1. ELHAM SELIM PAGE 1 of 4 UPDATED NOV 2016
PERSONAL DATA
Full Name
Date of Birth
Address
Phone
E-mail
Marital Status
Elham Abdel Alim Ibrahim Selim
January 10th, 1969
Current Residency: Hurghada, Moubarak 2
Building 48 – Appt. 42
Cairo: 103, El Eebaq St., Roxi - Heliopolis
+2 0122 326 84 18 / +2 065 344 8225
+2 02 2240 70 60
Elhamselim4@gmail.com
Married – No Children
EXPERIENCES & CARRIER HISTORY
May 2014
February 2016
Director of Sales & Marketing
Harmony Makadi Bay Hotel & Resort
552 Rooms / Makadi Bay
Hurghada, Red Sea
December 2012
Oct 2013
Director of Sales & Marketing
La Residence Des Cascades
Golf, Spa & Thalasso Resort
250 Deluxe rooms & suites
Soma Bay
August 2009
November 2012
Director of Sales & Marketing
Sonesta International Hotel Corporation
Sonesta Pharaoh Beach Resort *****
360 rooms / Hurghada, Red Sea
January 2008
July 2009
Assistant Regional Director of Sales & Marketing
Sol Meliá Hotels & Resorts – Egypt
- Meliá Sinai Hotel***** (197 rooms)
- Sol Sharm Hotel**** (214 rooms)
- Sol Cyrene Hotel**** (207 room)
- Sol Verginia Hotel**** (156 rooms)
- Meliá Sharm***** (438 rooms) opening Nov. 2009
August 2007
December 2007
Director of Sales & Marketing
Sol Meliá Hotels & Resorts – Egypt
Meliá Pharaoh Hotel***** (360 rooms / Hurghada, Red Sea)
September 2005
July 2007
Assistant Director of Sales & Marketing
Sol Meliá Hotels & Resorts – Egypt
Meliá Pharaoh Hotel***** (360 rooms / Hurghada, Red Sea)
N.B.: Completely in charge of the Sales and Marketing
Department as of January 2006
September 2004
September 2005
Senior Sales Manager
Sol Meliá Hotels & Resorts – Egypt
Meliá Pharaoh Hotel***** (360 rooms)

2. ELHAM SELIM PAGE 2 of 4 UPDATED NOV 2016
August 2003
September 2004
Sales Manager
Sol Meliá Hotels & Resorts – Egypt
Meliá Pharaoh Hotel (HRG) & Sol Sharm Hotel (SSH)
November 2000
August 2003
Contracting Manager
In charge of Administration Department
Scandia Egyptian Travel Group
Travel Agent – Scandinavian Market
December 1998
November 2000
Personal Assistant
To the Director of Operations – Egypt
Hostmark Hotels & Resorts Management
January 1997
December 1998
Office Manager
Regional Sales & Marketing Office
Swiss Inn Hotels International
January 1991
April 1995
Front Office Supervisor
Cairo Sheraton Hotel Casino & Tower
In Charge of Reservation Department
August 1988
January 1991
Front Office Agent
Cairo Sheraton Hotel Casino & Tower
PROFESSION SKILLS & BASIC RESPONSIBILITIES
- Produces the annual Business Plan in conjunction with General Manager and other Hotel
Management.
- Produces, implements and monitors action plans to ensure Business Plan objectives are achieved.
- Develops the annual Marketing Plan as per corporate guidelines including marketing activities and
corresponding budgets aiming to achieve the hotel’s business plan.
- Analyses current and potential markets/trends, co-ordinates all activities to maintain and increase
revenue through added business volume and increased rates.
- Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies,
commercial accounts, private clubs & professional associations within national & international
markets.
- Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers,
through personal sales calls, telephone contacts and written communications.
- Creates and implements special programs to achieve greater productivity through:
 Increasing average rate
 Increasing occupancy
 Increasing business volume during difficult periods
 Increasing local food and beverage banqueting sales
- Monitors new accounts and monthly productivities and report back.
- Ensures the hotel is represented as an active member of the local community through association
membership and social media different channels.
- Directs all sales activities for Sales team members to ensure they meet the goals of the Revenue Plan.
- Conducts weekly reviews of sales team activities to ensure targets and sales objectives are being met.
- Meets with guests from major producers/organizers of big events staying in the hotel to ensure guest
satisfaction.
- Review the daily business levels, anticipate critical situations and plan effective solutions in
conjunction with the department heads, to best expedite these situations.
- Produces monthly Sales Report and forecasts.
- Organizes and attends major sales/PR related functions within the hotel.
- Establishes and continuously updates mailing lists.
- Attend yearly planned international Trade Shows, Travel Fair and conducts Sales Blitzes, every year in
the local market.
- To demonstrate the “12-Service Excellence Basics” and ensures the whole of the Sales & Marketing
department continually follows the same.
- Keeps updated with new products in the market.

