Media and Technology: What's Around The Corner?
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The presentation adopts a "Mad Max" narrative to examine 4 trends that currently define the media industry. At the same time, it identifies 5 tent poles for every publisher, media and content creator to be aware of. Most findings are based on the Journalism, Media & Technology 2016 report by the Reuters Institute, focusing on the European & Greek market.
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Media and Technology: What's Around The Corner?
- 1. MEDIA & TECHNOLOGY WHAT’S AROUND THE CORNER?
- 2. THIS IS WHAT’S AROUND THE CORNER
- 7. TEXT FOUR TRENDS 1. Disaggregation of viewing habits 2. The collapse* of the expectation to pay for content 3. Increased advertising efficiencies 4. History repeating
- 8. TEXT FOUR TRENDS 1. Disaggregation of viewing habits 2. The collapse* of the expectation to pay for content 3. Increased advertising efficiencies 4. History repeating
- 9. GO GET THEM 1. VIEWING HABITS
- 10. HARDWARE 1. DESKTOP 2. DESKTOP + LAPTOP 3. DESKTOP + LAPTOP + SMARTPHONE 4. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD 5. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET 6. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET + PHABLET 7. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET + PHABLET + SMART TV 8.DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET + PHABLET + SMART TV + SMART WATCH 9. DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET + PHABLET + SMART TV + SMART WATCH + VR 10.DESKTOP + LAPTOP + SMARTPHONE + NOTEPAD + TABLET + PHABLET + SMART TV + SMART WATCH + VR + SMART GLASSES + SMART DRONES + SMART MIRROR + SMART CAR + SMART ROBOTS + SMART STUFF IN GENERAL
- 11. SOFTWARE 1. BROWSER 2. BROWSER + APPLICATION 3. BROWSER + APPLICATION + FACEBOOK 4. BROWSER + APPLICATION + FACEBOOK + TWITTER 5. BROWSER + APPLICATION + FACEBOOK + TWITTER + YOUTUBE 6. BROWSER + APPLICATION + FACEBOOK + TWITTER + YOUTUBE + INSTAGRAM + VINE 7. BROWSER + APPLICATION + FACEBOOK + TWITTER + YOUTUBE + INSTAGRAM + VINE + WHATSAPP 8. BROWSER + APPLICATION + FACEBOOK + TWITTER + YOUTUBE + INSTAGRAM + VINE + WHATSAPP + SNAPCHAT 9. BROWSER + APPLICATION + FACEBOOK + TWITTER + YOUTUBE + INSTAGRAM + VINE + WHATSAPP + SNAPCHAT + MESSENGER + VIBER + PERISCOPE + SLACK + TINDER
- 12. TEXT FOUR TRENDS 1. Disaggregation of viewing habits 2. The collapse* of the expectation to pay for content 3. Increased advertising efficiencies 4. History repeating
- 13. NO MORE 2. PAY FOR CONTENT
- 14. “DEN FTANEI POY KONOMATE APO TA CLICKS MOU!!1!” Unknown (Internet User, Everywhere, Everytime) 2. PAY FOR CONTENT
- 15. TEXT FOUR TRENDS 1. Disaggregation of viewing habits 2. The collapse* of the expectation to pay for content 3. Increased advertising efficiencies 4. History repeating
- 16. #TRUESTORY 3. INCREASED ADVERTISING EFFICIENCIES
