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How to Organize Your Content Through Navigation and Wayfinding

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Posts vs. Pages & Categories vs. Tags. There is so much confusion about what types of things should be put on a page and what should be in a post. Static vs. Dynamic content is the best way to tackle this. When creating a website, you can edit a menu to include not only pages, but also categories that can create a more complete experience.

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How to Organize Your Content Through Navigation and Wayfinding

  1. 1. How to Organize Your Content Through Navigation and Wayfinding By Shanta R. Nathwani Content Control Summit May 2, 2020 at 2 PM https://namara.com 1
  2. 2. Agenda https://namara.com 2 INTRODUCTION PAGES & POSTS CATEGORIES & TAGS NAVIGATION & WAYFINDING Q & A’S
  3. 3. Guidelines https://namara.com 3 You will not finish everything today. This is an ongoing process and takes time. If you’re not sure, ask around. We all visit websites. You’ll probably find You won’t need your computer until Step 5. This method is flexible. The steps are not. Trust in the process. There is light at the
  4. 4. Shanta R. Nathwani • President & CEO, Namara Technologies Inc. • Former Professor of Web Development and Design at Sheridan College • Given more than 40 WordCamp talks, mostly beginner and Content Strategy https://namara.com 4 Twitter: @ShantaDotCa Web: https://shanta.ca
  5. 5. https://tantienhime.co m Go to this website to see my demo in Steps 5 and 6 https://namara.com 5
  6. 6. Main Idea Posts vs. Pages & Categories vs. Tags. There is so much confusion about what types of things should be put on a page and what should be in a post. Static vs. Dynamic content is the best way to tackle this. When creating a website, you can edit a menu to include not only pages, but also categories that can create a more complete experience. https://namara.com 6
  7. 7. What is Wayfinding? The basic process of wayfinding involves four stages: https://namara.com 7 Orientation is the attempt to determine one's location, in relation to objects that may be nearby and the desired destination. Route decision is the selection of a course of direction to the destination. Route monitoring is checking to make sure that the selected route is heading towards the destination. Destination recognition is when the destination is recognized.[1]
  8. 8. Question… • How many of you, when you visit a website for the first time, click on a link called “Blog”? • Comment in the chat if you do or not… https://namara.com 8
  9. 9. 1. Write down all the things It will look like a mess, but that’s okay https://namara.com 9
  10. 10. Post-It Notes • Used to put down all the pieces of information that you want to put on your website • Later, you will want to colour code them into categories and pages https://namara.com 10
  11. 11. 3-5-7 Principle https://namara.com 11 3 CLICKS TO WHERE YOU NEED TO BE FEW (VERY FEW) EXCEPTIONS NO MORE THAN 5-7 ITEMS IN A LIST. THIS INCLUDES MENUS AND LISTS
  12. 12. Pages vs. Posts Pages • Static information for the most part • “About Us” is a great example • Does not use Categories • Can have sub-pages Posts • Dynamic information • Time sensitive • Uses Categories & Tags • “Upcoming Events” or “Events Attended” are good examples https://namara.com 12
  13. 13. Categories vs. Tags Categories • Major classifications for information • “Events” is a great example • Can have sub-categories (much like pages) • Hierarchical Tags • Describes the content using keywords • WordPress recommends 5-7 per post • Non-Hierarchical https://namara.com 13
  14. 14. 2. Put content to either Categories or Pages Pages Categories https://namara.com 14 About Us Events Services Recipes Contact Products Portfolio
  15. 15. Pages Categories 3. Change the colour of one of the two Sets https://namara.com 15 About Us Events Services Recipes Contact Products Portfolio
  16. 16. 4. Structure the Menu using the post it notes https://namara.com 16
  17. 17. Things to keep in mind when organizing the menu https://namara.com 17 Keeping the 3-5-7 Rule, start to structure your menus according to the topic, not whether your content is a post or a page. Think about what’s important to your visitors. If you’re not sure, ask around! About Us is usually kept to the left, while Contact Us is usually on the right.
  18. 18. 5. Create your Categories on WordPress https://namara.com 18
  19. 19. 6. Create the menu on Your website https://namara.com 19
  20. 20. Resources • Information Architecture: Blueprints for the Web: http://www.amazon.com/Information-Architecture-Blueprints- Christina-Wodtke/dp/0735712506 • Don’t Make Me Think: http://www.amazon.com/Dont-Make- Think-Revisited-Usability/dp/0321965515 • Evil By Design: http://evilbydesign.info/book/ • WordPress.tv: https://wordpress.tv/2019/11/04/shanta-r- nathwani-how-to-organize-your-content-through-navigation- and-wayfinding/ https://namara.com 20
  21. 21. Questions? • Please feel free to send me a message! • https://shanta.ca/contact Free Offer! https://namara.com/content- control-summit-3-questions/ https://namara.com 21

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