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ICCM AU: Exploring the Shift from Content to Context (Keynote 3)

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If we believe that mobile ministry is an applicable avenue for understanding and continuing in the development of faith efforts in the 21st century, we might want to explore the shift the major medium of the age - mobile - is taking in going from being content led to context led from application, service delivery, and media delivery points of view.

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ICCM AU: Exploring the Shift from Content to Context (Keynote 3)

  1. 1. ANTOINE RJ WRIGHT (@MOBILEMINMAG PROJECT DATE CLIENT #ICCMAU OCTOBER 2015 FROM WEBSITES TO MOBILE APPS, MOBILE WEB, AND SERVICES EXPLORING THE SHIFT FROM CONTENT
  2. 2. A SMALL REVIEW
  3. 3. INTERNET ACCESS, MOBILE CONNECTIONS, SOCIAL MEDIA VIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL- SOCIAL-MOBILE-2015/
  4. 4. INTERNET USE AS PERCENT OF POPULATION VIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL- SOCIAL-MOBILE-2015/
  5. 5. INTERACTION MORE IMPORTANT THAN PRESENTATION VIEW THESE STATS AND 373 OTHERS AT HTTP://WEARESOCIAL.SG/BLOG/2015/01/DIGITAL- SOCIAL-MOBILE-2015/
  6. 6. ON WEBSITES (A HISTORY)
  7. 7. COMMAND LINE ...IPCONFIG /FLUSHDNS
  8. 8. WEB BROWSERS <!--[IF IE 6]>DRAW IV TO CLOSEST MOUNTAIN DEW VENDOR<![ENDIF]-->
  9. 9. IMODE, WAP, AND WEB CLIPPINGS BLAZING SPEED ON THAT 2IN SCREEN
  10. 10. BLOGS AND RSS SUBSCRIBE TO MY UPDATES AND SUPPORT US BY CLICKING ON OUR WEB STORE LINK
  11. 11. FORK IN THE ROAD
  12. 12. MOBILE WEBSITES
  13. 13. BROWSER GOOD, WEBSITE CAN BE BETTER FELT LIKE WE'D COMPLETELY PASS OVER APPS RIGHT?
  14. 14. MOBILE APPS
  15. 15. INSIDE AN APP THERE WAS A DIFFERENT EXPERIENCE OR A COSTLY ONE
  16. 16. 8 CHARACTERIS TICS OF MOBILE MOBILE IS THE FIRST PERSONAL MASS MEDIA MOBILE IS PERMANENTLY CARRIED MOBILE IS ALWAYS-ON MOBILE HAS A BUILT-IN PAYMENT MECHANISM MOBILE IS AVAILABLE AT THE POINT OF CREATIVE INSPIRATION MOBILE HAS THE MOST ACCURATE AUDIENCE MEASUREMENT MOBILE CAPTURES THE SOCIAL CONTEXT OF MEDIA CONSUMPTION MOBILE ALLOWS AUGMENTED REALITY TO BE USED IN MEDIA TOMI AHONEN, COMMUNITIES DOMINATE BRANDS HTTP://COMMUNITIES-DOMINATE.BLOGS.COM/BRANDS/2009/12/LATEST-UNIQUE-ABILITY-FOR-MOBILE-THE-8TH-IS-DISCOVERED- AUGMENTED-REALITY.HTML
  17. 17. CURRENT AND FUTURE DESTINATIONS (FOR YOU)
  18. 18. NOTIFICATIONS
  19. 19. ENABLING ACTIONABLE INTERACTIONS IN THE SHORT SPAN OF ATTENTION DRAWERS HTTPS://BLOG.INTERCOM.IO/THE- END-OF-APPS-AS-WE-KNOW-THEM/ AND HTTPS://MEDIUM.COM/@ARJWRIGHT/ GESTURES-AND-NOTIFICATIONS-AS- THE-INTERACTIVE-OPERATING- SYSTEM-478B0C60F37F
  20. 20. WORKFLOWS
  21. 21. DEVELOPING SCRIPTS, USING DEVICE SENSORS TO ADJUST ACTIVITY AUTO- MAGICALLY HTTP://TASKER.DINGLISCH.NET/ AND HTTP://IFTTT.COM AND HTTPS://WWW.WORKFLOW.IS/
  22. 22. PRODUCT-AS-A- SERVICE
  23. 23. PACKAGING THE PRODUCT INTO STREAMS RATHER THAN BOXES WHAT IF THE BIBLE WERE A SERVICE, NOT A DESTINATION?
  24. 24. A LITTLE HELP FORWARD
  25. 25. SKILLFULLY MAPPING YOUR CONTENT STRATEGY HABAKKUK 2:2 - THE LORD ANSWERED ME: WRITE DOWN THIS VISION; CLEARLY INSCRIBE IT ON TABLETS SO ONE MAY EASILY READ IT.
  26. 26. MOBILE MINISTRY ANALYIZER TOOL (BETA) HTTP://WWW.MOBILEMINISTRYMAGAZINE.COM/MOBILE-MINISTRY-CASE-STUDIES/MOBILE- MINISTRY-ANALYIZER/
  27. 27. UPCOMING RESOURCES STAY TUNED TO HERE: HTTP://WWW.MOBILEMI NISTRYFORUM.ORG/R ESOURCES
  28. 28. SO WHAT IS THE GOAL?
  29. 29. I WONDER HOW THINGS WOULD DIFFER IF SAME ATTENTION WAS PAID TO INTERACTION AS PRESENTATION? - BILL BUXTON (@WASBUXTON)
  30. 30. END
  31. 31. ANTOINE RJ WRIGHT MOBILE MINISTRY MAGAZINE (MMM) @MOBILEMINMAG #MOBMIN

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