Brands often struggle to match their own perception of themselves with that of their customers.
This deck introduces the concept of "Social Media Paradox" which pin points why brands often end up in a mess when it comes to social media and how some brands completely weave social media into the fabric of their own systems.
After reading this story, we request you to share your own learning with us and tell us whether your brand have been able to solve this paradox as yet?
Tweet to us #SocialMediaParadox
6. Alex grew up into an intelligent
boy, always getting top grades,
was good in sports – All in all
an ideal student.
7. Having followed a fixed set of rules all
his life, when Alex entered college he
found it a bit difficult to
make friends as he always considered
himself better than others
8. As time went by, Alex scaled new
heights but became
over-confident of his abilities
9. Also, he never cared for what
others have to say about him; He
assumed what he was doing was
right!!
10. Hence, Alex never bothered to
change himself and remained
what he was – Overconfident,
Successful and Awesome !
12. Years after, Alex went to his college
reunion party, where they played a
game where one has to name one
like and one dislike about everyone
in the room
13. Alex came back disheartened from
the party after he came to know
what his friends used to think of
him and even then they had the
same opinion…
27. Let’s have a look at two cases
where the “paradox” has been
solved and one where things are
still weak!
28. PARADOX SOLVED
Oreo has weaved social media into the fabric of their
business, it has blended so well into their system, which
has placed them in the first-mover category.
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29. PARADOX UNSOLVED
What they had thought
about themselves?
What customers thought
about them?
McDonalds turned out to be Alex here!
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