reserved.
Empowering Organizations for Good
Problem We Solve
Our Why
How We Innovate and Impact
We transform your visionary goals into digital
realities, empowering nonprofits and
government agencies to thrive in today's
dynamic world.
In the new Age of Acceleration, many nonprofits and government
agencies are challenged by a lack of digital infrastructure. This gap
inhibits their ability to keep pace and effectively support the most
vulnerable populations.
Tapp’s mission is more than just business growth; it's about driving
digital innovation across rapidly expanding sectors. We strive to
transfer our knowledge, tools, and technology to government
agencies and nonprofits that are tackling society's most pressing
challenges.
We achieve this by harnessing the power of artificial intelligence,
developing high-impact websites, software, and data-driven
campaigns. Our AI-enabled digital transformation strategies
enhance the positive impact of the organizations we serve and
amplify their engagement with the communities they support.
www.tappnetwork.com

7. 7 © TechSoup Global. All Rights Reserved.

8. 8 © TechSoup Global. All Rights Reserved.
How We Can Help You - Learn More Here
Strategy
Start with a technology audit and
digital marketing game-plan to
accelerate your growth and market
share within your sector.
Integration & Migration
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
E- Commerce
We deploy the transactional services
and software you need to increase
sales across all your audience touch
points.
SEO and Content
Marketing
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
HubSpot
Implementation
Ensure a smooth and successful
transition from an alternative solution
to HubSpot, without all the
headaches.
Creative and Branding
Make your brand stand out from your
competitors to reach the right
customers with the right message.
Web and APP
Development
With our 20+ years of experience, we
know your 24/7 salesperson must be
beautiful, functional, and optimized
for your goals.
Sales Enablement
We can help you close the loop
between your marketing and sales
teams—and more desirable deals.
Inbound Marketing
We provide the complete solution to
increasing leads, revenue, and brand
authority as a Platinum Hubspot
Partner
Social Media Marketing
One of the most effective ways to
engage influencers, customers and
prospects to drive brand awareness,
followers, and sales
Paid Media
TAPP makes your budget go further
with a targeted approach to reaching
your buyer personas in search and
social.
Public Relations
Defining the right audience and
media channels to build regional and
national brand recognition as well as
thought leadership.

9. Why are Websites Important to
Nonprofits?
● Enhance Engagement
● Drive Donations + Volunteers
● Educational Tool and Information
● Budget-friendly "Location"
● Data Collection and Insights
● Accessibility and Inclusivity

10. 10 © TechSoup Global. All Rights Reserved.
Online Fundraising Statistics
• Online giving made up 8.7% of all fundraising last year.
• 63% of donors prefer to give online with a credit card or
debit card
• Approximately 39% of donors who gave a gift online to a
nonprofit in a given year made a gift online to that nonprofit
again the following year
• Monthly giving made up 17% of all online revenue last year.
• Organic Visitors to a nonprofit’s website made up 44% of
total nonprofit web traffic last year
• 28% of online contributions come from a mobile device
Source: Blackbaud, 360 MatchPro

11. 11 © TechSoup Global. All Rights Reserved.
Overall process
(The whole thing)
Marketing Funnel Stages
(Where your potential
supporter is)
Top of the funnel
Is unaware of the challenge/problem your
organization faces and solves
Middle of the funnel
Supports the Cause and Mission of your
organization
Bottom of the funnel
Supports the organization
Donor
Partner/Supporter
Attract
Strategy
(How to do it)
Inbound Marketing
(SEO, PPC, Social Media, Blogs)
Lead Nurturing
(Opt-in emails, Newsletters)
Conversion
(Events, Donation Pages)
Relationship Building
(Ongoing Support and Referrals!)
Awareness
Promotion
Consideration
Increased support of your organization
and mission
Activate
Resource
Utilization

12. Building
a Nonprofit Website

13. 13 © TechSoup Global. All Rights Reserved.
Growth-Driven Design - The Big Picture
strategy
1 3
plan develop learn transfer
launchpad
website
2
Continuous
Improvement

14. 14 © TechSoup Global. All Rights Reserved.
Design and optimize for the
user
● Use white space
● Optimize your page speed
● Use attractive calls to action
● Segment key information with bullet points
● Use images (wisely)
● Include well-designed and written headlines
● Keep your website pages consistent
● Catch your 404s
● Be responsive and mobile-friendly

15. 15 © TechSoup Global. All Rights Reserved.
Responsive and Mobile
Optimized Web Design
• Responsive web design (RWD) is a web
development approach that creates dynamic
changes to the appearance of a website,
depending on the screen size and
orientation of the device being used to view
it.
• The primarily benefit of responsive web design
is that sites load quickly without any
distortions, so users don't need to manually
resize anything to view content.
• Benefits include: more mobile traffic, faster
site, lower bounce rate, higher conversion,
improved SEO, and more!

16. 16 © TechSoup Global. All Rights Reserved.
Measure (Google
Analytics)
• Google Analytics is a free and powerful
measurement tool that provides an objective
backing to your digital marketing
• See how users move through your site
• Track important conversions
- Forms
- Downloads
- Button clicks through Custom Events
• Paired with Google Search Console, you
have major insights into how people get to your
site and what they do on it.

