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Productcamp toronto-2012 pdoinkstory

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Using story to create engagement: by looking across narrative and product lifecycle tools

Published in: Design, Technology, Education

Productcamp toronto-2012 pdoinkstory

  1. 1. ProductCamp 2012 JULY 28 T HTED ROGERS SCHOOL OF MANAGEMENT, RYERSON UNIVERSITY USING STORY TO BUILD AUDIENCE ENGAGEMENT: LAWRENCE HOURIHAN – PARTNER, PDOINK INTERACTIVE www.productcamptoronto.wordpress.com
  2. 2. So my kids would have me think …
  3. 3. But what about re-producing yourself …? From: http://www.clarisconsulting.net/blog/jumping-the-curve/
  4. 4. We are wired for story…
  5. 5. History of Narrative in 7 steps
  6. 6. Translating from life, to story, to producthttp://jordanmccollum.com/2009/09/act-story-structure/ http://mamikikeyu.wordpress.com/2011/04/06/product-life-cycle- marketing-mix/
  7. 7. Welcome to the age of content
  8. 8. Change is constant – growth is optional...
  9. 9. Engagement building: a results roadmap © pdoink interactive 2012. All rights reserved.
  10. 10. You need a good story to evolve!!  Change is constant – growth is optional!  We are in an important time for story – where we are coming together forming global stories, and these stories will follow a noticeable pattern.!  We are wired for story (pattern, meaning, inspiration, longing, enjoyment, learning) and as a result of– brands, companies, organizations, communities that can tell their story will continue to grow successfully.
  11. 11. Nature’s timeless principle…

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