The document explains various ad formats available on the Google Display Network, including responsive ads, image ads, dynamic ads, lightbox ads, Gmail ads, and video formats like TrueView in-stream and discovery ads. Each format has specific features, bidding models, and methods of engaging the audience. It emphasizes the diverse ways to display ads and how advertisers can tailor their approaches based on audience interactions and chosen advertising strategies.

1. Ad-Formats Explained

3. There's more than one way to display.
The Google Display Network (GDN) plays host to
huge variety of Ad Formats!

4. Responsive Ads
➔ Responsive ads automatically adjust their size,
appearance, and format to fit just about any available
ad space.

5. Image Ads
➔ With images or rich media,these ads let you include customized layouts,
interactive elements, animations,and more.
➔ CPC and CPM bidding models are followed.

6. Dynamic Ads
➔ Dynamic Display Ads let you create ads that are tailored to your
target audience.
➔ This happens dynamically as your Ads are shown to a specific user
on a specific website.
➔ Charged on Cost per click basis.

7. Lightbox Ads
➔ When people engage with Lightbox
ads by clicking, tapping, or hovering,
the ads respond.
➔ They may expand to fill the screen,display videos, or allow people to
tap through a set of images.
➔ Charged on vCPM and CPE bidding Strategies.

8. Gmail Adss
➔ Gmail ads are expandable ads at the top of
people’s tabs in Gmail.
➔ With a click, these interactive ads expand
into a email-sized ads that can include videos
and images
➔ You are charged once for the click that expands your ad,

9. TrueView in-stream ads:
➔ This Ad-format plays our video before,during or after other videos.
➔ The viewer has an option to skip the ad after 5 seconds,
➔ It can appear on YouTube watch pages and on partner sites and
apps in the Display Network.
TrueView video Discovery:
➔ This format can promote a video in places of discovery, including
next to related YouTube videos, as part of a YouTube search result,
or on the YouTube mobile homepage.
➔ Trueview ad format is only charged when someone chooses to
watch your ad.

10. True-View In-Stream
True-View Discovery

11. ➔ These are a short video ad format designed to allow you reach more
customers and increase awareness about your brand.
➔ Bumper ads use CPM (cost-per-thousand impression) bidding. Your
pay each time your ad is shown 1,000 times
Bumper Ads: