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PDCA Sales / Marketing with Automotive

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How PDCA does Sales / Marketing for Consumer and B2B Brands via Teamwork with Automotive Brands - Retail Marketing and Motorsport Marketing. US and Global.

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PDCA Sales / Marketing with Automotive

  1. 1. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 telleo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel SALES. MARKETING. CUSTOMER EXPERIENCES. MEDIA. RETAIL MARKETING. MOTORSPORT MARKETING. TEAMWORK with AUTOMOTIVE
  2. 2. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 telleo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel IMAGINE how…. TEAMING UP WITH AN AUTOMOTIVE BRAND provides ACCESS / ENGAGEMENT with their AUDIENCES, ACTIVATIONS, IMAGE, LOYALTY, $$ Imagine the benefits LEVERAGING those assets for your brand. CONFIDENTIAL 02
  3. 3. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 telleo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel TEAMWORK WITH AUTOMOTIVE CONFIDENTIAL 03 A TOTAL DISTRIBUTION SYSTEM for your Sales and Marketing - • ACCESS to RETAIL MARKETING and core-to-the-brand MOTORSPORT MARKETING • ACCESS to HUGE MULTI-PLATFORM MEDIA / MARKETING ACTIVATIONS and REACH • ACCESS to 125 MILLION CONSUMERS, CUSTOMERS, OWNERS, FANS • ENGAGEMENT for B2C and B2B SALES DEVELOPMENT – Real results and revenues • ENGAGEMENT via CO-MARKETING / CROSS-MARKETING with A BIG $$ MARKETING PARTNER • $$ LEVERAGE – Every $1 you invest is backed by $$ the OEM spends on their Marketing …….vs your $1 spent with a typical marcom buy or sports sponsorship is just….. a $1 spent • LOYALTY LEVERAGE – The pre-established affinity millions of consumers have with the OEM brand • BRAND FIT, AUDIENCE FIT, ACTIVATION FIT – Aligning for success • 10 TO 1 ROI and GREATER – The performance of PDCA programs since 1997 EVERY Auto OEM program PDCA Inc. has done has made Sales / Revenues $$ for the Partner.
  4. 4. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 telleo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel AUDIENCE, ACTIVATION, IMAGE, LOYALTY, $$, LEVERAGE CONFIDENTIAL 04 • Strengthen BRAND IMAGE and AWARENESS • Expanded Sales and Marketing DISTRIBUTION CHANNELS • ACCESS / ENGAGEMENT with AUTOMOTIVE’S customers and fans • Position your brand with active / attractive target AUDIENCES - B2C / B2B • LEVERAGE the synergies of the AUTOMOTIVE’S network • Use AUTOMOTIVE assets to manage existing relationships / forge new ones • Loyalty / Motivation PROMOTIONS to customers, partners, suppliers, employees
  5. 5. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 telleo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel ACTIVATION OPPORTUNITIES CONFIDENTIAL 05 Media, Events Music, Film Lifestyle Travel Experiences Driving Auto Racing
  6. 6. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel MORE. BETTER. DIFFERENT. Leveraging an Auto Manufacturer’s Activation $$ to TELL YOUR BRAND STORIES, BUILD YOUR SALES, and REACH CONSUMERS in a massive AND relevant way. 1. MARKETING PARTNER with AUTO’s RETAIL activations 2. MARKETING PARTNER with AUTO’s MOTORSPORT activations ✓ 1 BILLION ANNUAL IMPRESSIONS ✓ 50 MILLION CONSUMER AUDIENCE REACH ✓ 75 MILLION AUTO ENTHUSIASTS REACH ✓ CUSTOMIZED INTEGRATION with YOUR BRAND STRATEGIES ✓ THE ASK – Contribution to a Partnership Marketing Fund - Contribution of reciprocal Sales / Marketing Activations CONFIDENTIAL 06 TEAMWORK with AUTOMOTIVE
  7. 7. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 07 HOW WE USE AUTO MANUFACTURER TEAMWORK • To do what Sports, Series, Events, Media CANNOT ✓ More Diverse Marketing, Leveraged Activation $$, Better ROI • To deliver DIVERSE Audiences and BIGGER Reach ✓ Young Adults, Mass-Market, High-Net-Worths, B2B Decision-Makers, Corporate Account Professionals, and more • To create MORE ROI and true ENGAGEMENT ✓ Getting you closer to the Sale / ROI better than TV TEAMWORK with AUTOMOTIVE
  8. 8. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel AUDIENCE VIA MEDIA / MARKETING Applicable CPM Est. $ VALUE 1 BILLION ANNUAL IMPRESSIONS [and more] $12 cpm $12.0MM 50 MILLION CONSUMER AUDIENCE REACH $12 cpm $ 7.2MM ✓ Frequency of 12 / yr [and more] 75 MILLION AUTO ENTHUSIASTS REACH $ 6 cpm $ 5.4MM ✓ Frequency of 12 / yr [and more] AUTO OEM ACTIVATION $$’s [and more] ---- $25.0MM+ plus, SALES DELIVERY FROM ACTIVATION ---- $ to add TOTAL ANNUAL MARKETING / SALES VALUE $49.6MM+ Full-detail ROI estimates provided prior to contract, once specific plans agreed-upon ROI TOPLINE ESTIMATE – MARKETING / SALES value CONFIDENTIAL 08 TEAMWORK with AUTOMOTIVE
