This slide was scheduled to be presented at a lecture class to one of state owned university in Indonesia. The goal is to prepare the graduates with a sharper understanding of what the recruiter will expect from them.

1. Jobs in Brand & Communications
Digital Content Management

2. Owner
Manager
Employees
Customer
Supplier
Funders
Shareholders
Government
Partners
Internal comms, regulate internal
stakeholders
Corporate comms, regulate all
communications of the organization
Media / press
Communities
Blue circle is your
organization, what you can
control
According to the Stakeholder

3. Internal Communications
● Develop internal communication strategy for all relevant stakeholders to ensure the clarity of information for each stakeholder
● Ensure organizational initiatives and projects are successfully communicated to employees and internal stakeholders via effective internal
communications program/campaign
● Act as Liaison with other internal stakeholders in order to develop internal communications strategy and execution
● Ensuring standardization of internal comms metrics across all business units through the development of internal policies/playbooks
● Executive comms including emails and departmental townhall support, plus local internal campaigns and other comms, as well as
amplification of global comms/campaigns (global campaigns, anniversary, etc.)
● Coordination with all corporate functions on the development of internal comms content for distribution on internal comms channels (e.g.,
business round-ups, organizational programs/announcements, town halls, etc.)
● Internal channel and content development, management, monitoring, evaluation, and content development through channel innovation and
optimization, namely oversight of email account management, Zoom, Slido, Slack, plus a new intranet project
Tools:
● Measurement tools: eNPS score, HR/PAC employee survey, townhall surveys, and focus group discussion results
● Well-versed in G Suite interface (E-mail, Doc, Slide, etc)
● Experience with channel management of Slack, Slido, Zoom, Workday, and/or other similar tools
● Basic to intermediate graphic design and photography skills and/or deep familiarity with the processes
Source: Gojek

4. Corporate Communications, or “Communications”
● Internal communication function + External communications function

5. External communications, according to Brand
Touchpoints
Marketi
ng
effort
CSR
Publicit
y
PR
Ads Promo Press
Socme
d
E-
mail
KOL
Packag
ing
Invoice
Event
Upsale
Shoppi
ng cart
Store /
Office
Sales
Web
Survey Forum
Comm
unity
Newsle
tter
CRM
CS Billing
Loyalty
Progra
m
Pre-purchase Purchase Post-purchase
Customer Experience
Public Relations
CSR
Specialist
Customer
Service
Social Media
Specialist
Event
Specialist
Community
Manager
KOL
Specialist
Digital (Social
Media) Marketing

6. Public Relations
● Press Release Coordination
○ Prepare press release documents to distribute information related to the company
○ Coordinate press release and press conference activity
● Media and Social Media Monitoring
● Media Relation & Management
○ Conduct media visit and build engagement to maintain the company relationship with various media
○ Coordinate media gathering events
● Corporate Branding
○ Execution of strategy and prepare tools for public perspective management of the company
● Company Profile
○ Design and periodically update Company Profile
○ Design and produce Video Profile
● Manage all corporate events and ensuring deadlines and budgets are adhered to. Directs coordination of activities
to prepare for the day of the event.
● Manage corporate crisis center to ensure rapid and effective crisis mitigation.
● Develop, produce and manage stock inventory of corporate merchandising
Source: Bridgestone Indonesia

7. Sustainability (CSR) Specialist
● Develop Sustainability Strategy including appropriate goals, metrics and process for measuring the
effectiveness of XL Axiata's CSR and Sustainability Program.
● Manage end-to-end activities regarding CSR & Sustainability community outreach, including
strategy alignment up to execution.
● Manage Sustainability channel, including but not limited to Annual Sustainability Report,
dashboard, applications, reporting and other tools.
● Monitor and analyze sustainability program including conduct survey to find out the competitive
best practices in order to identify program gaps and business trends that could shape the program.
● Act as Liaison with other internal and external stakeholders in order to develop sustainability
strategy, reporting and execution
● Develop communications content and executes communication programs in line with established
policies.
● Control and manage budget of sustainability community outreach including monitor end-to-end
budget execution program
● Contribute in preparing senior leaders corporate presentation materials
Source: XL Axiata

