This is the presentation that I gave at Product Camp 2012

1. ProductCamp
2012
JULY 28 TH
TED ROGERS SCHOOL OF
MANAGEMENT, RYERSON UNIVERSITY
www.productcamptoronto.wordpress.com

2. ProductCamp
2012
MAKING SENSE OF SOCIAL
MEDIA CHANNELS
www.productcamptoronto.wordpress.com

3. The Topic/Problem Statement
 I have no knowledge of product design but I need
a product that organizes the goat rodeo that is my
current state of communications
(tumblr, twitter, email, readers, Linked
In, FB, podcasts, blogs) It’s all too much!

4. Social Networks Explained

5. Main Streams
 Facebook
 Individuals, Non-Profits and Companies
 Typically used for Business to Consumer, but can also be used
for Business to Business
 To add a friend, need both parties to accept
 Anyone can “Like” a page or group as well as subscribe to
updates from individuals

6. Main Streams (Con’t)
 Twitter
 Individuals, Non-Profits and Companies
 Used equally between B2C, B2B and C2C
 Limited to 140 characters. Often referred to as Microblogging
 No need to accept relationship (unless marked private). Just
because someone follows you, doesn’t mean you have to follow
you back
 Uses hashtags for search and emphasis (i.e. #fail)

7. Main Streams (Con’t)
 LinkedIn
 Used for professional connections by Individuals, Non-Profits
and Companies
 Must accept relationship
 Mostly free but has some paid sections
 YouTube
 Individuals, Non-Profits and Companies
 Used equally between B2C, B2B and C2C
 Used to demonstrate things not easily shown in
documentation
 Can create channels or collection of videos

8. Channels
•Friends Network
Facebook
•Can be fed manually
or automatically
You Tube •Can be it’s own •Individuals or Pages
or Photo channel or placed into
Gallery posts
•Anyone connects with
anyone
Twitter •Can be fed manually
or automatically
•No hierarchy
•Professional Network
•Can be fed manually
LinkedIn
or automatically
•Individuals or groups
•Emailing list can be
updated from master
Mailchimp
Posting Direction Flow •Self-manages
bouncebacks, unsubsc
ribes, etc.

9. Managing Channels
 With the exception of posting at the time of
publication, I don’t send one message to multiple
channels using the same tool.
 I customize the same message to suit the channel.

10. Some Tool Suggestions
 WordPress
 On a WordPress.com site, you can publish to multiple
networks (Facebook, Twitter and LinkedIn) at once and
schedule it.
 TweetDeck
 Can show multiple channels, such as Facebook, Twitter and
LinkedIn, from a single dashboard
 Hootsuite
 Similar to TweetDeck, but has a web interface and
analytics, including for their URL shortener

11. Mobile Tool Solutions
 WordPress
 I don’t use this to publish, but might use it to type into and
finish it on my desktop/tablet later
 Also available on iPad
 UberSocial
 I use this on my Blackberry because of some of the features it
offers over the Twitter App, including posting to FB (which I
do rarely at the same time as Twitter)

12. Thank You!
Shanta R. Nathwani
Twitter: @TantienHime
Email: shanta@shanta.ca
Profile: LinkedIn.com/in/nathwani