SOCIAL MEDIA: Applications in FOODSERVICE &DIETARY COLLABORATE & COLLECT COMMUNICATE, INFORMATION
HOW WE CAN BE INTERACTIVE TODAY…                  Ask questions using chat                  Respond to questions using c...
OBJECTIVESBy the end of this webinar:   Participants will understand the basic principles of    at least two social media...
LET’S POLL   Poll #1: Social Media Use     How  many use or plan on using Facebook in the      next year ?     How many...
2-WAY CONVERSATION    The term Social Media     refers to the use of     web-based and mobile     technologies to turn   ...
LTC BENEFITS… Marketing to your families - show them what  you‟ve got with pictures, menus, testimonials  etc… What stan...
BENEFITS… Recruit staff- post job openings Post information on special events,  parties and themes Hold contests Solic...
POLL Poll # 2 How many of you have a social media  policy?    Link for online database of social media policies:    http...
THE INTERNET TODAY                    If your not using social media networks                     you are missing a capti...
CHARACTERISTICS?   Portable     Phones,   iPad, Netbook,      Laptop Personalized Participatory (user  generated conte...
MOBILE   83% of American adults    have a cell phone                                 •   TEXT                            ...
WEB 1.0 VS. WEB 2.0Content is private    Content is public                        Everyone is anEstablished experts       ...
WEB 2.0   User generated content     offers           a mechanism for readers to create their      own websites, blogs, ...
POPULAR SOCIAL MEDIA PLATFORMS
WHY IMPORTANT? We all have a message and a target  audience Social networks provide an environment to  reach your audien...
SOCIAL NETWORKS   Social Networks     Facebook     Twitter     YouTube     LinkedIn   Social Media Messages     Pos...
POLL   Poll #3       How many of your facilities have a facebook        page?
WHAT IS FACEBOOK?   Who uses    facebook    ?   How can    you use    facebook    ?
FACEBOOK - STATS
FACEBOOK >800 MILLION ACTIVE USERS               Facebook User     Hear about my Facebook presence           Visit my FB p...
ENGAGEMENT   New product or service releases     Promotions   and discounts   New ways to use existing services     As...
FACEBOOK FANS   Something remarkable     Give them access to a unique experience     Surprise fans with something unexp...
DMA SOLUTIONS   Marketing and Business Development for the    Fresh Produce Industry     DMA   Fan Page     Fresh   for...
WHOLE FOODS   WF provides an excellent example of how to    use social media     Email   newsletter        Promote  pro...
TWITTER
TWITTER REAL TIME COMMUNICATIONS
TWITTER               Twitter User      Hear about my Twitter presence           Visit my TW presence             Follow m...
HOW DO RD’S USE SOCIAL MEDIA?   RD‟s use social media applications such as    Twitter, Facebook, YouTube and/or LinkedIn ...
HOSPITALS & SOCIAL MEDIA     Patient blogs     Twitter     Facebook     YouTube     LinkedIn     Four Square
DO HOSPITALS USE SOCIAL NETWORKS? US Hospitals that use Social Networking  tools Last Update October 09, 2011   * 1,229 ...
TABLETS“iPads and tablets aretaking restaurants bystorm and improvingefficiencies.“
POLLS   Poll # 2     How many of you have a tablet computer      such as an iPad     Poll#3       How many of you use ...
TABLETS ✘ Tableside Control ✘ Display wines lists   menus etc… ✘ Customer orders food   on iPad ✘ Customer pays at the   t...
TABLETS Drug interactions Diagnosis help Treatment plans Medical Alerts Transmission of patient data Sharing records...
TABLETS✘ Wound care  management✘ Monitor vital signs✘ Patient tracking (RFID  scanning)✘ Accurate and faster RX✘ Medicatio...
MARTIN BROTHERS GOES MOBILE!Martin Brothers Adds Mobility to MenuPlan:   Roll out “Simply Menus” mobile program   Take t...
MARTIN BROTHERS GOES MOBILE!Martin Brothers Adds Mobility to Menu Plan:   Kitchen   staff view recipes on iPad at cook st...
??????  Questions?
THANKS 4 PARTICIPATING                 Follow @nadinekf   How did we do?   What did you learn?   What„s next?   Your c...
Social Media & Foodservice
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Social Media & Foodservice