8. Customer Service
● Handle back office tickets, and provide 7*24h online enquiries and email
replies services to customers.
● Handle customer enquiries, advices and suggestions via email or online tools.
● Support other business units with customer liaison, accurately document
customer requests and advices, and provide feedback in the form of
documentation.
● Handle customer complaints, any special cases or ad hoc tasks.
Source: Binance

9. Social Media Specialist
● Manage, and develop the social media, content, and production team, including hiring when
the need arises, daily tasks and responsibilities, and performance management
● Strategize, plan and create content to post on social media to engage the online community
and increase traction on the various platforms
● Build and execute social media strategy through competitive research, platform
determination, benchmarking, messaging and audience identification
● Generate, edit, publish and share daily content that builds meaningful connections and
encourages community members to take action
● Continuously improve by capturing and analyzing the appropriate social data/metrics,
insights and best practices, and then acting on the information
● Monitor campaign results, compile learnings and modify plan to further enhance the
campaign result and achieve campaign's KPI (e.g. contingency plan)
● Stay abreast with the latest social media best practices and technologies, be it from internal
or external avenues
Source: Voila ID

10. Event Specialist
● Meet group coordinator/host(ess) prior to functions, make introductions, and ensure that all arrangements are agreeable.
● Read and analyze banquet event order in order to gather guest information, determine proper set up, timeline, specific guest
needs, buffets, action stations, etc.
● Respond to and try to fulfill any special banquet event arrangements.
● Follow up on special banquet event arrangements to ensure compliance.
● Follow all company and safety and security policies and procedures; report accidents, injuries, and unsafe work conditions to
manager; and complete safety training and certifications.
● Ensure uniform and personal appearance are clean and professional, maintain confidentiality of proprietary information, and
protect company assets.
● Welcome and acknowledge all guests according to company standards, anticipate and address guests’ service needs, and
thank guests with genuine appreciation.
● Speak with others using clear and professional language, and answer telephones using appropriate etiquette.
● Read and visually verify information in a variety of formats (e.g., small print).
● Visually inspect tools, equipment, or machines (e.g., to identify defects).
● Stand, sit, or walk for an extended period of time or for an entire work shift.
● Move, lift, carry, push, pull, and place objects weighing less than or equal to 25 pounds without assistance. Move through
narrow, confined, or elevated spaces. Move over sloping, uneven, or slippery surfaces as well as up and down stairs and/or
service ramps. Reach overhead and below the knees, including bending, twisting, pulling, and stooping.
● Perform other reasonable job duties as requested by Supervisors.
Source: Le Meridien Hotel Jakarta

11. Community Manager
● Help attract, encourage, build, and manage Quora's Indonesian writer community
● Manage, communicate with, and educate the key users
● Provide direct support to our users and serve as a go-to person for our external and
internal stakeholders
● Develop and execute marketing strategies that are targeted towards recruiting
valuable contributors to Quora
● Pursue growth-related partnerships and opportunities for Quora
● Manage our recognition programs for power users and top contributors
● Manage our social media channels and increase awareness so that we can impact
more people
● Work closely with Product and Engineering teams to better understand Quora's
Indonesian user needs
Source: Quora Indonesia

12. KOL Manager
● Collaborate and align both internal and external stakeholders - within the marketing
department and across departments - to execute the marketing initiatives
● Target KOL to specific audiences and look for KOL that is in demand
● Coordinate with influencers and content to ensure that their work meets company standards
● Maintain relationships with partner and KOL that work closely to achieve Our target
● Maintain all of the administrative document including payment, contract, document filing,
and the data tracking
● Manage all of the production for Brand Ambassador’s asset
● Evaluate the performance of influencers and create strategy to meet the goal of company
● Manage all of Pluang’s influencers and Brand Ambassadors
● Plan and execute partnership with relevant stakeholders (i.e. Influencers, Brand
Ambassador)
Source: Pluang

