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By Shayna Blumenthal@sblumen
WHAT IS #SOCIALTV?Social TV refers to technologies surrounding television that promote communication andsocial interaction...
“SECOND SCREEN” DEFINITIONThe idea that the tabletor smartphonebecomes a TVcompanion device,allowing for addedlevels of in...
TWITTER STATSpercent of users that areactive while watching TVtweet about what they’rewatchingof all public chatter aboutT...
SOCIAL TV ENGAGEMENTSomething as simple as anonscreen #hashtag canspark a convergence ofreactions that bringpeople togethe...
ESPN – THE LEADER IN SPORTSSocial drives 25-50% of theconversation around sportsTwitter alone drove 50% of thesocial chatt...
CURRENT #SOCIALTV APP MARKETCurrent app market issegmented intocategories. Someexperts believe the futureSocialTV app will...
GETGLUE – SOCIAL NETWORKING FOR TVLaunched in 2010Allows you to “check in” to shows,movies, or sports eventsEarn stickers ...
TOMORROWISH – DVR FOR TWITTER“Everyone’s on social, whether theyrealize it or not”“lots of effort going into user-generate...
TV EVERYWHEREterm used by networks and TV providers to describe programsthey offer on computers, tablets and smart phones ...
SOCIALTVANALYTICS–HOWITALLGETSMEASUREDSocial TV analytics is the organization and measurement of social mediaconversations...
TRENDRR WEEKLY CHARTS
CASE STUDY – SUPERBOWL XLVIIhttps://bluefinlabs.com/blog/category/social-tv-metrics/
WHAT’S TO COME IN SOCIALTV & SECONDSCREENNo one knows for sure.Social TV and Second Screen are still in their infancy, som...
The State of Social TV and the Second Screen
The State of Social TV and the Second Screen
The State of Social TV and the Second Screen
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The State of Social TV and the Second Screen

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The State of Social TV and the Second Screen

  1. 1. By Shayna Blumenthal@sblumen
  2. 2. WHAT IS #SOCIALTV?Social TV refers to technologies surrounding television that promote communication andsocial interaction related to program content (Mashable)BRIEF HISTORYTwitter established in 2006 – allows for people to talk in real timeFirst hashtag used on Twitter in 2007 (readwrite.com)2009 – term “social tv” starts being used2010 – GetGlue Launch2010 – Social tv starts being adopted by viewers, and studied by experts2011 – experts see social media engagement as a positive for TVBluefin Labs releases product establishing social media metrics in 2011Bones and Breaking Bad both added hashtags on-screen in April 2011
  3. 3. “SECOND SCREEN” DEFINITIONThe idea that the tabletor smartphonebecomes a TVcompanion device,allowing for addedlevels of interactivityhttp://www.businessinsider.com/bii-report-heres-why-the-second-screen-industry-is-set-to-explode-2013-33
  4. 4. TWITTER STATSpercent of users that areactive while watching TVtweet about what they’rewatchingof all public chatter aboutTV happens on Twitter66%33%95%http://www.brafton.com/news/twitter-the-undeniable-second-screen-that-sparks-brand-engagement-sesny
  5. 5. SOCIAL TV ENGAGEMENTSomething as simple as anonscreen #hashtag canspark a convergence ofreactions that bringpeople together. (Solis)There is no clear beginningor end to this cycle, andone does notnecessarily cause theother.http://networkingexchangeblog.att.com/small-business/brands-see-twitter-as-the-second-screen-to-tv/
  6. 6. ESPN – THE LEADER IN SPORTSSocial drives 25-50% of theconversation around sportsTwitter alone drove 50% of thesocial chatter for CBS for the yearESPN doesn’t look at secondscreen applications, but looks atinfluencers on social in an effort todrive dialogueLooking at how to incorporatedigital activities into ESPNproducts
  7. 7. CURRENT #SOCIALTV APP MARKETCurrent app market issegmented intocategories. Someexperts believe the futureSocialTV app will eitherbe completelyconsolidated, or becomeeven more fragmented.http://www.2ndscreensociety.com/research
  8. 8. GETGLUE – SOCIAL NETWORKING FOR TVLaunched in 2010Allows you to “check in” to shows,movies, or sports eventsEarn stickers for checking intopremiere episodes or specialeventsCurates conversations in real timearound a show or eventChecking in multiple times gives you “clout”superfan or die-hardAlthough they have a website, majority ofdevelopment going into mobile70% of usage comes from mobile
  9. 9. TOMORROWISH – DVR FOR TWITTER“Everyone’s on social, whether theyrealize it or not”“lots of effort going into user-generatedcontent”IE Psych 100th episode,viewers voted and chose theendingTV Everywhere lets people talk aboutshows they watch a day/month later,anywhere they want“Social TV and Second Screen isTwitter’s game to loose” if they don’tinnovate and concentrate on TV
  10. 10. TV EVERYWHEREterm used by networks and TV providers to describe programsthey offer on computers, tablets and smart phones aftertheyve aired on the traditional channels.“Be everywhere the consumers are, anytime they want to watch”
  11. 11. SOCIALTVANALYTICS–HOWITALLGETSMEASUREDSocial TV analytics is the organization and measurement of social mediaconversations about TV.Social TV metrics quantify audience conversation about TV, just as Nielsenratings quantify audience viewership of TV.SocialTV Analytics companies:2008 2009What gets measured?GetGlue checkins, Social mentions/interactions (Twitter/Facebook), and[Viggle/Miso/other] activity (depends on company)
  12. 12. TRENDRR WEEKLY CHARTS
  13. 13. CASE STUDY – SUPERBOWL XLVIIhttps://bluefinlabs.com/blog/category/social-tv-metrics/
  14. 14. WHAT’S TO COME IN SOCIALTV & SECONDSCREENNo one knows for sure.Social TV and Second Screen are still in their infancy, some say in its “pre-Friendster” stage (Tom Miale)Future is about personalization and socialization – not one size fits allMore integration of apps and TVs – Tomorrowish and GetGlueMore rewards for non-linear viewingLive reaction and live voting- ESPN

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