Evaluation question 2: How effective is the combination of your product and ancillary texts? 

2. I believe the combination of our product and ancillary texts is significantly
effective due to the fact that there is a clear link between the music video,
magazine ad and the homepage. This is mainly because throughout the three
productions you will notice certain features, such as the images that have
been selected reinforcing the link and continuity between the product and
the ancillary texts.
Magazine Advert
Music Video
Homepage

3. The reason why we decided to create a magazine advert and a homepage along
with our music video is because we believe it is an effective way of promoting
and advertising our artist and his latest song. When comparing the product
with the ancillary texts we can see a clear link between all three productions
whether it is due to the costume, the narrative, the theme or even the genre of
the song. This in theory and in practise allows the audience to easily remember
this specific artist when compared to others as they will notice similarities
between the productions, as well as unique features that are, too some extent,
different to those produced for other artists.
It also fundamentally allows each of the texts to meet their purpose of selling
and promoting the artist’s image and the sales of the album. The magazine
advert is effectively advertising the album, the physical and digital option. The
music video is again a visual promotional tool for the album. All three have to
work together in order for the product to be effective.
Magazine
Advert
Music
Video Homepage

4. Final Magazine AdDraft Magazine Ad

5. Magazine Ad
When we created our magazine ad we used a software called Photoshop as it
is one of the best and most professional editing software’s that was available
which is even used by many mainstream production designers. The design of
the ad was inspired by the research we had conducted as we found many ads
that had impressed us to an extent where we too wanted a similar visual for
our magazine advert. One inspiration we took note of was in K Koke’s
magazine ad, there were texts behind the artist stating his songs. We then
took this idea but instead, we inserted Polaroid photos of the characters
from our music video. This is an effective way of showing continuity between
the product and the ancillary texts as the audience are able to see a clear link
between the magazine advert and the music video.

6. Final Magazine Ad
An element of continuity that we focused on was the camera shots. In our music
video, we used a lot of the shots of the artist lip synching directly to the camera. We
decided to continue this in the magazine advert and have the artist looking straight
towards the camera by taking a mid shot photo due to the belief that this would make
it seem as if he was looking directly at the audience/viewer. This would make the ad
more engaging as the viewer would take notice not only of the artist himself, but also
the photos surrounding him. This was reinforced from our research where we found
that magazine ads that usually displayed the artist would usually have them
positioned in the middle being the centre of attention.
The photos that we have selected were taken during the days that we had filmed for
our video in locations such as Greenwich Park, which therefore shows a continuity
and a link between the music video and the ancillary texts. Furthermore, the music
video itself has a light filter attached to it as we wanted to make everything feel in a
more surrealistic vibe, which is also reinforced in the magazine ad.
As you can see, the
magazine ad and the
scenes from the music
video are both shown in
a surrealistic form
which is created through
a ‘light filter’

7. Final Magazine Ad
As well as the link between the photos in the magazine ad and the scenes
from the music video, there is another form of synergy as we have also
decided to insert the website of our artist onto the advert. This is a clear link
between the two ancillary tasks. This can be seen at the bottom of the ad,
and we believe this would be an effective way of getting those members of
the public who are interested in our artist to go and visit his website and
thus, gain a better understanding of him as well as his music.
When the audience types in the web address of
the artist’s website, they will be sent to his
homepage where they will be able to see
information as well as his magazine ad.

8. In addition, from our research, we found out that producers would usually position the artist’s
name at two different locations, either at the top (As shown on Jay Z’s ad), or in the middle (as
shown on K Koke’s ad). Therefore, when we created our ad we decided to have the artist’s name
located in the middle as it looks far more effective and as it is directly in the middle, the
audience would be able to see the entire ad and would not just be focusing on the text if it was at
the top.
Real Media
Our product

9. Music VideoIn regards to the music video, throughout the product you will see many close up and mid shots
whether it is during the chorus of the song or during the scenes where the artist is lip synching.
We decided to use these sort of scenes regularly because from our research we learnt that a
song based on a narrative tends to include close ups and mid shots as it is a convention used for
narrating a story, especially as close up tends to give a message across to the audience whether
it be a meaning of a particular object or a deeper facial expression. This is reinforced with
Andrew Goodwin’s theory, which argues that most music videos consists of close ups of the
artist, which not only allows the audience members to be evoked by emotions but also sells the
artist’s image.
This is also linked with the magazine ad, as in the advert you can see that we have taken a mid
shot of the artist in order to display his body and facial expressions. We have also kept the
costume choice of the chequered shirt which appears in the video and used this in our magazine
ad for further continuity.
Video
Mag Ad

10. Homepage
Our homepage also shows how effectively we combined our product with
our ancillary texts. The information that was featured on the magazine ad
and the homepage showed a continuity between the texts as they were
linked towards each other, thus bringing attention and publicity towards the
product. The magazine ad also included a link of the website, and the website
had more information regarding the music video which again shows how
effectively we used our productions as a combination to increase awareness
of our music video.

11. These are tabs to direct the viewer onto
a different section of the website. The
tab ‘Music’ would list all his sings as
well as his latest song ‘I’m Looking
For Love’, which therefore would
show a continuity the music video
and the website.
This was one of the
conventions of a
homepage, where the
producer would
include the artist’s
social media websites
in order to increase
the artist’s publicity
regarding his music
and social life. This is
known as ‘Citizenship
Journalism’ and is also
a form of Synergy.
Here we included the
latest information
regarding the artist’s
tour dates and where
they would be held.
This shows a link
between the music of
the artist and this
website as,
theoretically, the
artist’s fans would
attend his concerns to
listen to him live.
This is a form of Image
Representation as we have
included an overall picture of
our artist. We decided to have
him dressed in a traditional
Asian attire to infer to the
audience the type of music he
mainly makes as it does have a
Hindi vibe to it. We have also
decided to include pictures
from his latest music video to
show a form of continuity
between the product and the
ancillary texts. By using
images, not only does it
promote the artist but also
makes the page more
interesting for the viewer as
they will be able to physically
see images instead of just
having to read texts which will
be less effective.
Here you can see the magazine ad
on the website which reinforces
the link between the ancillary
texts. This makes the overall
product more effective as the
audience will be able to remember
our artist more easily due to the
multiple texts relating back to the
music video.
Here are some platforms
where the audience are able
to listen and view his latest
song.

12. In addition, when we were filming, we decided
we would capture some still image's from the
scenes so we could then insert them into our
homepage for the artist as well as the
magazine. Therefore, this would create a
continuity between the product and the
ancillary texts. I think these scenes connect all
three texts together successfully.

13. Overall, I believe as a group we have effectively combined
our product with the ancillary texts in order to increase the
publicity of our artist. This is shown through the various
methods we have used such as adding the link of our
website onto the magazine advert, as well as adding still
images of our music video onto the magazine ad and the
homepage. Therefore, this shows a clear link between all
three products and ultimately shows how effectively we
have combined the product and the ancillary texts.