Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ge9 final ppt

135,204 views

Published on

GE 9 CELL

  • You can hardly find a student who enjoys writing a college papers. Among all the other tasks they get assigned in college, writing essays is one of the most difficult assignments. Fortunately for students, there are many offers nowadays which help to make this process easier. The best service which can help you is ⇒ www.HelpWriting.net ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very nice tips on this. In case you need help on any kind of academic writing visit website ⇒ www.WritePaper.info ⇐ and place your order
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Yes you are right. There are many research paper writing services available now. But almost services are fake and illegal. Only a genuine service will treat their customer with quality research papers. ⇒ www.HelpWriting.net ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Ich kann eine Website empfehlen. Er hat mir wirklich geholfen. ⇒ www.WritersHilfe.com ⇐ Zufrieden und beeindruckt.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Ge9 final ppt

  1. 1. GE Nine Cell Matrix
  2. 2. GE Nine Cell MatrixThe GE/McKinsey Matrix is a nine-cell (3 by 3) matrix usedto perform business portfolio analysis as a step in the strategicplanning process.The GE/McKinsey Matrix identifies the optimum businessportfolio as one that fits perfectly to the companys strengthsand helps to explore the most attractive industry sectors ormarkets.The objective of the analysis is to position each SBU on thechart depending on the SBUs Strength and the Attractivenessof the Industry Sector or Market on which it is focused. Eachaxis is divided into Low, Medium and High, giving the nine-cell matrix as depicted below.
  3. 3. GE Nine Cell Matrix Different factors can be used to define Industry Attractiveness. Like:- Market Size, Market Growth Rate, Demand variability, Industry Profitability, Competitive Rivalry, Global Opportunities, Entry and exit barriers, Capital requirement, Macro environmental Factors (PEST) Different factors can also be used to define SBU Strength. Like:- Market Share, Distribution Channel Access, Financial Resources, R&D Capability, Brand equity, Production Capacity, Knowledge of customer and market, Caliber of management. Relative cost position The factors and their relative weightings are selected. The rating values for each factor are entered for each SBU and Industry.
  4. 4. GE Nine Cell MatrixIndustry Business Unit StrengthAttractiveness Strong Average Weak High Grow Grow Hold Medium Grow Hold Harvest Low Hold Harvest Harvest
  5. 5. GE Nine Cell Matrix Grow – Business units that fall under grow attract high investment. Firms may go for product differentiation or Cost leadership. Huge cash is generated in this phase. Market leaders exist in this phase. Hold – Business units that fall under hold phase attract moderate investment. Market segmentation, Market penetration, imitation strategies are adopted in this phase. Followers exist in this phase. Harvest - Business units that fall under this phase are unattractive. Low priority is given in these business units. Strategies like divestment, Diversification, mergers are adopted in this phase.
  6. 6. Market Attractiveness Annual market growth rate Overall market size Historical profit margin Current size of market Market structure Market rivalry Demand variability Global opportunities
  7. 7. Business Strength Current market share Brand image Production capacity Corporate image Profit margins relative to competitors R & D performance Promotional effectiveness
  8. 8. GE Nine Cell MatrixStrengtha) It allows intermediate ratings between high and low and between strong and week.b) It helps in channeling the corporate resources to business and achieving competitive advantage and superior performance.c) It helps in better strategic decision making and better understanding of business scope. Weaknessa)It tends to obscure business that are become to winners because their industries are entering at exit stage.b)Assessment of business in terms of two factors is not fair.
  9. 9. EXAMPLE OF GE NINE CELL MATRIX
  10. 10. About Maruti Udyog• Founded in 1981• Products are Maruti 800, Omni, Alto,SX4,Swift Desire,Swift,A-star, Gypsy,Wagon R,Ritz,others.• Vision – “The Leader in the Indian Automobile Industry, Creating Customer Delight and Shareholder’s Wealth;a Pride of India”• Core Values : Our Core Values drive us in every endeavour-  Customer Obession,  fast, Flexible & first mover,  Innovation & creativity  Networking & Partnership  Openess & Learning
  11. 11. THANK YOU

×