  9. 9. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 09 TARGET AUDIENCES • CONSUMERS / ENTHUSIASTS / Brand Fans ✓ Quality Demographics, US averages and better ✓ 60 / 40 Male / Female, Active, Educated, Income / Wealth, Families • CORPORATE ACCOUNTS / Business Development ✓ Company Owners and C-Level Decision-Makers ✓ Corporate, Small Business, Entrepreneurs TEAMWORK with AUTOMOTIVE
  10. 10. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel DELIVERABLES categories • ADVERTISING Broadcast, Digital, Print • BRANDING Marketing, Motorsport, Media, Collaterals • BUSINESS DEVELOPMENT Networking, Introductions, New Accounts • COMMUNICATIONS Rights use to Images / Logos • CUSTOMER CONTACT Social, Direct, Experiential • DISPLAYS / EXHIBITS Dedicated and / or Integrated • EVENTS / EXPERIENCES Dedicated and / or Integrated • EXPOSURE TV, On-Line, Media, In-Market, At-Track • MARKETING / PROMOTIONS Customized Plans vs your Objs • PARTNERSHIP COUNCIL Idea Development / Collaboration • PRESS / MEDIA RELATIONS Inclusion in Auto’s activities • SALES CALL HOSTING Full-Service Hospitality • SOCIAL / METRICS MARKETING Dedicated and / or Integrated CONFIDENTIAL 10 TEAMWORK with AUTOMOTIVE - Deliverables
  11. 11. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel Automotive Partnership Marketing Activation B2C B2B Sales Customer Connects Social Media Ads / PR Brand Image Market Coverage AUDIENCE 50 MM US BRAND FANS 75 MM US ENTHUSIASTS 250 MM US CAR OWNERS BILLIONS GLOBALLY QUALITY 65% 18 - 45 Yrs 61% Over $100K Income Active / Social Lifestyle Spenders Decision-Makers CONFIDENTIAL 11 RETAIL and MOTORSPORT activation TEAMWORK with AUTOMOTIVE - Deliverables THE EXPERIENCE is the spark. THE CAR / DRIVER is the passion. THE ENGAGEMENT is the bond.
  12. 12. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel RETAIL MARKETING ACTIVATION tactics 1. OEM $, DEALER $, MARKETING $ LEVERAGE 2. IN-MARKET PROMOTIONS 3. EVENTS / EXPERIENCES 4. SOCIAL, DIGITAL, DIRECT INTERACTIONS 5. LIFESTYLE ACTIVITY ENGAGEMENTS CONFIDENTIAL 12 TEAMWORK with AUTOMOTIVE - Deliverables
  13. 13. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel MOTORSPORT MARKETING ACTIVATION tactics 6. OEM $, MARKETING $ LEVERAGE 7. EVENTS / EXPERIENCES 8. SOCIAL, MEDIA, PR ACTIVATIONS 9. BRAND / FAN LOYALTY ENGAGEMENTS 10. NEW BUSINESS NETWORKING – B2B / B2C CONFIDENTIAL 13 TEAMWORK with AUTOMOTIVE - Deliverables
  14. 14. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel NATIONAL, REGIONAL, or GLOBAL reach CONFIDENTIAL 14 TEAMWORK with AUTOMOTIVE - Deliverables
  15. 15. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 15 TEAMWORK with AUTOMOTIVE - Deliverables THE ENGAGEMENT BRAND STORIESSOCIAL / METRICS MARKETING EXPERIENCES MEDIA HOSPITALITY THE SALES / MARKETING ACTIVATION THE MOTORSPORT MARKETING
  16. 16. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel THE GOALS are to ✓ DRIVE NEW SALES for your brand ✓ ACTIVATE NEW SALES TOOLS for your team ✓ BUILD CUSTOMER / CLIENT RELATIONS ✓ MAINTAIN / ENHANCE SALES LOYALTY CONFIDENTIAL 16 TEAMWORK with AUTOMOTIVE
  17. 17. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 17 THE OBJECTIVES are to deliver ✓ SALES Access, Opportunities, Engagement ✓ Customer EXPERIENCES for Brand Loyalty ✓ SOCIAL and EVENT Marketing for Interaction ✓ MARKETING and MEDIA to tell Brand Stories TEAMWORK with AUTOMOTIVE
  18. 18. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel HOW we look at MARKETING ✓ Marketing is a Revenue-generator, not an Expense ✓ Customer Experience is key to Sales ✓ Customer Engagement is key to Loyalty / Retention ✓ Social / Digital is a key point of customer contact ✓ Experientials are a key part of brand engagement ✓ Full Integration with Sales and Branding CONFIDENTIAL 18 TEAMWORK with AUTOMOTIVE
  19. 19. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 19 • AUDIENCE REACH • BRAND-BUILDING • BRAND RECALL • CALLS TO ACTION • CUSTOMER CONNECTION • IMAGE INTEGRITY • MARKET COVERAGE • SALES SUPPORT • SALES / BRAND LOYALTY • PROGRAM ROI • BRAND EXPERIENCES • BRAND EMOTION • B2B OPPORTUNITIES • B2C OPPORTUNITIES • EMPLOYEE MOTIVATION • IDENTITY / POSITIONING • PASSION BRANDING • UNIQUE ENGAGEMENT • RELATIONSHIP SELLING • SALES MOTIVATION HOW we measure the PROGRAM TEAMWORK with AUTOMOTIVE ✓ WHAT AUTO DELIVERS✓ SUCCESS CRITERIA
  20. 20. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 telleo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel TEAMWORK with AUTOMOTIVE THE MOTORSPORT MARKETING COMPONENT. SALES. MARKETING. CUSTOMER EXPERIENCES. MEDIA.
