I am Ashfaq Sheikh, currently based in UAE, and would like to apply for the above position for your kind consideration. I have been a hotelier throughout my career spanning over 26 years since 1995. Worked my way up to the position of General Manager of 3 / 4 Star hotels in Sharjah, U.A.E. As you may understand from my CV, my last two positions were in the senior managerial level of two different properties. My last employment with Citymax Hotel at Sharjah was in the capacity of General Manager, reporting directly to the CEO of Landmark Group of Hotels. I have also been working closely with the individual group heads at the corporate office in liaison with the CEO and COO of the group for policy planning and implementation of the group policies within the individual hotels. Due to the Covid-19 pandemic which brought devastation to the entire hotel industry throughout the world, I had to end my association with the Landmark Group in June 2020. After taking a small break in India to spend time with my family there, I am now back in U.A.E. looking for a break to start my career again. As you may note from my detailed CV, I have an impeccable and proven record as a senior hotelier with many achievements to my credit. I have always accepted challenges and tough targets thrown at me with hard work, dedication and with a positive attitude, which has always yielded good results. Just to quote an example, in my last employment, I was given a challenge to run the Sharjah City Max Hotel which was making heavy losses and was on the verge of closure by the then CEO Mr. Russel Sharp. Within the span of a few months, leading from the front and guiding a highly motivated team collectively we turned the hotel into a profitable venture which earned a lot of praise and goodwill from the owners. Sir, If I am given an opportunity, I can assure you that I shall do my utmost to deliver the expected results both financially as well as qualitatively to elevate the standards of the property.

1. EDUCATION
MOHAMMED
ASHPAK SHEIKH
P.O. Box - 10534
Dubai, U.A.E.
+ 971 50 4992256
ashfaq.s@hotmail.com
PERSONAL DETAILS OBJECTIVE
To secure a challenging and responsible management
Date of Birth
Gender
Marital Status
Nationality
Languages
Visa Status
Driving License
: 10th January 1974
: Male
: Married
: Indian
: English, Hindi, Urdu,
Malayalam, Kannada,
Arabic and Russian
: Visit Visa
: UAE, KSA, INDIA
position with a quality-oriented hospitality organization
seeking an experienced, proven hotel professional with
effective entrepreneurial skills in pre-opening hotels,
operations, sales & marketing, staff management, budget
analysis, cost controls, and profit improvement, etc.,
PROFESSIONAL STRENGTHS
• Extremely creative, knowledgeable, and resourceful
Hotel
• Executive with the main emphasis on Sales &
Marketingand Hotel Operations.
• Proven track record of profitable operation in
distressed markets.
• Increasing revenues with successful Sales & Marketing
strategies.
EDUCATION
Bachelor in Business Administration
Albedo School of Business Management
Kerala, India.
P G Diploma in Business Administration
Specialization in Hotel Management,
National Institute of Management
Karnataka, India.
Diploma in Business Administration
Specialization in Hospitality Management
National Institute of Management
Karnataka, India.
COMPUTER LITERACY
Familiar with Opera PMS system
Prologic PMS system
Hostnet PMS system, etc.
Also possess excellent working knowledge
in Microsoft Word, Excel, Power Point etc.
ACCOMPLISHMENTS
• Won Tourism Leaders Award “Best Budget Hotel in
UAE 2014”
• Won World Travel Award “Middle East’s Leading
Budget Hotel Brand 2013 / 2014”
• Won the prestigious “Best 4 star hotel award” amongst
all 4 star properties in Sharjah awarded by the Sharjah
Tourism & Development Authority in 2011.
• Received Appreciation Certificate from Sharjah
Tourism for “World Happiness Day” celebration
activities conducted in the hotel.
• Beat budgeted revenues and GOP forecasts
conservative years 2010 till 2013.
• Achieved market-leading REVPAR in 2012 among the
competitors.
• Successfully established an Ayurveda Spa in the hotel.
• Successfully obtained the HACCP certification for the
hotel.
•Reached No 1 position in TripAdvisor among Sharjah
hotels lodging.

2. • Recognized Certificate of Excellence Service 2016 from www.tripadvisor.com
• Achieved from 6.7 to 7.2 guest review score in www.booking.com
• Received 100% Score from Mystery Shoppers audit 2015-16-17.