13. Digital Marketing
● Execute performance marketing over a variety of digital channels and for a number of
brands, focusing on targeted Traffic, ROAS, CPA and Brand recognition targets
● Our role is Omnichannel and campaigns will drive not only traffic to our websites, but also
our stores, social commerce and marketplace channels
● Focused on driving numbers, but have a keen interest in customer segmentation and
understanding the brands you are representing
● Analyze, measure and report performance of all digital marketing campaigns, and assess
against goals
● Optimize user funnels, ability to conduct A/B testing
● This role is within a large Digital Marketing team and will be partnering with Trading,
Content & Brand Marketing teams
● Experienced in Facebook, Instagram and as a bonus also Google Marketing (SEM, Display
and Shopping)
● Knowledge of Affiliate or Partnership marketing a bonus
Source: Erajaya

14. According to their Business Model
Company A Company B
Consumers
B2B B2C
Marketing Executive
Account Executive
Business Development
Sales Executive

15. Marketing Executive
● Ownership of marketing budget with the responsibility to prove ROI on all
spend
● Support and manage the development of marketing strategy to achieve the
target of growing new consumers base and maintaining consumers' loyalty
● Establish and execute the go-to-market strategy for mass consumer
acquisition across different social media channels at various phases of the
consumer decision journey
● Supervise the preparation, issuance and delivery of marketing materials,
exhibits, and promotion programs
● Monitor campaign against KPI's and be fully aware of trends and analytics, as
well as the ability to adapt to achieve target
Source: GrabFood

16. Sales Executive
● Conducts sales activities to achieve targeted sales quota and revenue of company services
and/or products. Achieving annual sales and order targets. Maintains a high level of sales
achievement.
● Visits and gives Service and/or Product presentation to customer to accomplish business
objectives. pursuing proactive customer visits to create opportunities and establish
professional relationship with end customers
● Defines sales strategy plans to achieve the target.
● identifying and developing new opportunities. Identifies, develops and increases new
potential customers. Manages and maintains productive relationship of existing key
accounts to continue contracts or to get new contracts.
● delivering value proposition proposals to the industrial market in accordance with the
strategic plans
● Collaborates with customer service management to resolve customer dissatisfaction.
Source: Fujitsu Indonesia

17. Account Executive
● Achieve sales targets set by management, by growing Medium-Sized customer
segment within the set revenue band or defined customer industry segment.
● Conduct in-person sales calls/visits to potential accounts to identify customer
business needs, introduce additional products and services and to retain current
business within assigned territory.
● Generate Revenue and Volume through Conversion, Penetration, and Retention.
● Manages existing accounts and responds to customers’ queries, complaints and
questions in a timely, accurate manner and to provide appropriate solutions.
● Maintain up-to-date knowledge of UPS products and services and well aware of
competitors’ strategies and capabilities to position UPS product advantageously.
● Review current contracts to ensure contractual compliance with stated terms and
facilitate preparation of new contracts that meet customer’s shipping needs.
● Support and implement Region and Local-strategic initiatives.
Source: UPS Indonesia

18. Business Development
● Serve as key member of the Startup Business Development team to drive overall AWS market and technical
strategy.
● Work closely with startups, fintechs, VC/A&I, startup organizations and portfolio companies to ensure they are
successful using the AWS platform, by providing technical resources and business mentorship.
● Execute strategic initiatives for AWS, while working with key internal stakeholders (e.g. sales teams, partners,
marketing, support, etc.).
● Build new programs to support startups, on behalf of AWS and Amazon, including events/sessions involving
deep engagements with CxOs, fintechs and startup decision makers of top startups, as well as scalable,
programmatic programs for startups generally.
● Create and articulate compelling value propositions around AWS services and AWS partnership opportunities.
● Prepare and deliver data-driven reviews to the senior management about progress, achievements, and
roadblocks in the startup business.
● Serve as the primary eyes and ears for AWS and Amazon to the startup community.
● Become a fixture of the startup community; you are the face of AWS in your market and an advocate for
customers inside of the company.
● Handle high volume of engagements and fast pace of the cloud computing market.
Source: AWS Indonesia

