Enhancing Nonprofit Website Performance with AI-Driven Content Creation.pdf

Enhancing Nonprofit
Website Performance
with AI-Driven Content
Creation
Presented by: Tapp Network
Lisa Quigley & Tareq Monuar
06.20.23

Housekeeping
How to Communicate with Us
• During live event: zoom chat or raise hands for talking
• Email: learn@techsoup.org
Recording of the Live Event
• The event will be recorded
• You can choose to turn on/off your audio/video

3 © TechSoup Global. All Rights Reserved.
Introductions
Tareq Monuar
Web Developer
Tapp Network
Lisa Quigley
Director of Strategy
Tapp Network

Agenda
Introduction
Benefits of AI for Content Strategy
Harnessing the Power of AI for Content Creation
Creating AI-Driven Content: Where to Begin
Best Practices: Prompts & Tips
Exploring AI-Powered Content
Q&A Session

A Mission-Driven Marketing and
Technology Agency
Empowering Organizations for Good
www.tappnetwork.com
Tapp Network collaborates with nonprofits, government agencies, and
organizations of any size, offering a comprehensive range of services
tailored to their specific needs. Our offerings span from affordable
solutions starting at $99 to extensive, multi-million-dollar, multi-year
projects.
In partnership with TechSoup, we provide website development and
digital marketing support services to nonprofits worldwide,
empowering them to enhance their capacity building, fundraising, and
community impact in these challenging times. Our mission-driven
approach and commitment to accelerating digital transformation
enable us to make a meaningful difference in the world.

Benefits of AI in Your Content Strategy
Efficiency & Timing Saving
Increased Traffic & Engagement
Improved Conversions & Fundraising
Scalability and Growth Potential

Al as an Ally.
Leverage AI for Efficient, Impactful, User-Centric Content Strategy
Content is the Kingdom.
Crafting Content that Resonates with Audience
Maximizing Impact.
Higher Engagement, Streamlined Operations, Amplified Mission
Harnessing the Power of AI

Crafting AI Driven Content: Where to Begin
Deﬁne Audience & Goals
01
● Develop 1 - 3 Personas
● Understand their needs and pain points
● Set SMART Goals (Leads, Awareness)
Audit Existing Content
02
● Finding Gaps
● Identifying Opportunities
● Measure Performance
Map Content to Goals
03
● Identifying Pain Points
● Develop Solution-Oriented Content
● Align content with goal
Find Your Voice
04
● Reﬂect Your Values
● Align Your Mission with Tone & Style
● Connect Authentically
Choose Right Platform
05
● Social, Blog, Email, Newsletters, Podcast
● Distribute Content Based on Goals
● Right Place at the Right Time

Best Practices
Tips, Tricks and Prompts

What is AI?
• Artificial intelligence (AI) is a wide-ranging
branch of computer science concerned with
building smart machines capable of
performing tasks that typically require
human intelligence.
• AI is a set of technologies that enable
computers to perform a variety of advanced
functions, including the ability to see,
understand and translate spoken and
written language, analyze data, make
recommendations, and more.

Well…What is CHATGPT?
Certainly! ChatGPT is an advanced computer program
designed to have text-based conversations with users. It's like
having a chat with an intelligent virtual assistant. You can ask
it questions, seek advice, or discuss various topics. It tries to
generate responses that make sense and provide helpful
information based on its training. However, since it's an AI, it
may occasionally produce responses that are incorrect or
misleading. It's important to use critical thinking and verify the
information from reliable sources when necessary.

Using ChatGPT for Copywriting
ChatGPT Prompts
Basic Sales Copy
"Create an engaging sales copy that inspires people to support a [ NPO name] dedicated to [Problem it solves]."
Problem-Agitate-Solution (PAS) Framework:
"[NPO Name]: Addressing [Problem] to Create Change. Agitate the issue by highlighting its impact and share
compelling stories. Present [NPO Name] as the solution that brings hope and transformation. Craft persuasive
sales copy that urges readers to take action and support our cause."
Before-After-Bridge Framework:
"From [Problem] to [Solution]: Join [NPO Name] in Creating a Better Future. Describe the current state of [Problem]
and the vision of [Solution] that [NPO Name] strives to achieve. Bridge the gap by showcasing the impactful steps
our organization takes. Write a compelling sales copy that inspires readers to be part of the positive change."