• Implemented Go-Beyond Practice in the property Citymax Hotel Sharjah.
• Received a certificate of completion for “Leadership Development Pathway 2016 Program” from
Landmark Hospitality (Self Mystery I Social Styles I Presentation Skills I Situational Leadership I
Paths to Persuasion I Business Acumen)
• Completed LEAD Training Program July 2017 to May 2018 – IIMA Indian Institute of Management
Ahmedabad – Developing Business Leadership for Landmark Hospitality.
• Constantly achieved budgeted Revenue / ADR / REVPAR / GOP / NOP YTD 97% Occupancy for
consecutive of the year 2013 till 2018 achieving of 40% GOP.
• Establish the permanent business 20% from the overall occupancy to sustain the YTD Occupancy and
REV PAR.
• Implemented 20% Corporate FIT Business from the Local and international markets.
• Improved the guest satisfaction score by 1.2 % and service satisfaction score by 3%.
PROFESSIONAL EXPERIENCE
General Manager: August 2021 till February 2022.
Tulip Inn – Sharjah, General Manager
Responsible for the entire hotel operation. Took over the property in very bad shape and completely
revamped and upgraded the hotel with very limited resources available at hand. Re-energized the business
to a level of profitable business, prior to my joining. Re-motivated the staff and trained themto perform
better to serve the customers which paid rich dividends by getting very -positive ratings
and good comments from the guests. Rejuvenated the F & B business by changing the menus, by
maintaining regular buffets, improving the food quality, and providing quality service. Occupancy was
increased by almost 35% and ADR was increased by AED 40% per room. Hotel revenue increased by
almost 45% which had a direct impact on the profitability of the hotel by good margins.
General Manager: Sept 2013 till May 2020
Citymax Hotel Sharjah (Landmark Group of Hospitality) - September 2013 joined as Hotel
Manager July 2014 promoted as Deputy General Manager and July 2015 till date as “ General
Manager”.
• 239 Rooms Hotel with 3 food & beverage outlets and 5 Conference Banquet Halls.
• Responsible for leading and managing the Hotel.
• Reporting directly to the COO at the Corporate Head Office
• The Hotel has a year-round occupancy of 97%+ with healthy ADR.
• We successfully changed our market mix due to the Russian crisis to other segments.
• Restructured the senior Management team resulting in a more flat organizational structure.
• Responsible for implementing several CAPEX projects and financial statements.
• Responsible for promoting and channeling business for corporate & incentive group segments.
• Preparing weekly and monthly forecasts for the property for review by the COO.
• Responsible for undertaking periodic market surveys in the local market in order to compare the
marketing strategies of our hotel.
• Responsible for preparing all relevant management reports and analyses related to Revenues,
RoomNights, Occupancy Percentage, Average Room rates, etc., for review by the corporate office.
• Responsible for the presentation of all relevant figures, statistics, and justifications for any
variances inforecasts vs actual.
• Responsible for preparing necessary requirements for annual room budgets and expenses related
to the corporate and group segments.
• Initiated several service programs which improved the service level, the guest satisfaction score, the
general cleanliness, the communication among the concerned departments, and increased the
number of repeated guests.

3. Lords Hotel Sharjah – Dubai (Lavender Hotels) (4* Boutique Hotel)
Resident Manager: Oct 2007 till July 2013
• Joined the hotel from the inception at the pre-opening stage and worked through the pre-opening
period until this date.
• Work directly with the Group General Manager to manage all activities of the property including
Sales & Marketing.
• Coordinate, direct, and manage the hotel sales & marketing, and operations to achieve maximum
profitability, ensure guest satisfaction, protect the financial aspects of the business and property
upkeep, etc.
• Direct and manage property operations to assure optimum performance and continual
improvement in the five Key Result Areas (guest service, employees, sales/marketing, property
appearance, and profit/financial control).
• Consistently deliver results that contribute to the mission and overall success of the hotel by
accomplishing performance objectives focused on business revenues, guest and associate
satisfaction and effectiveness and efficiencies.
• Oversee the guest service function to ensure corrective and timely action is taken to resolve guest
complaints and ensure that superior guest service is always delivered.
