An Introductionto Social Media By Shanta R. Nathwani
Introduction• Shanta R. Nathwani, IT & Social Media Consultant• Qualifications: o Certificate in Business Management, Ryerson University o Diploma in Network Administration, York College of Info. Tech. o Microsoft Certified Professional o Bachelor of Commerce in Info Tech Mgmt, Ryerson University• Background in Customer Service, Technical Support and Teaching• Clients include Real Estate, Software Development, Financial and Political Sectors
What Is Social Media?Social Media is defined as:• websites and applications used for social networking.1• Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts2• forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)3 1 Oxford Dictionary http://oxforddictionaries.com/definition/social+media 2 Dictionary.com http://dictionary.reference.com/browse/social+media?s=t 3 Webster’s Dictionary http://www.merriam-webster.com/dictionary/social%20media
Main Streams• Facebook o Individuals, Non-Profits and Companies o Typically used for Business to Consumer, but can also be used for Business to Business o To add a friend, need both parties to accept o Anyone can “Like” a page or group as well as subscribe to updates from individuals• Twitter o Individuals, Non-Profits and Companies o Used equally between B2C, B2B and C2C o Limited to 140 characters. Often referred to as Microblogging o No need to accept relationship (unless marked private). Just because someone follows you, doesn’t mean you have to follow you back o Uses hashtags for search and emphasis (i.e. #fail)
Main Streams (con’t)• YouTube o Individuals, Non-Profits and Companies o Used equally between B2C, B2B and C2C o Used to demonstrate things not easily shown in documentation o Can create channels or collection of videos• LinkedIn o Used for professional connections by Individuals, Non-Profits and Companies o Must accept relationship o Mostly free but has some paid sections
Channels •Friends Network •Can be fed manually Facebook or automatically You Tube •Can be it’s own •Individuals or Pages or Photo channel or placed into Gallery posts •Anyone connects with anyone Twitter •Can be fed manually or automatically •No hierarchy •Professional Network •Can be fed manually LinkedIn or automatically •Individuals or groups •Emailing list can be updated from master Mailchimp •Self-managesPosting Direction Flow bouncebacks, unsubsc ribes, etc.
Quiz Time! Question 1: This age group has 40% of them using Social Media actively today. a) 12-17 b) 18-34 c) 35-54 d) 55+Answer: Over 40% of those over the age of 55 inCanada are now actively using Social Media11 http://www.webfuel.ca/canada-social-media-statistics-2011/
Quiz Time!Question 2: Who uses Social Media more? Men orWomen?a) Menb) Womenc) EqualAnswer: 37% of online Canadian women say that theyvisit a Social Media site at least once a day, comparedto only 24% of online Canadian men. 11 http://www.webfuel.ca/canada-social-media-statistics-2011/
Quiz Time!Question 3: What is the fastest growing segment ofFacebook Users?a) Girls aged 12-17b) Men aged 18-24c) Men aged 35-44d) Women aged 55-64e) None of the aboveAnswer: The fastest growing segment on Facebook is55-65 Females. 11 http://www.youtube.com/watch?v=0eUeL3n7fDs
Case Study: VIA Rail• VIA Rail gave two bloggers (one English, one French) tickets on the train to ride across Canada• The hashtags generated 1,285,221 impressions, reaching 38,401 people during the course of 4 days• The ROI was calculated: o Traditional media value of 1.3M impressions: $10K- $20K o Traditional production value for print, radio & TV: $5K- $200K o Out of pocket cost to VIA using 2 bloggers: $2,500 Source: VIA Rail #SMWTOroi presentation 2012
Case Study: Gorilla Cheese• Local Food Truck Company started in July, 2011• Uses Facebook to notify customers of their locations• Engages regularly on Twitter• Won “Eat Streets” TV competition on the Food Network thanks to social media• “We wouldn’t be the success we are without social media.” – Sue Austin at Women’s Entrepreneurship February, 2012 http://www.thespec.com/living/food/article/669393--hamilton-s-gorilla-cheese-is-bound-for-tv-stardom
Case Study: Hamilton Meetup• We needed a new place to have our meetups• Jumped onto Twitter to ask about where we could have one using #HamOnt• Had a community member recommend Romano’s (@romanos1275).• After that we exchanged emails and let the conversation take off from there!
Take Away• The conversation is going to happen whether you are there or not. You won’t be able to control it, but rather than ignore it, why not manage it and be where your clients are? – paraphrased from Scott Stratten• It doesn’t have to be perfect, just genuine.• Social Media doesn’t replace face-to-face. It is just a new way to begin the relationship.• In addition, if I offered you a free tool to help market to potential clients, even thousands, how likely are you to use it? That’s what I thought.