Using ChatGPT
for Copywriting
Examples
Write a copy for Charity Water using
this prompt: Start by addressing a
common problem or concern related to
your nonprofit's cause. Agitate the issue
by evoking emotions and illustrating the
potential consequences. Present your
nonprofit as the solution and explain
how supporting your organization can
make a tangible difference. End with a
compelling call-to-action that
encourages readers to take immediate
action.

Using ChatGPT for Article Writing
ChatGPT Prompts
Briefly describe what your NPO does and what your
goals are.
“ I need to create a blog post that provides valuable and
relevant information to [current issue] and persuades
them to take action on my [ goal and your website link]."
"Curate a blog post that outlines the effect of
[Issue/problem] on [NPO Industry]."
“My goal is to create content on [Particular topic/Issue].
Could you please help me come up with some
interesting article ideas and titles?”

Using ChatGPT
for Article writing
Examples
Curate a blog post that
outlines the effect of
Waterborne Diseases on
communities without clean
water access.

Using ChatGPT for Landing Page Optimization
ChatGPT Prompts
"Can you generate a high-converting landing page design that
highlights the benefits of supporting our [NPO Name] and encourages
visitors to take [desired action]? Craft persuasive copy that conveys
the impact of our [cause/mission] and the difference their support can
make. Utilize compelling visuals, clear calls-to-action, and social proof
to build trust and inspire visitors to join our cause and contribute."
"What is the best way to structure my landing page copy and layout to
maximize conversions? I have a landing page for my nonprofit
organization, [NPO Name], and I want to ensure it effectively engages
visitors and encourages them to take action. Can you provide insights
and recommendations based on industry best practices and proven
conversion optimization strategies?"

Using ChatGPT
for Landing Page
Optimization
Examples
"What is the best way to structure my
landing page copy and layout to
maximize conversions? I have a landing
page for my nonprofit organization,
Charity:water, and I want to ensure it
effectively engages visitors and
encourages them to take action. Can
you provide insights and
recommendations based on industry
best practices and proven conversion
optimization strategies?"

Using ChatGPT for SEO
ChatGPT Prompts
"Optimize the SEO strategy for our nonprofit organization, [NPO Name], to increase online
visibility and drive organic traffic. Conduct thorough keyword research to identify relevant
keywords and phrases related to our cause. Develop an SEO plan that includes on-page
optimization, content creation, link building, and technical SEO enhancements."
"Can you analyze our nonprofit organization's SEO competitors ? Identify their SEO strategies,
keyword rankings, backlink profiles, and content marketing efforts. Provide actionable insights and
recommendations on how we can improve our SEO performance and surpass our competitors in
search rankings."
“Please analyze this Url: [your website Link] and generate a list of long-tail keywords that I should
target to attract more qualified traffic to my website
“"Research competitor strategies related to [topic]."

Using ChatGPT
for SEO
Examples
“Optimize the SEO strategy for our
nonprofit organization, Charity:water, to
increase online visibility and drive
organic traffic. Conduct thorough
keyword research to identify relevant
keywords and phrases related to our
cause. Develop an SEO plan that
includes on-page optimization, content
creation, link building, and technical
SEO enhancements."

Using ChatGPT for Website User Experience
ChatGPT Prompts
"Evaluate the user experience of our nonprofit
organization's website. Assess the overall design,
navigation, and accessibility of the site. Identify any
areas of friction, usability issues, or potential
improvements that can enhance the user experience
and make it easier for visitors to engage with our
mission."
“What are some effective ways to use persuasive design
and copywriting to influence user behavior and increase
conversions?
“How can usability testing and user research be
conducted to identify areas for improvement and
optimize your website?”

