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I like SM tools that measure results not influence combines social publishing,  customer engagement,  and social analytics monitor Twitter, Facebook, YouTube, bit.ly, Google Analytics, MySpace KPI’s.   Shows multiple channels into one interface.  email notifications I when comments are made Facebook page monitor your social media conversations on Twitter, Facebook, LinkedIn, forums and blogs   make the “social sale” by extracting valuable company information about a person or prospect prior to making a sale . Organize, manage and expand your Twitter community through smart Twitter lists Our dynamic lists help you find and focus on the right people within, and just outside, your Twitter community

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