Presentation gives description of rating and review of different colleges.

1. Ratings and Review

2. What are Ratings
• Rating are nothing but a ranking or classification given
to a product or service offered to its customers which
is based on comparative assessment of their quality,
standard or performance.
• Ratings and reviews are a key form of basic content
that customers, whether they’re B2B or B2C, actively
seek. For prospects, this type of information may be
accessed at point in the pre-purchase process. Post-
purchase, ratings and reviews provide customer
feedback for servicing current customers and attracting
future buyers.

3. What are Reviews
• It is an evaluation of a service or product or
can be anything.
• A user review refers to feedback by the user
or consumer for a product or a service based
on her experience as user of the product.
• Popular sources of consumer reviews are e-
commerce site such as Zappos, Amazon, social
media sites such as trip advisior.

4. How does Rating and Reviews Help
• It increase customer’s confidence before
going for any product or services.
• Past customer feedback increase future
consumer’s decision making process which
drives sales thus decrease product return.
• It help manufacture or sellers to work on
customer’s feedback to improve their product
and stay competitive in the market.

5. How to get positive online reviews
• Pay attention to the reviews you already got
from your customers- try to resolve or work
on them ASAP.
• Consider asking for reviews after you offer
your customer any product or services – it will
make customer feel that their opinions are
taken seriously.

6. Cont.
• If your customers are around 30 yrs age then
make your web presence known to your
customer by engaging them in online world
through Facebook groups or twitter account of
your business and allow them to share their
experience.
• Respond quickly to bad reviews in most polite
manner.

7. Cont.
• Reach out to negative reviews directly by
working on their feedback and offering them
free trail or a free upgrade to change their
perceptions. Avoid responding negative
reviews online it may backfire your company.
• This is a number game, you will get some
good and bad reviews no matter how best is
your product and service. So focus should be
on converting most reviews to good.

8. Why Ratings and Reviews are Social
Media
• Allow prospects, customers and the public to
read, comment, create and share information
about products, brands and companies.
• Provide for multi-directional communications
in form of one-to-one, one-to-many, and
many-to-many.
• Involves different types of information, such
as text, voting, images, and videos etc.
• It happens in real time and asynchronously.

9. Its the number that speaks louder
• 47% of Internet users actively check consumer
review sites seeking product information.
• 61% of people have written a review, while 87% of
multi-channel buyers write online reviews.
• Thus for a business to have a good online presence
customer ratings and reviews do matter most to
build a strong brand image .

10. Reference
• http://heidicohen.com/social-media-ratings-and-reviews/
• http://www.forbes.com/sites/allbusiness/2014/08/28/6-
simple-ways-to-get-customers-to-review-your-business-
online/#122a5dbf4afc
• http://www.inc.com/ss/7-secrets-to-getting-great-online-
reviews
• https://en.wikipedia.org/wiki/Review