In this ppt i have a detailed information on Objectives of Business Research Subscribe to Vision Academy for Video assistance https://www.youtube.com/channel/UCjzpit_cXjdnzER_165mIiw

1. OBJECTIVES OF BUSINESS
RESERARCH

2. The purpose of research is to discover answers
to questions through the application of
scientific procedure. The main aim of research
is to find out the truth which is hidden and
which has not been discovered as yet

3. OBJECTIVES OF BUSINESS RESERARCH(1)
Promote better decision making - by enough
analysis
Research is the basis of innovation
Research identifies the problem areas
Research helps in forecasting
Research helps in formulation of policies and
strategies
Research helps in development of new products
or modifying existing products

4. OBJECTIVES OF BUSINESS RESERARCH(2)
It helps in understanding the competitive
environment
It helps on optimal utilization of resources
It helps in identifying the marketing
opportunities and constraints
It helps in formulating marketing plan
To portray accurately the characteristics of a
particular individual, situation or a group

5. Reference
• Kothari, C. R. (2004). Research methodology:
Methods and techniques. New Age
International.