The document describes a full-service integrated BTL and digital marketing agency based in Abu Dhabi, established in 2008, that offers a range of services including direct marketing, branding, event management, and digital media solutions across various sectors. The agency emphasizes the importance of integrating new media and technology to enhance user experiences and delivers detailed analyses of their activities to clients. Notable projects include managing social media for key clients, organizing large events for laborers, and conducting mystery shopping services for government contracts.

1. A full-service integrated BTL and digital marketing agency established in 2008. We are based
in Abu Dhabi but cater to national projects in UAE.
We have worked with clients across various sectors like real estate, telecommunication, auto
mobile and oil & gas industry. We firmly believe that the use of new media/technology
enhances user experience of on-ground activations and vice-versa – hence, we aim to provide
holistic solutions across digital and on-ground activations.

2. Creative activation
We think of engaging methods for our brands
to reach out to their TG
Immaculate execution
We ensure high-quality execution of all our
BTL activities with optimal use of technology
Detailed analysis
We monitor the progress of our activities and
provide detailed reports to our clients
>> Our USP

3. DIRECT MARKETING
Simple direct marketing
activities like flyer
distribution to more
complex activations
EVENTS/EXHIBITION
Turn-key exhibition/event
solutions including stand
designing, stand building,
lights & AR activations.
DISTRIBUTION
Store & distribute
marketing materials for our
clients across small & large
outlets in UAE.
DIGITAL MEDIA
We provide strategic &
tactical solutions & media
buying services across
digital, social & mobile.
MYSTERY SHOPPING
We provide mystery
shopping services for small
and major brands in MENA
and India.
BRANDING
Identify and execute
branding solutions for
clients across small and
medium sized stores.
RESEARCH/ANALYSIS
Conduct research and
analyse the results to
provide strategic counsel
for our clients.
GIFTS
Gifting solutions across
genres, sizes, budgets with
effective branding
solutions.
HOST/HOSTESS
Provide multi-lingual
hostess/emcees and
performers for small and
major events.
>> Our Services

4. >> Our Clients

5. Direct marketing : FIVE and AL WASEL SIM cards
We are a contracted agency with Etisalat responsible for their branding, distribution,
promotion and events within labour camps in UAE. Along with providing them 45 promoters
every week, we also conceptualize and execute events like cricket, Xbox, Karaoke etc.
>> Our Work

6. On-ground activation : Porsche kids driving school
Porsche wanted their TG to test-drive their car. Since it was a family car, we conducted safety
driving lessons for school kids using toy cars. Parents registered their kids & were also
explained about the features of the new car & their own names were taken for a test-drive.
>> Our Work

7. Branding : FIVE international calling card
In order to promote the launch of Five international prepaid calling card – we branded 4 YARIS
cars. These cars were taken around areas with high concentration of the target group to
maximize impact.
>> Our Work

8. Exhibitions
We design and produce exhibition stands. We also manage other aspects of an exhibition like
providing ushers, conceptualizing and managing activations, digital activations like
Augmented reality etc.
>> Our Work

9. EVENT: Yas Mall contractor’s day event
We organized an event for over 2,000 labourers working with Yas Mall – the event was
attended by Mr. Mohamed Al Mubarak – CEO of AL Dar properties and the higher
management of Yas Mall. Apart from them, the police and ministry of labour also attended
the event.
>> Our Work

10. >> Our Work
IL FORNO – social media
Managing social media activities
for IL FORNO.
Made it the most talked about
Italian restaurant in Abu Dhabi
on facebook.
Created an increase in call-in
and dine-in business via
facebook ads.
MILAAP – social media
Managing social media activities
for a prestigious invite-only
event for the leading Indian
business leaders in UAE –
Milaap (means : to meet).
Spreading awareness about the
event to MDs/CEOs/Partners
etc
Acquiring sponsorship requests
via facebook

11. >> Our Work
DIGITAL: Impressions store website
We designed and executed the website for Impressions stores including a web application
with SMS integration to hand out discount coupons to first-time visitors of the website. Click
here to view the complete website.

12. DIGITAL: Breathefree by CIPLA
A informative website built for asthma patients. We created the content and the design for
this website. This website was made in 9 different languages including URDU, Hindi, English,
Malayalam and Gujrati. It is also SEO optimized. Click here.
>> Our Work

13. MYSTERY SHOPPING: TransAD
We are the contracted agency for our government client since Feb, 2014. We conduct
over 40 mystery shopping jobs for them per week. Our shoppers are from various
backgrounds and they conduct jobs across time zones, pick-up locations and types of
taxi (silver, family etc).
>> Our Work
Revelation via project Action taken by TransAD
High frustration among
commuters due to poor
availability of taxi during peak
hours
• TransAD made it compulsory for all operators to have at
least 70% of its fleet active during peak hours
• TransAD to introduce split shift working style for drivers
Cleanliness concerns with taxis • Levied fines on various operators regarding cleanliness
issues
Operation of private taxis –
especially in suburban areas
• Crackdown on illegal taxis along with the help of Abu
Dhabi police
Misbehaving drivers • Issued fines and even terminated a few extreme cases
• To conduct common etiquette classes for the drivers with
our help

14. >> Contact us
EDGE MARKETING SERVICES
Office # 49, 5th floor
Al Mariah business centre
Abu Dhabi, UAE
GIVE US A CALL
T : 02 671 55 77
M: 050 6156 247
WRITE TO US
rupa@edgemktgsvcs.com
varun@edgemktgsvcs.com