This document provides instructions for linking a Google AdWords account with Google Analytics to analyze customer activity from ad clicks. Linking the accounts allows advertising data from AdWords to be imported into Analytics reports and vice versa. It also enables importing Analytics goals and transactions into AdWords reports. The steps involve signing into AdWords, selecting "Linked Accounts", choosing the Google Analytics property, and selecting options to import site metrics and make click data available between the platforms.

1. LINKING
GOOGLE
ADWORDS &
ANALYTICS
PRESENTED BY :
TANUJA T. TALEKAR

2. Linking a Google Analytics property to your AdWords account can help you analyse customer activity on
your website after an ad click or impression.
This information can shed light on how much of your website traffic or business comes from
AdWords, and help you improve your ads and website.
Linking accounts allows you to import Google Analytics goals and transactions, see Google Analytics
data in your AdWords reports, and import Analytics remarketing audiences.
You’ll also see AdWords data in your Analytics reports.
Why link google adwords and google analytics?

3. Lets see how to
link adwords and
analytics

4. 1. Sign in to your AdWords account.
2. Click the gear menu
3. Then select Linked accounts.
4. Click on google analytics on next screen

5. Click Set up link next to the property you want to link to AdWords. Choose a property for the
business you advertise with AdWords. (You'll be able to link more than one.) If you've already
linked a property, you'll see "Edit" instead of "Set up link."

6. Now you'll see one of the two screens described below:If the property you chose only has one view, you'll see the name of
that view. Select Import site metrics to be able to see Google Analytics data in AdWords reports. (To add this data to your
reports, you’ll also need to follow the instructions to add Google Analytics columns to your AdWords reports)
If the property has multiple views, you'll see a list of the views from this property that you can link. There are two settings:
Link: Link as many views as you'd like. This will make AdWords click and cost data available in Analytics, and Analytics
goals and transactions available for import into AdWords.
Import site metrics: (Recommended) Choose one view from which to import site engagement metrics. While this is
optional, we recommend choosing one view that will be used to show site engagement metrics in the Google Analytics
reporting columnsof your account.
click
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7. You can see that the property Food Recipes has been linked in adwords.
You can repeat this process for any additional properties
you want to link.

8. Log into your google analytics account to check the linked adwords account for that property
Select the property->Click on adwords linking->You will see the linked group name

9. THANK
YOU
PRESENTED BY :
TANUJA T. TALEKAR