Think Like A Fan - How Brands Can Leverage Meerkat & Periscope Live Streaming!
Think Like A Fan - How Brands Can Leverage Meerkat & Periscope Live Streaming!
Here is my keynote slide deck from my presentation at Social Media Day San Diego where I discussed how brands can leverage live streaming apps Meerkat and Periscope to tell stories, for marketing, for conversations and community. I focus more on understanding exactly what is “Mobile Live Broadcasting” while presenting the features, benefits and use cases for both of these apps. The key for me is less about the technology and more about having a strategy and philosophy for embracing them and engaging with your community. Apps and technology will constantly change but those brands and leaders who understand what it means to engage, create great content and the power of video will be able to jump between apps or like me find value on both apps. ---- New mobile live streaming app Periscope owned by Twitter, has been causing quite a stir on social media, forcing brands to scramble to try and embrace the power behind mobile live streaming. Unfortunately much like Snapchat the technology, the learning curve and the requirement to embrace change is scaring many brands from adopting this technology. The more I work with brands and see brands leveraging Snapchat and Periscope the more excited I am for the future of marketing, social media and community engagement. With that being said too many are looking at these technologies as one in the same. Although both are brand-new, the value propositions, the way brands should be leveraging these technologies, the audience that is using the technology and the community as a whole are very unique. Both apps require a new creative strategic real-time social media strategy that scares many into saying foolish things like: “My target audience isn’t using snapchat” or “B2B customers don’t care or have time to consume live streaming”, both of these myths I debunk in this slidedeck
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Think Like A Fan - How Brands Can Leverage Meerkat & Periscope Live Streaming!
- 1. @iSocialFanz
- 2. Look Your Audience in the Digital Eyeballs Tell Your Story & Share Your Passion! @iSocialFanz It’s Time to THINK LIKE A FAN!
- 3. By 2019, 72 percent of all Internet video traffic will cross content delivery networks, up from 57 percent in 2014.* @iSocialFanz It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019* *Gartner
- 4. Traffic from wireless and mobile devices will exceed traffic from wired devices by 2019.* @iSocialFanz Mobile video is generating 50 percent of all mobile data.* *Cisco
- 5. WE ARE the: On-Demand Generation @iSocialFanz On-Demand Mobile Video Consumer YouTube & Facebook Videos Instagram- Vine- Snapchat Shorties Live Streaming
- 6. Hope You Were Paying Attention to… @iSocialFanz Total mobile video traffic over the next 6 years will be more than 22 times that of the last 6 years!
- 7. Live Streaming isn’t New! • Ustream • YouTube • LiveStream • Google Plus Hangouts • Justin.TV • QiK • YouNow • Hang W/ 7
- 8. What’s up with this silly animal and submarine buzz.. @iSocialFanz
- 9. What's NEW! • Watch Replays on Browser for Periscope • Embed Your Live Feed on Your Webpage on Meerkat @iSocialFanz
- 10. What Changed….. We Are Living In A MOBILE NOW World! @iSocialFanz
- 11. Video is a Game Changer! Look Your Audience in their @iSocialFanz
- 12. @iSocialFanz
- 13. @iSocialFanz Trust can’t be bought, it must be earned….
- 14. @iSocialFanz
- 15. @iSocialFanz
- 16. BE ENGAGED, IT’S A LIVE CONVERSATION NOT COMMUNICATION PLATFORM @iSocialFanz
- 17. LIVE & REAL-TIME DON’T GIVE YOU AN EXCUSE, TO NOT HAVE A STRATEGY @iSocialFanz
- 18. @Hootsuite – HootsuiteLife Campaign live stream from every office! 18
- 19. Schedule – Go Live – Save - Analyze 19
- 20. Personal Branding & Storytelling 20
- 21. Live Events 21
- 22. Boardroom – Lockeroom - Backstage 22
- 23. Interview – Stream – Q & A 23
- 24. Keep Calm & Live Stream On! It’s TOO early to call a winner… Google was the 27th Search Engine March 2nd Day of my 1st Meerkat @iSocialFanz
- 25. Focus on a Video Strategy Not a Tool Strategy! • The Apps and Technology will change but a strategy for video & live events is key. • DON’T OVER THINK LIVE STREAMING! 25
- 26. Bridge Your Existing Networks Make Instagram Graphic (@SueBZimmerman rocks #SueBscope) Create Canva Graphics to share out upcoming streams and to be used as thumbnail for live streams! It’s a Community, Build your following by engaging & adding value in others streams! @iSocialFanz
- 27. PERFECT LIVE STREAMS SUCK!! Have a strategy! Be Yourself! Stream! Embrace Your Mistakes Enjoy Yourself Analyze and Review Afterwards Tweak and Adjust then Click Live Stream again….. @iSocialFanz
- 28. Hopefully I talked fast enough… Here are some quick scenarios for how some industries can leverage live streaming that I gathered on Periscope… (Another Use Case) @iSocialFanz
- 29. Imagine if… (Travel) Imagine if the city you planned to travel to for vacation connected you with a local live stream influencer who would give you a tour of the sites allowing you to decide which to spend your time at when you visit… @iSocialFanz
- 30. Ways to Leverage Influencers… • Event Amplification • Interviews of Executives • Exclusive Access to Company Executives • Exclusive Access to Products, Places or Insights @iSocialFanz
- 31. @iSocialFanz
- 32. NOW LETS LET THE LIVE STREAM AUDIENCE KNOW WE LOVE THEM!! @iSocialFanz Get the slides: www.isocialfanz.com/iSocialTalks
Editor's Notes
- Gartner: http://www.gartner.com/newsroom/id/2977917
- http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html
- Cell Phone Camera’s… Cell Phone Networks… Reality TV…. Real-Time Obsessive Culture…. Integrated & Published to existing social network (Twitter) Live Comments on Screen create engagement between audience & streamer in app on mobile device!