The Malvern Red & Black Society: A WordPress Success Story


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The Malvern Red & Black Society: A WordPress Success Story

  1. 1. Wordpress CaseStudy: NPO’sThe Success Story of The Malvern Red & Black SocietyBy Shanta R. Nathwani
  2. 2. • Twitter Handle: @TantienHime• Blog: http://tantienhime.wordpress.comFind Me 2
  3. 3. Qualifications: • Diploma in Network Administration, York College of Info. Tech. • Bachelor of Commerce in Info Tech Mgmt, Ryerson University• Instructor, Sheridan College in Web Design• Independent IT and Social Media Consultant• Clients include NPO’s, Real Estate, Software Development, Financial and Political SectorsAbout Me 3
  4. 4. • Started in 2003 after the 100th Anniversary Reunion of Malvern Collegiate Institute• Thousands of attendees, but what to do with this wonderful resource?• So much work on the archives to prepare, but now what?Create the Alumni Association at arm’s length from the Toronto District School BoardThe Malvern Red & BlackSociety 4
  5. 5. • Have a website that is static and takes a programmer to update it• Newsletter produced twice a year that is 8 pages long. Sent out in paper and email format. PDF uploaded to the site. This is about the extent of the updates to the site.• Most of the committee are retirees. Who will take up the helm when we are missing the latest three decades or more don’t even know we exist or have little interest?• Need to engage the community more and have our committee contribute more to the site in smaller piecesProblem Definition 5
  6. 6. 1. Easy updates to the website by our committee with no coding2. Ability to have multiple contributors3. Photo Galleries4. Forums/Discussions5. Surveys6. Scalable: New Users, Content Areas for example7. CustomizableNeeds Assessment 6
  7. 7. • Highly customizable• Allows for multiple users and multiple domains (including sub-domains)• Built in SEO, Analytics and framework• Easy and cheap to use• Millions of resources (themes, plugins and forums)• Open Source• Update once and it populates across multiple platforms, i.e. SocialWhy WordPress? 7
  8. 8.• Hosted on the WordPress • Also known as “self- servers hosted”• Gives an address like: • Allows for customization of, almost everything, but can have your own including themes, plug-ins, domain ($) permissions, etc.• Very little customization • Space is only limited by the• Can be seen on the hosting provider WordPress home page • Ability to upload video and• No Plug-ins audio files “out of the box”.Com vs. .Org 8
  9. 9. Posts vs. Pages Posts Pages • Dynamic • Static • Tags • No Tags • Used Mostly for events • Used for Contact and and news About pagesAn Important Distinction 9
  10. 10. Categories vs. Tags Categories Tags • Helps to determine the • Describes the content structure of the website • Use about 5-7 per post • Can be used to create menus much like pages Another Important Distinction 10
  11. 11. Costs• $20 for the domain• $6.95 per month for hosting on BlueHost for one year• $120 Buddy Press Backup system (Personal expense)• Total for the organization: Approximately $100 /yrFree• Theme• PlatformBudget 11
  12. 12. Channels •Friends NetworkYou Tube •Can be fed manually or •Can be it’s own channel Facebookor Photo automatically or placed into posts Gallery •Individuals or Pages •Anyone connects with anyone Twitter •Can be fed manually or automatically •No hierarchy •Professional Network •Can be fed manually or LinkedIn automatically •Individuals or groups •Emailing list can be Posting Direction Flow updated from master Mailchimp •Self-manages bouncebacks, unsubscribes, etc. 12
  13. 13. • http://malverncollegiate.comThe Site! 13
  14. 14. These haven’t been implemented yet, but this will make thesite exactly where we want it:• Roles and Capabilities: Enable Contributors to upload files, such as images• Static block on the home page: Kind of a welcome message without it being a sticky post• Spacing between headers on the Category Pages and changing the title on those pages. Show the name of the category rather than “Category Archive”Wish List ofCustomizations 14
  15. 15. The site is 95% done. There are still a few things we want todo:• Galleries for numerous photos• for Social publishing• MailChimp to manage email mailing lists• Eventbrite for our 110th Reunion in 2013Future… 15
  16. 16. The EndQuestions? 16