Live Streaming: Consumption, branding and it's future

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Internet and smartphone technology has made it possible for mobile live streaming to exist. So the questions has become, has it made television obsolete?

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Live Streaming: Consumption, branding and it's future

  1. 1. LIVE STREAMING: @stringstory SUZANNENGUYEN JUL2015 CONSUMPTION, BRAND AND ITS FUTURE
  2. 2. IS TELEVISION OBSLETE? @stringstory TRENDS
  3. 3. FREQUENCY USE OF INTERNET PROPORTION OF INTERNET USAGE Sensis Social Media Report - May 2015
  4. 4. DEVICE x SOCIAL MEDIA Sensis Social Media Report - May 2015
  5. 5. LIVE STREAMING: @stringstory WHAT IS IT & WHY DOES IT MATTER?
  6. 6. @stringstory
  7. 7. MEERKAT -- PERISCOPECOOL FEATURES Web version to view streams online Schedule -> Links can be pushed on emails/social platforms Is originally built on top of twitter Streams are now saved in a cloud No private streams available Leaderboard / Points on engagement Comments stays on screen Open API Available on iPhone, iPad & Android Web version to view streams online Links can be pushed on emails/social platforms Is originally built on top of twitter Streams are now saved in a cloud No private streams available Leaderboard / Points on engagement Comments flies off screen (can switch off) - Available on iPhone & Android MEERKAT (Feb 27 2015) PERISCOPE (Mar 26 2015) 2 million users (current) 1 million users (in 10 days)
  8. 8. EMBED VIDEO PLAYER
  9. 9. MEERKAT x CAMEO
  10. 10. MEERKAT x GO PRO
  11. 11. HOW CAN BRANDS KILL IT ON LIVESTREAMING @stringstory USECASE
  12. 12. "THINK LIKE A FAN" Backstage or Behind-The-Scenes Access Q & A with the Community Interviews Webinar style Breaking Exclusive News Product Release Announcement or Launch Direct engagement with Community Partners Live Streams
  13. 13. LAUNCH LIKE MADONNA
  14. 14. EAT w. AL ROKER
  15. 15. HANG OUT w. MIAMI DOLPHINS
  16. 16. BE CONTENT CREATORS LIKE MASHABLE
  17. 17. THE FUTURE OF LIVE STREAMING @stringstory SUZANNENGUYEN STRINGSTORY.CO

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