  21. 21. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel MOTORSPORT is A COMMUNITY OF SHARED PASSION that blends together so effectively the ATTITUDE, EXPERIENCE, ACCESS, OPPORTUNITIES of SPORT, MARKETING, and BUSINESS CONFIDENTIAL 21 TEAMWORK with AUTOMOTIVE
  22. 22. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel WE USE THE ‘THEME’ OF MOTORSPORT to build • B2C and B2B Sales / Marketing, Team Spirit, Motivation / Loyalty, Team / Customer Retention ✓ We use motorsport to build your Brand ✓ For Sales Networking / Introductions ✓ To engage on-line, in-market AND at-races ✓ To have FUN CONFIDENTIAL 22 TEAMWORK with AUTOMOTIVE
  23. 23. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel RACING ANYWHERE that fits your needs / your audience CONFIDENTIAL 23 TEAMWORK with AUTOMOTIVE Plus, World Endurance Championship, Off-Road, USAC, NASCAR, and others.
  24. 24. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel GLOBAL and GLAMOUR FOOTPRINTS CONFIDENTIAL 24 IMSA - US / FIA - LE MANS 24INDIANAPOLIS 500 FORMULA 1 TEAMWORK with AUTOMOTIVE
  25. 25. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 25 “WHY RACING” may be your question? ✓ Integration of SPORT, MARKETING, BUSINESS ✓ Relevant themes for SALES and MARKETING ✓ 75MM US CONSUMERS follow Automotive / Racing news ✓ 60% of the Audience is INCREMENTAL to other Sports ✓ A strong and growing YOUNG ADULT following ✓ 83% of the Audience has given friends Brand ADVICE / REFERRALS ✓ 75% of the Audience PARTICIPATES in Sponsor Sales Promos ✓ 70% remain LOYAL to Racing Sponsors once they try ✓ 64% of FORTUNE 50 brands use Motorsport Marketing ✓ An Audience of B2B DECISION-MAKERS TEAMWORK with AUTOMOTIVE
  26. 26. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 26 TEAMWORK with AUTOMOTIVE Significant LIFT in Sales and Client Relations via Motorsport Marketing and hosting Key Accounts - • $ Millions in New HERTZ Revenues • 100% Satisfaction with experience • 90% repeat Attendance, annual • 75% enhanced Loyalty to HERTZ • 63% increased their HERTZ buy • HERTZ Employees more motivated • HERTZ Sales Process more focused • .…and $19MM annual Exposure A ‘WHY RACING’ EXAMPLE
  27. 27. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel TEAMWORK with AUTOMOTIVE leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel You do more than watch a race, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by-objective’ case study. The race cars and drivers are sales and marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning……..Life! CONFIDENTIAL 27
  28. 28. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 telleo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 28 TEAMWORK with AUTOMOTIVE RETAIL MARKETING and MOTORSPORT MARKETING Integrated Activations – Strategic and Tactical. Awareness, Access, Engagement, Distribution. With Measurable Deliverables vs your Objectives. And Activations that get you as close as we can to actual Sales - B2C / B2B.
  29. 29. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 telleo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel TEAMWORK with AUTOMOTIVE CONFIDENTIAL 29 Now, IMAGINE what…. YOUR BRAND CAN DO WITH AN AUTOMOTIVE MANUFACTURER SALES and MARKETING PARTNERSHIP Imagine benefits to your brand that will be truly significant.

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