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HELLO
MY NAME IS
Trendsetter
Platforms & trends to
maximize your visual
communications
Presented by Cathy Hackl
About me...
CEO of Globally Social
Professor at IE Business
Periscope Summit PR
director
Meerkat
- Launched for iOS on Feb. 27.
- Rose to fame during SXSW.
- Became available for Android on May 1.
- Top features: Web interaction, scheduled posts,
partnership with Facebook, "mobbing" and Emoji support.
#Meerkat streams increased by 256%
after releasing their Android version.
Source @AlexPettitt
Periscope
- Acquired by Twitter in January.
- Launched for iOS on March 26.
- 1 million users in 10 days.
- Launched for Android on May 26.
- Proclaimed "winner" of #MayPac fight.
- Top features: Integration with Twitter,
available for replay for 24 hours, hide
chat, & hearts.
"There were 36,500 tweets about
#Periscope on #Android yesterday.
Compare that to the day before, just 136
tweets about #Periscope and #Android."
~ @Alexpettitt
via
@scottcroucher
Educate
Entertain
Engage
The three E's for
successful
live broadcasting
5 Quick Tips for Rocking at Periscope
or Meerkat 
- If you’re serious about streaming,
invest in equipment. 
- Make sure your battery is fully
charged or that a charger is nearby.
- Ensure you have good WiFi or a 4G
connection from where you will be
broadcasting from.
- Always introduce yourself at the
beginning of your stream and
throughout the scope.
- Title, title, title. Make sure you title
catches the attention of viewers. 
Brands using Periscope effectively
How brands can use live
streaming apps.
- Photo shoots
- Product demos and reviews
- Interactive customer service
- Influencer takeover
- AMA's
- Interviews with employees,
customers, C-suite
- Breaking news
- Share promotions or deals
- Conferences/panel discussions
- Tours of retail spaces
- Connect with journalists
- Reach new markets
- Behind the scenes
- Monitor competitor's strategies
- Respond to PR crisis
Any additional questions:
Follow me @CathyHackl
on Twitter, Periscope & Meerkat.
@iSocialFanz
@ScottCroucher
@AlexPettitt
@RobertCStern
@Euromaestro
@DaveShrein
@ScottBudman
@Feynwoman
@JenaNesbitt
@RyanSteinolfson
@JonErlichman
@DanMoore
@Ryan_A_Bell
@KatieLance
@Revbeej
@MarkShaw
@AlexaRoseCarlin
@KirkFox

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From follower to trendsetter: Platforms and trends to maximize your visual communications (Periscope & Meerkat)