- 17. TEXT FOUR TRENDS 1. Disaggregation of viewing habits 2. The collapse* of the expectation to pay for content 3. Increased advertising efficiencies 4. History repeating
- 18. THE PAST IS BACK 4. HISTORY REPEATING
- 19. 4. HISTORY REPEATING 1. GIFs 2. Emojis 😎 3. Email newsletters 4. Podcasts 5. Chat platforms
- 20. SOURCE: ACTIVATE TECH AND MEDIA OUTLOOK 2016
- 21. TEXT FIVE TENT POLES A. Smartphones B. Push Notifications C. Video D. Speed E. Ad Blocking
- 22. TEXT FIVE TENT POLES A. Smartphones B. Push Notifications C. Video D. Speed E. Ad Blocking
- 23. “PICK UP WHAT YOU CAN AND RUN” Imperator Furiosa
- 24. “OUR PHONES ARE MORE IMPORTANT FOR OUR JOURNEY THAN ANYTHING, EVEN MORE IMPORTANT THAN FOOD” Wael (Refugee from Homs, Middle East Online, 19/08/15) A. SMARTPHONES
- 25. CONNECTING
- 27. TEXT FIVE TENT POLES A. Smartphones B. Push Notifications C. Video D. Speed E. Ad Blocking
- 28. KNOCK KNOCK B. PUSH NOTIFICATIONS
- 29. “THERE IS A GENERATION WHO IS NOT READING ANYTHING LONGER THAN A NOTIFICATION” Otto Toth (CTO, Huffington Post, 2015) B. PUSH NOTIFICATIONS
- 30. B. PUSH NOTIFICATIONS 1. Glanceable Content 2. Relevant 3. All The News That’s Fit To Send 4. Teams assigned to them 5. Headline writers are the new…
- 31. GROWTH (%) IN PUSH NOTIFICATIONS FRANCE USA SPAIN ITALY 0 3.5 7 10.5 14 7 8 13 14 4 5 6 6 2014 2015 SOURCE: REUTERS INSTITUTE DIGITAL NEWS REPORT 2015
- 32. TEXT FIVE TENT POLES A. Smartphones B. Push Notifications C. Video D. Speed E. Ad Blocking
- 34. TEXT C. VIDEO 1. Cheaper 2. Vertical 3. Immersive (VR & 360’) 4. Social 5. Live 6. Mobile
- 35. “VIDEO ACCOUNTED FOR AROUND 50% OF MOBILE DATA TRAFFIC IN 2015. BY 2021, ALMOST 70% WILL BE FROM VIDEO” Ericsson Mobility Report 2015 C. VIDEO
- 36. VERTICAL VIDEO HOW TO READ A BROADSHEET
- 37. TEXT FIVE TENT POLES A. Smartphones B. Push Notifications C. Video D. Speed E. Ad Blocking
- 38. PEDAL TO THE METAL D. SPEED
- 39. TEXT D. SPEED 1. Cost on Time & Data 2. Google AMP / Facebook IA 3. Publishers Optimise 4. Ads: Less is Better
- 40. TEXT FIVE TENT POLES A. Smartphones B. Push Notifications C. Video D. Speed E. Ad Blocking
- 41. WAR BOYS E. AD BLOCKING
- 42. “DO NOT, MY FRIENDS, BECOME ADDICTED TO WATER. IT WILL TAKE HOLD OF YOU AND YOU WILL RESENT ITS ABSENCE.” Immortan Joe
- 43. “DO NOT, MY FRIENDS, BECOME ADDICTED TO ADS. THEY WILL TAKE HOLD OF YOU AND YOU WILL RESENT THEIR ABSENCE.” Immortan Joe
- 45. TEXT AD-BLOCKING IN EUROPE ▸ Greece has the highest ▸ Slovakia has the lowest ▸ 35% growth YoY ▸ 41.4B = Global Cost of Blocking Ads in 2016
- 46. TEXT E. AD-BLOCKING ‣ Desktop ‣ Mobile ‣ Publisher Pushback ‣ Main Reasons ‣ Misuse of Personal Data ‣ Ad Clutter / Sluggish Device
- 47. WHAT CAN WE DO?
- 48. WE COULD START AGAIN
- 49. TEXT WE COULD START AGAIN 1. Back to Storytelling 2. Focus on Engagement 3. Embrace technology (data/analytics) 4. Seek Alternative Sources of Revenue (just in case)