This document discusses live streaming trends and how brands can leverage live streaming. It provides details on popular live streaming platforms like Meerkat and Periscope, including their features and user numbers. The document recommends that brands take a fan-focused approach to live streaming by providing behind-the-scenes access, Q&As, and direct community engagement. It also suggests launching new products or announcements through live streams. The future of live streaming is predicted to involve more content creation and partnerships between brands and influencers.

1. LIVE STREAMING:
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CONSUMPTION,
BRAND AND ITS
FUTURE

2. IS TELEVISION
OBSLETE?
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TRENDS

4. FREQUENCY USE OF INTERNET
PROPORTION OF INTERNET USAGE
Sensis Social Media Report - May 2015

5. DEVICE x SOCIAL MEDIA
Sensis Social Media Report - May 2015

6. LIVE STREAMING:
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WHAT IS IT &
WHY DOES IT
MATTER?

7. @stringstory

8. MEERKAT -- PERISCOPECOOL FEATURES
Web version to view streams online
Schedule -> Links can be pushed on
emails/social platforms
Is originally built on top of twitter
Streams are now saved in a cloud
No private streams available
Leaderboard / Points on engagement
Comments stays on screen
Open API
Available on iPhone, iPad & Android
Web version to view streams online
Links can be pushed on emails/social platforms
Is originally built on top of twitter
Streams are now saved in a cloud
No private streams available
Leaderboard / Points on engagement
Comments flies off screen (can switch off)
-
Available on iPhone & Android
MEERKAT (Feb 27 2015) PERISCOPE (Mar 26 2015)
2 million users (current) 1 million users (in 10 days)

9. EMBED VIDEO PLAYER

10. MEERKAT x CAMEO

11. MEERKAT x GO PRO

12. HOW CAN
BRANDS KILL IT
ON
LIVESTREAMING
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USECASE

13. "THINK LIKE A FAN"
Backstage or Behind-The-Scenes Access
Q & A with the Community
Interviews
Webinar style
Breaking Exclusive News
Product Release Announcement or Launch
Direct engagement with Community
Partners Live Streams

14. LAUNCH LIKE MADONNA

15. EAT w. AL ROKER

16. HANG OUT w. MIAMI DOLPHINS

17. BE CONTENT CREATORS LIKE MASHABLE

18. THE FUTURE OF
LIVE STREAMING
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