19. According to Their Scope in Marketing Mix
Promotion Product
Place Price
Sales Promotion
Advertising
Public Relations
Direct Marketing
Channels
Market Coverage
Assortment
Location
Features
Quality
Branding
Packaging
Service
Warranties
Price strategy
Pricing
Discounts
Payment terms
Brand
Manager
Product
Manager
Marketing
Communications

20. Brand Manager
● Develop branding and marketing strategies for all action games in both Indonesia &
Malaysia
● Evaluate, advocate, and drive new initiatives that elevate and reinforce the games brands
● Lead the execution of branding and marketing programs to promote our games in
collaboration with APAC teams as well as local agencies
● Oversee the development of local marketing assets to ensure they are of the highest
standards and in alignment with our brand guidelines
● Manage the communication pipeline and coordinate communication across various
channels such as social media and web
● Manage the content roadmap and publishing plans, and align them with multiple
stakeholders
● Monitor the communities and keep the team informed of our players’ sentiments,
suggesting actions items when appropriate.
● Establish and use KPIs to steer our marketing efforts to maximize performance
Source: Riot Games

21. Marketing Communications
● Leading the planning and implementation of marketing communications and
initiatives related to Privy's brand guidelines
● Managing, arranging, and overseeing offline and online events, partnership
with industry associations, government, media, and other parties to drive
brand awareness and demand/leads generation
● Utilizing all forms of paid media (ATL/BTL) to build and maintain brand
awareness and demand/leads generation in line with brand direction
● Tracking the effectiveness of various campaigns and events as required
● Working with the brand and other marketing teams, and also external vendors
and agencies to create the marketing activities
Source: Privy

22. Product Manager
● Conduct market research, oversee product development and design, set prices, launch new
products, oversee advertising campaigns, and monitor sales performance to effectively
market assigned products/services.
● Monitor, analyze, and evaluate domestic and international market trends, consumer
behavior and competitor activity to identify market opportunities for the product/service.
● Monitor, analyze, and evaluate product performance and customer feedback to generate
new product ideas. Identify product/service changes to meet customer needs.
● Liaise with other areas of the organization (e.g., production, R&D) to implement these
changes.
● Prepare sales forecasts and budgets.
● Monitor sales volume, revenues and costs against forecasts.
● Adapt plans to improve the sales performance of the product/service.
● Liaise with advertising and promotions specialists to design sales campaigns and sales
collateral for the product/service that are effective and appropriate for the target audience.
Source: Abbott

23. According to the Organization Structure

24. Chief Marketing Officer
● Develop and lead the company’s marketing strategy and direct the execution of various marketing activities
● Increase brand awareness through events, webinars, communities, and other relevant mediums.
● Develop a scalable growth strategy including digital marketing
● Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right
audience with the right message, at the right place and time
● Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality
leads
● Produce high-quality content for our customers such as market surveys, white paper, case studies etc.
● Work with our analytics team to lead marketing analytics and ROI analysis for campaigns and channels,
defining CAC and LTV, while executing robust optimization and A/B testing programs
● Coach and develop and recruit channel managers, own communication across executive level and partner
teams
● Partner with Product Engineering, Product Marketing, and Commercial teams to create differentiated solutions
● Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance
Indicators) and adjust strategy & activities to achieve them
Source: Mekari