17. 17 © TechSoup Global. All Rights Reserved.
Accessibility
• According to the CDC, up to 1 in 4 Americans
have one or more disabilities, and many
people with disabilities rely on assistive
technology to access the internet.
• If your website is inaccessible, you could be
excluding that 25% of Americans with
disabilities from your target market.

18. Tools and Tech

19. The Power of Integration
Integrations connect your software to
third-party applications so they can
share information with each other.
They share data from one system to
the next which provides you with more
features and options while using your
software.
Optimized
Operations
Growth
Automation
Clean
Data

20. Content Messaging Automation Reporting Data
Anonymous Promoter

21. 21 © TechSoup Global. All Rights Reserved.
Marketing and Outreach with AI
Voice AI Tools
• microsoft voice
• https://dubverse.ai/ for cloning and dubbing voices
• https://www.descript.com/ best value for money ai
voice software
• https://murf.ai/
• https://lovo.ai/
• https://www.listnr.tech/
• https://www.resemble.ai/
• Soundraw AI
Video AI Tools
• https://www.d-id.com/
• https://studio.d-id.com/
• https://elai.io/
• https://www.synthesia.io/ - AI Avatar
• https://www.descript.com/ - AI Video
• Steve.ai for creating animation video
Brainstorming and Writing AI
• Notion ai: help teams collaborate more effectively,
streamline project management, and automate tasks
like data entry and research.
• quillbot.com: generate new content and ideas for
marketing campaigns, such as blog posts, social
media updates, and product descriptions.
• Canva AI: create visually appealing designs more
efficiently and effectively, such as social media
graphics, advertisements, and presentations.
• HubSpot: manage and schedule social media posts
across multiple platforms from a single dashboard,
track social media engagement and analytics, and
collaborate with team members.
• adcreative.ai: create and optimize digital ad
campaigns across multiple channels, using machine
learning to improve targeting and ad performance, and
generate new ad creatives.
• Google Bard: analyze and transcribe audio data from
customer calls, webinars, and other sources, allowing
businesses to better understand customer behavior
and preferences, and improve marketing messaging
and strategy.

22. Any Questions?

23. 23 © TechSoup Global. All Rights Reserved.
🔥 Unlock Advanced AI Power!
📖 Dive into a world of possibilities with 80+ strategic ChatGPT prompts
tailored for nonprofits. Uncover creative ideas and practical strategies to
supercharge your operations and outreach.
🛠 Plus, gain access to an arsenal of extensive AI resources designed
exclusively for nonprofits. Enhance fundraising, streamline processes,
and measure impact like never before.
🎯 This eBook isn't just a resource – it's a key to unlocking AI's
potential for your nonprofit's success. Don't miss out on this limited-time
opportunity to grab your copy. Join us and pave the way for a future of
innovation and impact.
Download eBook

24. Website Development
TechSoup Service Offerings

25. 25 © TechSoup Global. All Rights Reserved.
Custom Website Development
Strategy Content & Design Development QA, Testing, & Launch
Discovery, Content
Audit, & Scope of Work
At this stage we will identify
design, development, and
integration needs. Each need
will be reviewed and assigned a
priority. Applying the Growth
Driven Design methodology,
high priority items will be
considered for Phase 2:
Launchpad Website, while other
items will be noted and added to
a wish list for consideration
during the continuous growth
phase and beyond.
Tapp Network will collaborate
with the client to design a new
theme in-house that includes
templates for each of the
content types outlined above.
The design process takes into
account user experience best
practices, your organization’s
unique target audiences, and
the learnings from the content
audit.
The design is "mobile-first" and
is created to be responsive (on
common devices and browsers)
and accessible (ADA compliant
for visual impairment and other
common disabilities).
Our developers follow industry
standards for best practices
when building out your website.
These practices apply to the
entire CMS development
process but are particularly
critical when it comes to writing
code, developing databases and
installing plugins. Sites that are
built based on best practices are
scalable for future needs and
more efficient overall.
Custom sites are developed in a
staging environment in order to
allow for thorough testing and
review by both Tapp Network
and the client. At this point we
confirm functionality on all
devices and browsers ensuring
a smooth transition when the
site goes live.
Site Structure
Recommendations &
Custom Website Design
Best Practice
WordPress
Development
Quality Assurance
Testing

26. 26 © TechSoup Global. All Rights Reserved.
Website Maintenance Services
Starting at
$499/mo
Keeping a website running smoothly is not an easy job! Our
website maintenance services are designed to ensure your
site is always performing at its best. From broken links to
building new pages for your fundraising event, you’ll have
access to the technical experts and can submit requests to
make those repairs or turn that creative website idea into a
reality.
Your dedicated Account Manager will ensure the successful
delivery of requests. Requests are managed through our
ticketing system and timelines will be provided within 48
hours of receiving any request.
Dedicated
Account Manager
Available
9am–8pm EST
No Contract.
Cancel Anytime.

27. 27 © TechSoup Global. All Rights Reserved.
Ready to Get Started?
Book a Consultation!
WEB SERVICES

28. Thank You!
sales@tappnetwork.com
www.tappnetwork.com