• Sell hotel guest rooms, catering services, and banquet facilities through direct client contact to
maximize total rooms revenues, f & b revenue, and profits.
• Establish a client base of organizations, associations, social, and corporate businesses through
directoutside and inside sales efforts for the purpose of securing business for the hotel to ensure
that predetermined sales expectations are met and exceeded.
• Develop and maintain relationships with key clients in order to produce group business
• Negotiate guest room rates, meeting room rental, function space, and hotel services within
approved booking guidelines.
• Confirm in writing to the client all requirements via sales contract.
• Conduct tours of the hotel facilities; entertain qualified potential clients in accordance with company
and property policies and procedures.
• Attend and represent the Hotel at various trade shows such as ATM, Hotel Show, MITT Moscow, etc.
• Respond quickly to guest requests in a friendly manner.
• Work with local Tour Operators and Travel Agents to increase the Tourist Business from Europe and
CIS countries to increase the business from these segments to the hotel.
• Created and regularly updated the hotel website to appeal to international and local clientele to
gain hotel awareness.
• Successfully shifted the business from competitors to increase the market share.
• Prepared the contracts for the Travel Agents and Tour Operators.
• Prepared the Annual Revenue Budgets for Rooms & F & B in coordination with the Head Office.
Hawthorn Hotel Deira Dubai - (Managed by Hyatt Gold Passport, USA)
Front Office Manager: 01st May 2005 till Sept 2007
• Managed the Front Office & Reservation team to ensure that our guests received exceptional service
and want them to return.
• Ensured all guest requests were dealt with efficiently.
• Performed day to day running of Reception, ensuring check-in and check-outs ran smoothly and to all
Excellence Hotels standards.
• Ensured all billing procedures were always followed correctly and accurately.
• Ensured all reservations were taken correctly to the hotel and Hawthorn Hotel standards and
inputtedaccurately.
• Maximized sales by ensuring the whole team was aware of "Rate of the Day", and associated
salestargets.
• Oversaw hotel sales operations.
• Negotiate and win new business.
• Work towards sales targets.

4. Al Bustan Group of Hotels (Al Bustan Hotel / Summer Land Motel)
Asst. Front Office Manager: November 1996 till March 2005
• Prepared all necessary forecasts; worked closely with Reservations, Front Office, and Sales to
maximizeoccupancy, average rate, and revenue. Kept all departments notified of any fluctuations in
business levels, special guests groups, etc.
• Established and maintained close working relationships with all departments of the hotel to ensure
maximum cooperation, productivity, morale, and guest service.
• Developed relationships with clients, return guests, and group contacts to provide maximum
personalized guest service.
• Completed work orders for maintenance repairs and submit to Engineering.
• Contacted Engineering directly for urgent repairs.
• Documented pertinent information in the department logbook/daily checklist.
• Reviewed the arrival report for accuracy and completeness.
• Ensured that all VIPs were pre-registered according to standards.
• Monitored VIP arrivals.
• Worked closely with housekeeping to ensure the accurate status of each room, the readiness of
rooms forcheck-in and to report guest concerns.
• Printed special requests report and block according to specifications.
• Responsible for ensuring the Night Auditor/Porter shifts were always covered.
SUMMARY OF OTHER PERSONAL ATTRIBUTES
• Over 26 years of experience in the hospitality industry in Rooms Division, Sales & Marketing,and
Overall Operations.
• Exceptional ability to communicate, both verbally and written, effectively with guests,
vendors, and co-workers.
• Strong ability to read, write and speak English, Arabic languages fluently & speak
Russian language.
• Remarkable ability to identify and resolve problems in a timely manner develop alternative
solutions and use reason even when dealing with emotional topics.
• Great ability to manage difficult or emotional customer situations, respond promptly to
customer needs and respond to requests for service and assistance.
• Proven ability to build positive team spirit.
• Profound ability to delegate work assignments; provide recognition for results.
• Strong ability to look for ways to improve and promote quality; demonstrate accuracy and
thoroughness.
• Ability to prioritize and plan work activities.
HOBBIES
• Gym
• Travel
• Music
• Sports
REFERENCES
References will be provided upon request.