45. When engaging on social media, use it to make friends, so you can create evangelists.
Evangelists share your passion for the same cause, and if they feel that the work of your
nonprofit organization aligns with their values, they help spread the word to their
networks. The beauty with social media is that it provides you the opportunity to
reach out to people on a personal level. Don’t be afraid to reach out to influencers to
support your cause through social media.