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Evolution of Marketing Concept

Cik Aisyahfitrah
Cik Aisyahfitrah
Cik AisyahfitrahAku Bos Aku Kuli , Aku Kerja Sendiri , Aku Internet Marketar

This slide shown the evolution of marketing, philosophies concept and marketing mix.

Evolution of Marketing Concept

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 Evolved from the basic considerate of producing
goods and services in the most cost-efficient way
 Based on five concepts of philosophies(way of
doing business)
5
Marketing
Concept
Production
Concept
Product
Concept
Selling
Concept
Marketing
Concept
Societal
Marketing
Concept
 Believed that consumers favour products that
are easily available and highly affordable.
 Focuses on improving production
 The best quality performance and innovative
features
 Focus on continuous product improvement
 Do heavy promotion.
 Producing and selling products based on
offering what the market wants.
 Identify the needs and wants of target
customers.
 Deliver the products to the consumers better
than competitor.
 Find the right products for the customers.
Ad

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Evolution of Marketing Concept