1. Basics
Of
Viral
Marketing

2. What to do in Viral Marketing?

3. Easy to share
• Make the sharing of contents as easy
as possible among audience
• This can be done by providing social
media buttons for submission, voting
on sites, links for forwarding contents
on social platform.
Reactions are important
• Make sure content causes some sort
of reaction and heightened the
emotional quotient

4. Have a purpose
• For every viral marketing campaign
well planned actual purpose should
be there fitting with the agenda of
brand or company
Respond and connect
• Viral marketing is all about reaching
masses and building relationship.
Reply to the comments and try to
connect with your audience.

5. What to avoid in Viral Marketing?

6. Disappearance after going viral
• Viral marketing should be a ongoing
process and should not stop with one
successful viral campaign.
• Follow up with videos, blog series etc.
Freak over negative response
• Once content goes viral it will attract
negative as well as positive audience.
• Don’t freak over negative reactions of
audience instead try to handle them

7. Restricting easy access
• Keep sharing user friendly and
shouldn't restrict access by
compulsory registration, downloading
additional software etc.
Unnecessary controversy for
getting viral
• For getting your content viral don’t
create controversy and let people
share.
• It can downplay sometimes negatively
impacting the campaign.

8. Thank you