25. According to their Team Workflow

26. Creative Lead (Company) / Art Director (Agency)
● Create ideas for campaigns, and collateral for our marketing team; including emails, banners, landing pages,
digital video, reports, posters, etc.
● Ensure brand alignment by partnering with our Product and Marketing teams
● Act as both an individual contributor and a team manager to execute our creative strategy
● Establish and enforce Tokopedia’s brand voice, including tone and visual style, across multiple audiences
● Ensuring quality and consistency across Tokopedia creative efforts
● Deliver results by working with both internal and external resources
● Effectively plan and accurately monitor approved creative ideas to be properly executed
● Responsible on the creative deliverables of his/her team; meets the required standards and timelines
Responsible for creative hygiene of creative work eg fonts, sizes, reproduction, finishing
● Guide both Art base and copy base the proper art of communication that answers objective strategically
● Guide and take part in video/photoshoot session
● Build relationship with other departments and be the voice of the team
● Ensure growth of team member(s)
● Ensure the department meets the KPI together with his/her partnered producer; set by the Creative Head
Source: Tokopedia

27. Social Media Analyst
● Liaise the online campaign needs to the Creative Team.
● Initiate idea starter for communication based on briefs and alignment with PMM Team.
● Develop creative briefs that pursue a balance of creativity and serving business needs.
● Showcase strong and solid project management, specifically when multiple projects and
campaigns are running in a similar timeline.
● Supervise content production process team (internal and freelancer) for a timely manner.
● Manage quality control of creative outputs before final checking by relevant stakeholders.
● Ensure the content implementation is well-executed as planned.
● Pursue exploration for better optimization campaign execution.
● Create monthly reporting based on content and creative exploration, competitive analysis
and other players in the market.
● Always doing alignment with PMM to ensure consistency of Traveloka FS products brand
identity in all communication channels.
● Implement performance marketing and create monthly report to optimize CPA
Source: Traveloka

28. Marketing Analyst
● Define and implement marketing analytics strategies, dashboards, and reports, enabling Flash
Coffee to uncover actionable marketing insights and opportunities from our existing data
● Create Tableau dashboards on customer acquisition, retention, campaign effectiveness, vouchers,
and more
● Analyze and track online/offline marketing performance data to measure marketing effectiveness
and ROI across 10 countries
● Provide insights on performance against targets
● Determine roadmap on how to improve and fine-tune our multi-touch attribution model
● Support the APAC marketing team in conducting in-depth performance analysis and creating
presentations
● Prepare reports on findings while illustrating data with graphs and translating complex results into
written texts that are clear and understandable
● Collect and analyze data regarding customer preferences, demographics, buying habits, and needs
to better identify market potential and factors influencing product demand
● Measure the effectiveness of advertising, marketing, and communications strategies
Source: Flash Coffee

29. Copywriter
● Write high-engagement communications that reflects our brand’s voice
● Collaborate with Marketing, PR, Product and Customer Experience to develop
a variety of creative assets
● Produce error-free copy/content that adheres to the company’s style
guidelines
● Interpret creative direction and adapt points from creative briefs into
persuasive copy concepts
● Simultaneously manage multiple projects with short deadlines
● Propose copy concepts and present underlying strategic thinking to leaders
Source: Pegipegi

30. Graphic Designer
● Design and develop communication collaterals/creative assets for print, digital,
social, and video initiatives following company's branding guidelines
● Provide creative solutions for communication challenges
● Work with other creative team members to produce communication collaterals
● Maintain visual consistency across all collaterals
● Refine and improve creative assets based on feedback from project leads and other
stakeholders
Requirement
● Highly proficient in Adobe Suite, especially Illustrator, Photoshop
● Prior experience with Figma and copywriting-related projects will be an advantage
● Excellent interpersonal and communication skills to comprehend design briefs with
detail accuracy level
Source: Shopee

