This presentation will show you how to create a display network only campaign with vCPM bid strategy.Just follow all the steps correctly.

1. DISPLAY
NETWORK ONLY
P R E S E N T E D BY
TA N U J A T. TA L E K A R

2. WHAT ARE “DISPLAY NETWORK ONLY” IN GOOGLE ADWORDS ?
The “Display Network Only” campaign type only allows advertisers to
display ads across Google’s Display Network, which includes over a
million different sites. Within these sites, possible placements include:
• Videos, apps
• Gmail
• YouTube
• Blogger
• Google Finance
• Google Maps
• Websites that display Google ads

3. Since the Display
Network reaches a
large audience through
a wide variety of third
party websites, this
campaign type is
perfect for building
brand awareness or
reaching customers
who are browsing
online and not
specifically searching
for your product.
This campaign type is
by default “all features”
–it allows for bidding
and budget settings, ad
extensions (like phone
numbers, URLs,
location, or social links),
ad delivery methods,
and targeting by
location, language,
operating systems,
device models, carriers,
and wireless networks.
Display Network Only
campaigns also allow
you to target pages
about specific topics,
certain sites, and
demographic groups
so your ads are more
likely to reach your
intended audience.

4. THE BID STRATEGY USED FOR DISPLAY ONLY NETWORK IS CPM
OR vCPM(COST-PER-THOUSAND-VIEWABLE IMPRESSIONS)
CPM Bidding Means
That You Pay Based
On The Number Of
Impressions (Times
Your Ads Are Shown)
That You Receive On
The Google Display
Network.
You'll Use Viewable
CPM Bidding To
Make Sure You Only
Pay When Your Ads
Are Able To Be Seen.
Existing CPM Bids
Will Be Converted To
VCPM Automatically,
But It's Best To
Update Your Bids
Since Viewable
Impressions Are
Potentially More
Valuable.

5. You set the max amount you want to pay for viewable ads, whether they're clicked
or not.
With vCPM bidding, you bid for your ad based on how often it appears in a
viewable position on the Google Display Network.
Maybe you just want a lot of people to see your ad. In that case, bidding by cost-
per-thousand viewable impressions (vCPM) is a good way to go.
Many advertisers hope viewers will click their ad -- but that's not always the main
goal.
About Cost-Per-Thousand Viewable Impressions Bidding

6. Some people prefer vCPM bidding
because they want to be able to set a
maximum amount they'll pay for each
time their ad can be seen, or each
viewable impression, instead of for each
click.
vCPM bidding is unavailable for the
"Search Network only" campaign types.
Why Use VCPM Bidding?

7. How To Use VCPM Bidding ?
With vCPM bidding, you set the highest
amount you want to pay for each 1,000
viewable ad impressions. We call this the
maximum vCPM bid, or just "max viewable
CPM."
The higher your max viewable CPM, the
greater the chance that your ad will
appear. As always, the AdWords system
will charge you only what is needed to
place your ad above the next-highest ad,
and only charge if the ad became viewable

8. Viewable CPM bidding will be
replacing CPM bidding, and
existing CPM campaigns will
automatically migrated to
viewable CPM bidding. You
may want to adjust your CPM
bids to stay competitive for
more valuable viewable
impressions.
Bidding for viewable
impressions means you only
pay for ads that come into
view, so using a higher vCPM
bid than your CPM bid is
usually more effective for
winning these more valuable
types of impressions. For
example, if your max CPM bid
is $1.00, you may want to
consider starting with a vCPM
bid of $1.50 or $2.00
vCPM bidding vs. CPM bidding

9. Now let’s create a Display Network
Campaign with vCPM bid in Google
Adwords

10. Sign in to your google adwords account and
create a new campaign-> Display Network Only

11. Enter campaign name and tick the “see your ad” box under Build awareness
marketing objective

12. Then choose your targeted location. Language. Select Bid strategy Viewable
CPM and set your budget.
If you cant see this directly
just click on edit and select
Viewable CPM

13. Select the schedule the days when you want to display your ad. And click
on Save and continue
You can add
more number of
days too.

14. Now your campaign is created. Next step is to create Ad Group for it. Give ad
group name , enter the bid and enter your landing page url. And choose your
prefered demographics.
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3
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15. When you choose the demographics remember to untick the
Unknown boxes . Click on save and continue
You can see
here the
details
according to
the
demographic
s you choose

16. Next step is to create ads. We will create a responsive ad.

17. Fill in all the details and also upload images and logos.
Then click save
click

18. Your Awareness Campaign,AD group and ad is created . You can check it by
Clicking on the campaign tab
Select your Awareness campaign name. Click on it.
You can see your ad group.Click on it
click
click

19. Now you can see your ad for your Awareness campaign. The
Status is under review it takes approx. 1 day for it to get
approved.
Similarly you can create more ads and ad for your awareness
campaign

20. THANK YOU
P R E S E N T E D BY
TA N U J A T. TA L E K A R