Learn how you can advertise on Amazon demand-side platform also known as Amazon DSP to get your business more visible

1. Welcome to another great post from AdsTargets
Read more at https://adstargets.com
Title: Understanding Amazon Demand Side Platform (DSP)
Amazon Demand side platform also known as Amazon DSP is a service that
enables advertisers to buy display ad placement programmatically and also permit
advertisers to retarget, re-engage, reach and educate their audience on and off
Amazon.
Did also know you can advertise on Amazon even though you don’t sell on the
Amazon?. The answer yes! This is because Amazon DSP is open to all brands.
This means even if you don’t see physical products, you still have great benefits
advertising on Amazon is audiences. Amazon understands its audience more than
any other advertising platform out there.
If you are still wondering why you should advertise on the platform, here is what you
need to know. Amazon understands who buys certain products for example travel
material and which type of cards those customers are using to make their purchases.
Also, their demographics, locations every other valuable information you need to
know about your targeted audience is already collected and stored for you to launch
your campaigns.
Let’s get to understand the definition and some terminologies.
Table of Contents
• Demand Side Platform definition
• Programmatic Advertising
o Real-time bidding
• Targeting Options with Amazon Demand-side platform
• The uniqueness of Amazon demand side platform
• DSP Amazon Display Ads

2. Welcome to another great post from AdsTargets
Read more at https://adstargets.com
• Targeting your Audience
o Retargeting through Demand Side Platform Amazon
o Remarketing through Demand Side Platform Amazon
• In Conclusion
o Related Posts:
Demand Side Platform definition
Demand side platform is a software programmatic advertising utilized by advertisers
to buy a video, display, search and mobile ads from publishers available advertising
inventory, these platforms manage the advertising across RTB networks (real-time
bidding).
Programmatic Advertising
This is simply the act of buying, publishing and selling ads based on highly complex
algorithms, today, a majority of ads are displayed online using programmatically
through RTB (real-time bidding).
Real-time bidding
This is real-time advertising, a bidding war between advertisers bidding for a chance
to buy inventory (Ad space) from publishers, advertisers specify the audience they
want to reach with their ads and bid for it.
When an advertiser successfully bid for the ad space, his/her ad will be displayed on
said space on the publisher`s websites or blog.
Targeting Options with Amazon Demand-side platform
Demand-side platform Amazon enables you to reach out to online shoppers
anywhere, which also includes members of your audience who have shown an
interest in products but haven’t made any purchases yet.
Furthermore, Amazon demand side platform has the unique ability to enable
advertisers to segregate their audience into segments creating better targeting
options. These options include;
• Contextual – this is a segment that targets members of your audience based
on their internet interactions, targeting is based on what they browse in real-
time and shows ads that have content relevant to their search.
• Behavioural – this is a segment for members of your audience that display
certain characteristics such as the intention to purchase products in a specific
subcategory in the past 30 days.

3. Welcome to another great post from AdsTargets
Read more at https://adstargets.com
• Lifestyle – this is a segment for members of your audience who demonstrate
characteristics of search and purchase associated with lifestyles.
• Audience Lookalike – this is a segment created for audiences that display
the same shopping characteristics as other members of your current
customers.
• Re-marketing – this is a segment specifically to re-engage audiences that
have made searches for products, viewed a product or purchases a product
similar to what marketers are advertising.
Demand Side Platform Amazon is adopted by the company to ensure appropriate
targeting of audiences, this simply means, when a member of the audience views
products on the Amazon platform, researched for product on your published website,
or on other websites, but did not make any purchase, you can re-target them
displaying ads bases on their search that takes them back to the Amazon website
thereby compelling them to purchase this product.
The uniqueness of Amazon demand side platform
Amazon demand side platform (Amazon DSP) is unique from its competitors,
Amazon adopts characteristics that make it one of the top runners in this field, these
are;
• Data intelligence
• Access to Amazon properties
Amazon permits demand side platform brands to adopt its data intelligence to create
more reach to audiences, Amazon uses big data to keep track of customer
purchasing behaviour.
Over the years, Amazon has made it its priority to know relevant audiences’
information such as, what, when, why, who and what price. This is relevant to the
progress of the company as it helps understand and influence audiences’ shopping
behaviour.
DSP Amazon Display Ads
The major characteristic of display ads is the adoption of images to transfer
information, Amazon demand side platform uses this type of ads the grab and retain
audiences’ attention and convince them to make purchases.
These ads aids advertisers engage a vast audience and are displayed in the
following forms;
• Mobile & desktop display ads
• Mobile banner ads
• Mobile interstitial ads
• Video ads
Targeting your Audience
Advertisers who usually use Amazon DPS have the opportunity to utilize the platform
to increase their brand awareness through retargeting and remarketing products on
the Amazon platform.

4. Welcome to another great post from AdsTargets
Read more at https://adstargets.com
The Amazon DSP platform functions efficiently with more engagement over time,
therefore it is advised to run your campaigns for a while thereby giving your brand a
more accurate buildup.
Retargeting through Demand Side Platform Amazon
Retargeting with DSP Amazon is possible with the installation of Amazon Pixel on
key pages, the audience builder in DSP allows retargeting of the audience based on
the following categories:
• Product views: this includes all views from members of the audience that
searched in detail for a particular product.
• Product purchases: this includes all types of products that were purchased
by the audiences.
• Similar product views: this includes all views from the audience that
Amazon automatically considers similar based on the products they searched
for.
• Product searches: this includes all the searches made by the audience
based on keywords similar to the selected products.
These audience characteristics can be identified and combined to pinpoint exact
customers that are most likely to make a purchase.
Remarketing through Demand Side Platform Amazon
For a successful remarketing strategy, Amazon highly recommends an “always-on”
strategy, for advertisers that are intent on remarketing, this means, continuous
engagement of those who have shown interest in products advertised.
It is recommended that advertisers adopt pixel-based remarketing for members of
the audience who visit their website directly, product-focused aimed at the audience
who viewed your displayed ads, brand-halo for members of your audience who have
searched and interacted with similar products to yours.
In Conclusion
Amazon demand side platform or Amazon DSP is an excellent way to boost your
brand, it is convenient and provides advertisers with relevant data to engage the
audience, thereby creating appropriate ads to capture audience attention.
Amazon DSP is also an excellent tool for retargeting and remarketing, thereby
keeping a vast network of audiences engaged and increasing publishers’ profitability.
You might also read:
1. https://adstargets.com/blog/guide-to-understanding-pay-per-click-advertising/
2. https://adstargets.com/blog/guide-to-understanding-cost-per-click-advertising/
3. https://adstargets.com/blog/how-to-become-an-amazon-affiliate/
4. https://adstargets.com/blog/how-to-become-an-amazon-affiliate/