Retargeting Ads

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Retargeting ads - Google Ads : An Presentation explaining the Retargeting advertising over Google Adwords.

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Retargeting Ads

  1. 1. RETARGETING ADS
  2. 2. RETARGETING AD
  3. 3. Intro: Google Advertising ( SEM)
  4. 4. Intro: How SEM work?Setup the Adwords Account ( Google Advertising Network)Choose the target audience, Network, Location, etc.Create Ad Campaigns, Ad copies, and choose keywords fordisplaying each AD. Ads can be Text or Image.Adwords works on CPC Model ( Cost Per Click). You will becharged for every click you receive for your AD.
  5. 5. Intro: Types of Ads
  6. 6. Retargeting Ads:
  7. 7. Examples: Retargeting Ads ( Simple )
  8. 8. Website Visited:
  9. 9. Interest Based RetargetingInterested Products Creating Dynamic Ads for individual users based on theviewed Products.Saving the cookies of visited productsCreate Dynamic Ads frombrowser cookies
  10. 10. Examples: Retargeting Ads ( Products )
  11. 11. Website Visited:
  12. 12. Retargeting Ads ( Products )
  13. 13. Why should we use Retargeting?
  14. 14. • Creating Various audience list• Adding cap for Impressions• Scheduling Time for Ads• Days to begin Retargeting• Days of ExpiryAdvanced Options
  15. 15. • Online Retail Stores• Travel / Booking websites• Portals• Software websites• Emerging BrandsWho can make use?
  16. 16. INFANTRAAJ

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