919 and Ward Burton- Driving Your Business in 2010

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919 and Ward Burton\'s Marketing and Sponsorship Experience and Capabilities

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919 and Ward Burton- Driving Your Business in 2010

  1. 1. The Winning 2010 Partnership Program<br />
  2. 2. MARKETING OPPORTUNITIES:<br />The Winning 2010 Partnership Program<br />Who is Ward Burton?<br />5x NASCAR winner<br />2002 Daytona 500 Champion<br />Fan Favorite<br />Ward Burton Wildlife Foundation<br />Born and Bred Virginian<br />Statesman/Patriot<br />Conservationist / Environmentalist<br />
  3. 3. MARKETING OPPORTUNITIES:<br />The Winning 2010 Partnership Program<br />Why Ward Burton?<br />Brand validation<br />Real deal/no spin<br />Energize dealers and customers<br />Trusted name in conservation<br />Part of “Going Green” movement<br />Trusted name in motorsports<br />Cost Effective Alternative to NASCAR Sponsorship<br />
  4. 4. MARKETING OPPORTUNITIES:<br />The Winning 2010 Partnership Program<br />Ward Burton Corporate Spokesman Program Options:<br />Corporate/Consumer Sweepstakes<br />Promotional / Incentive programs<br />VIP Events<br />B2B Sales<br />Trade shows/National sales meetings<br />Public relations<br />Non-profit Tie In<br />
  5. 5. MARKETING OPPORTUNITIES:<br />The Winning 2010 Partnership Program<br />919 Marketing and Ward Burton Enterprises:<br />Proven NASCAR Tag Team<br />25+ years experience<br />Know how to activate sports personalities and<br />sponsorships into measurable results<br />Planned and executed recent State partnership<br />Established track record of ROI success with brand management and athlete endorsements<br />Developed and activated Unilever’s Hungry Drivers and Ultimate Chargers campaigns<br />
  6. 6. MARKETING OPPORTUNITIES:<br />The Winning 2010 Partnership Program<br />919/WBE Driver/Personality Experience:<br />Scott Riggs<br />Tracy Hines<br />Ward Burton<br />Kasey Kahne<br />Benny Parsons<br />Elliot Sadler<br />Jason Keller<br />
  7. 7. MARKETING OPPORTUNITIES:<br />The Winning 2010 Partnership Program<br />919/WBE Team/Sanctioning Body Experience:<br />RJ Reynolds/SME<br />Winston Cup<br />NHRA<br />AMA<br />Evernham Motorsports<br />Tommy Baldwin Racing<br />Morgan-McClure Motorsports<br />Bill Davis Racing<br />Hass CNC Racing<br />Brewco Motorsports<br />
  8. 8. MARKETING OPPORTUNITIES:<br />The Winning 2010 Partnership Program<br />919/WBE Corporate Sponsor Experience:<br />Unilever<br />Caterpillar<br />State Water Heaters<br />Hellmans<br />Kobalt Tools<br />Lowes<br />Close Call Phone Card<br />Lipton<br />Baby Ruth<br />Lucas Oil<br />
  9. 9. MARKETING OPPORTUNITIES:<br />The Winning 2010 Partnership Program<br />919/WBE Corporate Sponsor Experience:<br />Planters<br />Gwaltney<br />Siemens<br />Pillsbury<br />Polaris Industries<br />Hardees<br />Kleenex<br />Lifesavers<br />NetZero<br />Sunoco<br />
  10. 10. CASE STUDY: STATE WATER HEATERS:A Proven Formula For Success<br />Ward Gives His Sponsor State Water Heaters an On Track Presence Without Spending NASCAR Dollars<br />Ward is currently the spokesperson for State Water Heaters, a company who’s customers share a similar demographic profile to NASCAR fans: Blue collar people with strong American values. <br />Ward makes personal phone calls, entertains customers at the track during races, and engages customers at Richard Petty Driving Experiences to create customers from prospects<br />Dealers are invited to racing and outdoor events where they spend a full, action-packed day with NASCAR driver and State brand enthusiast, Ward Burton. The Sports Business Journal hailed this partnership between State, Ward and 919 as a “smart” and “unique” program.<br />“Burton enables State to deliver that race-day experience at the track with a noted driver” – Sports Business Journal, 2009<br />“With Ward, State gets him all day. It’s like instead of going to watch Michael Jordan play basketball, you get to sit next to him during the game.” – Sports Business Journal, 2009<br />
  11. 11. CASE STUDY: STATE WATER HEATERS:A Proven Formula For Success<br />SBJ Article<br />Branded Ward Burton Hero Cards<br />Jeb Burton Racing Primary Sponsor<br />
  12. 12. CASE STUDY: STATE WATER HEATERS:A Proven Formula For Success<br />Pit Stories<br />Autograph Sessions<br />Richard Petty Driving Experience<br />Suite Presence<br />Driving Lectures<br />Special Prizes<br />
  13. 13. CASE STUDY: UNILEVER BRANDS:A Proven Formula for Success<br />How 919 helped Unilever Best Foods leverage a celebrity athlete / NASCAR team sponsorship into a 5:1 ROI:<br /><ul><li>Created a brand platform “The Ultimate Chargers” that spoke to the team, the car sponsor and the portfolio of Unilever Brands
  14. 14. Used Benny Parsons as the celebrity spokesperson
  15. 15. Developed rollout marketing plan, public relations programs, website, In-store promotions, consumer literature, event marketing, e-marketing campaigns, social marketing campaigns, etc.
  16. 16. Experienced a well documented 5:1 ROI at retail, and over 30 million impressions via a national ad campaign, national consumer PR campaign, e-marketing, website and event consumer involvement programs</li></li></ul><li>CASE STUDY: UNILEVER BRANDS:A Proven Formula for Success<br />Celebrity Tie-Ins<br />Wall Street Journal PR: Brand Association<br />Point of Sale Advertising<br />
  17. 17. CASE STUDY: UNILEVER BRANDS:A Proven Formula for Success<br />Fan Favorite<br />PR Promoting Unilever Brands and NASCAR Concept<br />Proven Winner<br />
  18. 18. THE WINNING COMBINATION<br />YOU<br />EXPOSURE<br />DOLLARS<br />

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