Meaning of Direct marketing Types of Direct marketing Direct mail Tele marketing E-mail marketing Door to door leaflet marketing Voicemail marketing Direct selling Direct response in television

2. MEANING OF DIRECT MARKETING
Direct marketing is directed
through advertising right to
the customers in order to
obtain from them a direct
response to the appeal of
advertising. It is often viewed
as one of the looks of
marketing comminication.

3.  Direct mail
 Tele marketing
 E-Mail marketing
 Door to Door leaflet
marketing
 Voice mail marketing
 Direct selling
 Direct response television
marketing.

4.  Direct mail is a form of advertising
relying on printed materials and
the postal service to deliver
advertising appeals directly to
consumers.
 Examples : post cards with an
Offer, catalogs that display goods, coupons.

5.  Telemarketing is the direct
marketing of goods or services
to potential customers over the
telephone or the internet.
 Four common kinds of
telemarketing Include outbound
calls, inbound calls, lead generation,
And sales calls.

6.  It as become one of the major
direct marketing, it is quite similar
to the direct mail but in state of
postal address we receive mails
in our e-mail ID.
 E-mails are send to all the selected customer categories
with repeated intervals of time

7.  This method is targeted
purely by area where
leaflets are distributed.

8.  Telemarketing created a lot of
consumer opposition and consumers
would abuse the ones advertising
on the phones.
In order to avoid this, voice mail
marketing was introduced, wherein; the
enter advertisement is digitally recorded and presented.

9.  Direct selling is the sale of
product by face to face contact with
the customer by having marketing
executives..

10.  Direct marketing TV commonly
referred as DRTV. Its usually
half or one hour long segment
that explains a product
in detail to the viewers.

11. RETRIVED FROM:
https://www.investopedia.com
DATE: 29/03/2022