Using ChatGPT
for Website User
experience
Examples
“Conduct a comprehensive UX audit of
our nonprofit website. Review the site's
layout, visual hierarchy, and content
organization. Assess the clarity of
messaging, the ease of finding
information, and the overall user flow.
Provide actionable recommendations
to optimize the user experience and
improve conversion rates”

Using ChatGPT for Content Marketing
ChatGPT Prompts
"Develop a comprehensive content marketing strategy for our nonprofit organization, [NPO Name].
Identify our target audience, their needs, and the goals of our content marketing efforts. Create a
content calendar outlining topics, formats (such as articles, videos, infographics), and distribution
channels to engage, educate, and inspire our audience."
"Develop compelling website content for our nonprofit organization, [NPO Name]. Craft a captivating
'About Us' page that tells the story of our organization, its mission to [cause/impact], and the dedicated
individuals who drive our work. Highlight our unique approach, values, and the positive impact we have
in [target community/cause]."
"Create a resource center or blog section on our website that offers valuable insights, educational
content, and resources related to [cause/industry]. Develop articles, guides, infographics, or videos that
address common questions, share tips, or raise awareness about the issues we tackle. Provide
actionable information that empowers visitors to make a positive impact."

Using ChatGPT
for Content
Marketing
Examples
"Develop a comprehensive content
marketing strategy for our nonprofit
organization,charity:water. Identify our
target audience, their needs, and the
goals of our content marketing efforts.
Create a content calendar outlining
topics, formats (such as articles, videos,
infographics), and distribution channels
to engage, educate, and inspire our
audience."

Let’s Talk About Midjourney?
Midjourney AI is a text-to-image generative AI program that can create
realistic images from natural language descriptions. It is still in beta, but it
has already generated a lot of excitement in the creative community. Artists
and designers are using Midjourney to create new and innovative works of
art.
To use Midjourney, you simply need to provide a natural language
description of the image you want to create. For example, you could say "a
realistic painting of a cat sitting on a windowsill" or "a futuristic cityscape
with flying cars." Midjourney will then generate an image that matches your
description.
Here are some of the features of Midjourney:
Generates realistic images
Versatile
Easy to use

Midjourney Prompts For Logo design
A Modern, warm and inviting logo for a nonprofit organization
that helps to find homes for pets. The logo should be based on
the image of a dog or cat, and it should be in the colors brown,
white, and black by Paul Rand - no text, realistic photo details,
shadows
A modern logo for a nonprofit organization that helps to provide
clean water to people in developing countries. The logo should
be based on the image of a water droplet, and it should be in
the colors blue and green by Massimo Vignelli - no text,
realistic photo details, shadows
A visually stunning logo for a nonprofit organization that
protects the environment. The logo should be based on the
image of a tree, and it should be in the colors green and blue
by Saul Bass - no text, realistic photo details, shadows

Midjourney prompts for web ui concept design
A warm and inviting website design for a nonprofit organization
that helps to find homes for pets.
A visually stunning website design for a nonprofit organization
that protects the environment.
A user-friendly and easy-to-navigate website design for a
nonprofit organization that provides educational resources.
A modern and stylish website design for a nonprofit
organization that helps to provide clean water to people in
developing countries.

Midjourney prompts That Replace Stock images
A powerful image of a group of people working together to
make a difference, with the text "We are all in this together.
Join us in making a difference."
A heartwarming image of a pet being adopted, with the text
"Adopt, don't shop. Give a pet a second chance at life."
A stunning image of a natural landscape, with the text
"Protect our planet. Donate today to help save the
environment."
A painting of a child receiving an education from a nonprofit
organization, realistic- no text

Marketing and Web Support
Provided by Tapp Network in partnership with TechSoup

Click Here For a Free Consult

Marketing Audit, Strategy,
and AI Plan
AI Driven
Audit and Plan
$3,500
Our Comprehensive AI-Enhanced Plan Includes:
● AI Audit and Plan: Detailed audit and plan on how to utilize
AI to elevate your branding, website content, social media,
email marketing and fundraising.
● Collaborative Planning: Three strategic consultative
meetings including an AI training, and two strategy meetings.
● Full-Funnel Marketing Strategy: Comprehensive marketing
roadmap tailored to your organizational goals and target
personas.
● Bonus: 200+ best in class prompts for your nonprofit!
Mar-Tech Audit 2 Consults,
Marketing, Strategy
and AI Plan
1 hour AI Training &
200+ Prompts

Thank You!
sales@tappnetwork.com
www.tappnetwork.com

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