3. ELHAM SELIM PAGE 3 of 4 UPDATED NOV 2016
TRAVELING EXPERIENCE
- Attended Trade Shows:
 MITT – Moscow:
2004 / 2005 / 2006 / 2007 / 2008 / 2009 / 2010 / 2011 / 2012 / 2013 / 2014 / 2015
 Leisure – Moscow:
2003/ 2004/ 2005/ 2006/ 2007 / 2008 / 2009/ 2010 / 2011 / 2012 / 2013 / 2014 / 2015
 WTM – London:
2006 / 2007 / 2009 / 2010 / 2011 / 2012 / 2013 / 2014 / 2015
 Utrecht Vacation – Amsterdam:
2006 / 2007
 Fitur – Madrid:
2005 / 2006 / 2007 / 2008
 BIT – Milan:
2006 / 2007 / 2008 / 2010
 ITB – Berlin:
2007 / 2008 / 2010 / 2011 / 2012 / 2013 / 2014 / 2015
 Matka Travel Fair – Helsinki:
2010
 TT – Warsaw – Poland:
2014
- Conducted Sales Trips:
 2015: Der Touristik Brochure Presentation & Exhibition – Hamburg
 2014: Sun & Fun Road Show Brochure Presentation – Poland
 Tunis 2007 (regional S&M training)
 Madrid 2007 (training at the head office in Spain on reporting system)
TRAINING & PRIVATE COURSES
1988 English Language Course
Sadat Academy – Maadi
1996 Ticketing Course – Basic / Advanced / Automated
Egypt Air
1997 Ticketing Training Course – Practical
6 Months – Misr Travel
1997 Fidelio (Hotel Management System) Front office & back office package
1999 Full training in hotel’s accounting department “American Accounting System”
(credit, income auditor, accounts payable and general cashier) – Howard Johnson
Resort managed by Hostmark Hotels & Resorts.
2001 Marketing Techniques.
2003 Guest relation training.
2003 Handling Complaints Workshop.
Motivating Staff / Train the trainer.
Pro- Active leadership skills.
2004 Quality control and guest satisfaction complete training
program (Sol Meliá International Program, implemented in
370 properties worldwide).

4. ELHAM SELIM PAGE 4 of 4 UPDATED NOV 2016
EDUCATIONAL BACKGROUND
1988 Diploma of Tourism & Hotels Management
Helwan University
Institute of Tourism and Hotels
(Degree of Graduation: Very Good)
1985 Maadi Secondary Language School
TECHNICAL SKILLS
- Computer skills
 WinWord (English & Arabic)
 Excel
 Power point
 Adob photo shop
 Surveys and Internet researches
- Fidelio (Property Management Systems)
- Communication skills
PERSONAL SKILLS
- Strong leadership, team building & motivational skills developed through working on many projects
based tasks.
- Ability to perform under stressful conditions.
- Ability to perform in ambiguous situations
- Ability to modify personal behavior to reach a goal.
- Ability to adapt at finding ways of overcoming weaknesses.
- Ability to work well in cooperation with others.
- Ability to create & apply different strategies to promote my product whenever needed among other
competitors.
- Ability to be versatile, flexible, manage criticism, and manage conflicts effectively.
- Participating in training opportunities.
- Ability to maintain a professional appearance at all times.
- Self motivated, and always like new challenges as they always help explore myself & know more
about my personal capabilities.
CONFIDENTIAL REFERENCES
Mr. Sherief Abu El Magd – Director of Operations Egypt & Middle East
Sol Meliá Hotels & Resorts
Mobile: +2 0100 300 3343
Mr. Felix Madera – Executive Vice President
Sonesta Collection Egypt & Middle East
Tel.: +1 0786 395 1056
Mr. Ihab Wahdan – General Manager
TEZ Tour – Egypt
Mobile: +2 01111 005 9555
Mr. Ali Okda – CEO
Meeting Point Egypt
Mobile: +2 0100 000 5664
Mr. Khaled Taha – General Manager
Sonesta Pharaoh Beach Resort
Mobile: +2 0122 214 6794
Mr. Abdel Halim – General Manager
OTI Holding – Odeon Tours Egypt
Mobile: +2 0 111 111 1682