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Evolution of Marketing Concept


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This slide shown the evolution of marketing, philosophies concept and marketing mix.

Published in: Marketing

Evolution of Marketing Concept

  1. 1.  Evolved from the basic considerate of producing goods and services in the most cost-efficient way  Based on five concepts of philosophies(way of doing business)
  2. 2. 5 Marketing Concept Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept
  3. 3.  Believed that consumers favour products that are easily available and highly affordable.  Focuses on improving production
  4. 4.  The best quality performance and innovative features  Focus on continuous product improvement
  5. 5.  Do heavy promotion.  Producing and selling products based on offering what the market wants.
  6. 6.  Identify the needs and wants of target customers.  Deliver the products to the consumers better than competitor.  Find the right products for the customers.
  7. 7. Factory Existing Products Selling and Promoting Profits Through Maximum Sales Market Customer Needs Integrated Marketing Profits Through Satisfaction Starting Point Focus Means Ends THE SELLING CONCEPT THE MARKETING CONCEPT
  8. 8. Company Profits Consumer Wants Society’s Interest Societal Marketing Concept
  9. 9.  A mixture or blend strategies of target market refers to a concept of 4Ps.