31. Videographer
● Responsible for pre-production, production, and post-production of animation and video content
creation.
● Assist in the creation of animation and video storyboards that trigger emotion, perceptions, and
captivating reach to audiences.
● Design and create enticing motion graphics for video deliverables (corporate videos, e-Learning,
websites, marketing demos, etc).
● Create highly engaging complex animations for a diverse array of media such as web, mobile, etc.
● Assist in selecting audio, video, colors, animation, etc. for graphic design.
● Maintain and follow best practices for versioning control, naming convention, and organization of
graphic files.
● Participate in many brainstorming sessions to share new video design perspectives and ideas.
● Keeping abreast of advancements in animation, new innovatively, as well as new technologies and
techniques, contemporary trends in production design, and popular music to deliver cutting-edge
work.
Source: Wowrack Indonesia

32. Photographer
● Take and delivering photo for various media
● Take professional pictures in a studio or on location
● Work closely with fisherman and colleagues to produce high-quality
photographic images
● Use different techniques to enhance the photographs as required
● Use photo manipulation software such as Adobe Photoshop and Adobe
Lightroom
● Recommend creative ideas to exceed expectations of goals and objectives
● Use artistic knowledge to enhance and compose photographs
● Review sets of photographs and select the best results
● Operate various photographic equipment
Source: Aruna

33. Social Media Admin
● Handling clients' social media activity
● Coordinate with others in the creative division in posting content according to
scheduled plans
● Interact with followers and other users to keep the account's engagement
high
● Monitor conversations related to the accounts and gather insights for our
content ideas
● Ensure that the content is posted according to the schedule and on the right
account
● QC the content before posting to avoid any mistakes
● Ensure any comments & messages are replied swiftly
Source: Teamup

34. Another Area: Apps Development

35. UX Writer
● Write and edit interface copywriting on application and website to facilitate user navigation,
onboarding, promos, notifications, error messages, instruction and education material regarding
Moladin product.
● Enforce Moladin’s vision, tone, voice, and overall language across the product. ∙
● Collaborate with designers, researchers, legal, marketing, products, and engineers to create a
product that can solve problems.
● Influence and adapt to stakeholders’ feedback and be ready to challenge an idea whenever
necessary.
● Work together with other UX Writer from different tribes to maintain consistency and sharing ideas
● Providing support documents such as release notes, language style guides and documentations.
● Proofreading and quality checking all copywriting before handing it to developers.
● Actively initiate, engage, and be critical with new ideas, research plans, and existing user journeys to
help elevate the product.
Source: Moladin

36. UX Research
● Working closely with Product Designers and Product Managers.
● You can passionately identify and understand user needs, behaviours and
motivations.
● Able to working in cross-functional team.
● Bravely to take on the challenge of pushing the boundaries of applied
research, combining qualitative and quantitative research to create the best
user experience.
● Be able to arrange project planning, such as defining the users by creating
screeners, recruiting participants, defining personas, identifying tasks for
usability testings.
● Be qualified to plan, moderate, analyze and report every research.
Source: Amartha

37. Product Manager (Apps)
● You drive the development of innovative and industry-leading products that uniquely
serve our customers and differentiate our products from competitors
● You collaborate with engineering, design and other stakeholders to define an
ambitious strategy, develop and maintain a prioritised product backlog, and execute
on delivering delightful and impactful experiences for customers
● You innovate and create well defined go-to-market plans with product marketing,
operations and other stakeholders
● You ship minimum-loveable-products based on quantitative and qualitative data on
user behaviour and experimentation.
● You are accountable for defining the success metrics and impact of your work
● You make an impact by being part of the team to deliver the roadmap through agile
sprint cycles, breaking down the product roadmap into executable stories and
requirements
Source: Grab

38. These concepts are neither a Bible nor Bulletproof
Every organization is unique. Therefore, to navigate between roles, you need to
sharpen your senses to understand the motives of each company.

39. Philip Kotler, Marketing Strategy

40. Assignment 1 - Linkedin Surfing
Rule of the game:
● Use Google Slide
● Write your career ladder from fresh graduate to the highest career possible
● (or) if you are entrepreneur, write an agency consisted of your ideal team
● Each slide should contain 1 job which sourced from Linkedin
● Add the job description and the requirement of each job
● Add the years it will be required to achieve the career