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Social Media & Foodservice

  1. 1. SOCIAL MEDIA: Applications in FOODSERVICE &DIETARY COLLABORATE & COLLECT COMMUNICATE, INFORMATION
  2. 2. HOW WE CAN BE INTERACTIVE TODAY…  Ask questions using chat  Respond to questions using chat  Participate in polls  Call in questions Tweet #twebMBabout this webinar  Contact @nadinekf for questions
  3. 3. OBJECTIVESBy the end of this webinar: Participants will understand the basic principles of at least two social media platforms (Twitter and Facebook). Participants will be able to list 3 ways foodservice could benefit from using social media. Participants will be able to list 2 ways to use tablet computers ( such as the iPad) in foodservice.
  4. 4. LET’S POLL Poll #1: Social Media Use  How many use or plan on using Facebook in the next year ?  How many use or plan to use Twitter in the next year ?  How many use Blogs?  How many use YouTube?
  5. 5. 2-WAY CONVERSATION  The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.
  6. 6. LTC BENEFITS… Marketing to your families - show them what you‟ve got with pictures, menus, testimonials etc… What stands out about your dietary service? How can you communicate that using social media? Use social media to get feedback on needs of the families you serve
  7. 7. BENEFITS… Recruit staff- post job openings Post information on special events, parties and themes Hold contests Solicit feedback Create campaigns Recruit volunteers Create a community to support ( & market ) your facility
  8. 8. POLL Poll # 2 How many of you have a social media policy? Link for online database of social media policies: http://socialmediagovernance.com/policies.php#ax zz1fqfC1is3
  9. 9. THE INTERNET TODAY  If your not using social media networks you are missing a captive audience
  10. 10. CHARACTERISTICS? Portable  Phones, iPad, Netbook, Laptop Personalized Participatory (user generated content) Immediate (text & instant messaging)
  11. 11. MOBILE 83% of American adults have a cell phone • TEXT MESSAGIN G &picture 6 in 10 adults go online taking using a laptop or smart continue to top the list of ways phone that Americans use their mobile phones Is the media in your organization formatted for mobile use?
  12. 12. WEB 1.0 VS. WEB 2.0Content is private Content is public Everyone is anEstablished experts expertCompanies/brands Consumer is in in control control
  13. 13. WEB 2.0 User generated content  offers a mechanism for readers to create their own websites, blogs, message boards, videos, wikis, etc… Encourage and offer a way to post feedback (rating) Ease of generating, sharing, and tagging information
  14. 14. POPULAR SOCIAL MEDIA PLATFORMS
  15. 15. WHY IMPORTANT? We all have a message and a target audience Social networks provide an environment to reach your audience Social media provides a platform for your message and allows others to rate and respond to it Use social media to listen…
  16. 16. SOCIAL NETWORKS Social Networks  Facebook  Twitter  YouTube  LinkedIn Social Media Messages  Posts  Tweets  Videos  Images
  17. 17. POLL Poll #3  How many of your facilities have a facebook page?
  18. 18. WHAT IS FACEBOOK? Who uses facebook ? How can you use facebook ?
  19. 19. FACEBOOK - STATS
  20. 20. FACEBOOK >800 MILLION ACTIVE USERS Facebook User Hear about my Facebook presence Visit my FB presence Fan/Like my FB presence Visit my website/Purchase products/services Share with their friends
  21. 21. ENGAGEMENT New product or service releases  Promotions and discounts New ways to use existing services  Ask fans for innovative ideas Visual story telling  Show an interview ( using video) of an employee in your facility preparing a great meal or event.
  22. 22. FACEBOOK FANS Something remarkable  Give them access to a unique experience  Surprise fans with something unexpected Eco friendly initiatives - feel good things  How are you minimizing your organizations footprint?
  23. 23. DMA SOLUTIONS Marketing and Business Development for the Fresh Produce Industry  DMA Fan Page  Fresh for Ellen Website  YouTube  Twitter  Facebook
  24. 24. WHOLE FOODS WF provides an excellent example of how to use social media  Email newsletter  Promote products using recipes with excellent visuals  Provide customer ratings on recipes  Provide account option for online shopping list, recipe box  Provide Podcasts and Blog (UGC)  Facebook and Twitter
  25. 25. TWITTER
  26. 26. TWITTER REAL TIME COMMUNICATIONS
  27. 27. TWITTER Twitter User Hear about my Twitter presence Visit my TW presence Follow my Tweets Visit my website/Purchase products RT and #FF to friends
  28. 28. HOW DO RD’S USE SOCIAL MEDIA? RD‟s use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.
  29. 29. HOSPITALS & SOCIAL MEDIA  Patient blogs  Twitter  Facebook  YouTube  LinkedIn  Four Square
  30. 30. DO HOSPITALS USE SOCIAL NETWORKS? US Hospitals that use Social Networking tools Last Update October 09, 2011 * 1,229 Hospitals total * 575 YouTube Channels * 1068 Facebook pages * 814 Twitter Accounts * 149 Blogs The original one-page list is at: http://ebennett.org/hsnl/
  31. 31. TABLETS“iPads and tablets aretaking restaurants bystorm and improvingefficiencies.“
  32. 32. POLLS Poll # 2  How many of you have a tablet computer such as an iPad  Poll#3  How many of you use that tablet computer in your facility?
  33. 33. TABLETS ✘ Tableside Control ✘ Display wines lists menus etc… ✘ Customer orders food on iPad ✘ Customer pays at the table scans credit card for automated payment
  34. 34. TABLETS Drug interactions Diagnosis help Treatment plans Medical Alerts Transmission of patient data Sharing records Billing Family interaction with patients
  35. 35. TABLETS✘ Wound care management✘ Monitor vital signs✘ Patient tracking (RFID scanning)✘ Accurate and faster RX✘ Medication Management
  36. 36. MARTIN BROTHERS GOES MOBILE!Martin Brothers Adds Mobility to MenuPlan:  Roll out “Simply Menus” mobile program  Take tableside orders from residents  Tally total numbers of entrees for kitchen  Kitchen staff takes numbers in Real Time & begins prep
  37. 37. MARTIN BROTHERS GOES MOBILE!Martin Brothers Adds Mobility to Menu Plan:  Kitchen staff view recipes on iPad at cook station NO More paper recipe books  Recipes have media integrated into them View a quick video on how to prepare or plate the recipe See a picture of what the recipe is supposed to look like  Educationalvideos to train your staff on cooking techniques are now easily accessible
  38. 38. ?????? Questions?
  39. 39. THANKS 4 PARTICIPATING Follow @nadinekf How did we do? What did you learn? What„s next? Your call to action – GO FOR IT!

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