1. Steve M. Farr
10819 Rocky Creek • Sherwood, Arkansas 72120 • 501-834-6567 (H) • 501-944-6900 (C)
s.farr@sbcglobal.net
SUMMARY
Territory Development Manager with strong record of sales and management success in the Fresh
Bakery Industry. Additional experience in sales and operations management. Consistent record of
growing market share in an extremely competitive market by team building and providing
outstanding service. Two decades of customer wiring in the Arkansas Market in every segment of
the DSD business.
PROFESSIONAL EXPERIENCE
BIMBO BAKERIES USA/SARA LEE, Fresh Bakery Division 6/2008-1/2016
Full service bakery distribution Central and Northern Arkansas. Over the past seven years I have helped
rebuild an inexperienced eroding workforce to grow our Fresh Bakery Business double digits in the
Central Arkansas market. I also negotiated our move into a new depot in Little Rock and Conway to
create a positive environment to continue to attract the best team in the business.
Territory Development Manager (6/2008 – Present)
Responsible for sales and distribution of Bimbo/Sara Lee Fresh Bakery products for Central and Northern
Arkansas. I oversee 3 distribution depots and 12 routes. Accounts include Wal-mart, Kroger, Sam’s,
large regional Independents, restaurants, State Accounts and schools.
PEPSIAMERICAS, Little Rock, Arkansas 1990 – 2/2008
Full line Pepsi distributor servicing Central and South Arkansas.
Account Executive, Education Channel (2007 – 2/2008)
Responsible for the entire Education Channel for the State of Arkansas. Managed 84 school contracts
ranging from K-12 to Colleges and Universities. Accounts included UALR, OBU, Henderson State,
ASU, UCA.
• Grew fountain volume by 15% year over year.
• Increased Third Party Volume in major colleges 40% by implementing Pre-sell to maximize
account service and introducing the new innovation of non-carbs.
Account Executive, Large & Small Accounts (2001 – 2006)
Responsible for managing the Large and Small format accounts for the South Arkansas Region. Key
accounts included: Kroger, Knight's, Dollar General, EZ-Mart, AC Stores, Buzz Buy, Max Mart, and
Harvest Foods.
• Grew accounts by 7% year over year.
• Played a key role in negotiation of grocery channel contracts for Harvest Foods and Knight's that
resulted in an incremental 450,000 cases in 2007.
On Premise Sales Manager, (1999 – 2000)
Responsible for all Little Rock Operations. Managed a staff of 20 including Full Service Drivers,
Vending Technicians and Vendor Delivery personnel for the Greater Little Rock/Russellville
markets.
• Reduced Full Service shrink from 10% to 2% the first year.

2. • Streamlined all routes, which improved route efficiencies by 20%.
Bulk Sales Manager, Large Format Accounts (1994 – 1998)
Responsible for all Large Format accounts in Greater Little Rock/Russellville markets. Managed six
salesmen, six bulk drivers and 18 merchandisers. Responsible for all daily route schedules for drivers
and merchandisers.
• Grew total account base an average of 8% over five-year tenure.
• Met goals three out of five years.
• Developed all volume forecasting for department on a weekly and monthly basis.
• Promoted to On Premise Sales Manager.
District Sales Manager, Small Format Accounts (1992 – 1993)
Responsible for managing two salesmen, six route drivers covering all Small Format accounts in the
Jacksonville/Searcy markets.
• Increased volume by 17% over the two-year period.
• Promoted to Bulk Sales Manager, Large Format accounts.
Bulk Salesman, Large Format Accounts (1990 – 1991)
Responsible for managing Large Format accounts in the Conway/Russellville Markets including Kroger,
Harvest Foods, Food-4-Less and Ellison’s. Managed and dispatched all merchandisers and drivers.
• Won 5 out of 7 sales contests during first year.
• Promoted to District Sales Manager.
Route Driver (1990)
Responsible for delivery and merchandising to Large and Small Format accounts in the Jacksonville
/Searcy markets.
BEN E. KEITH FOODS, Little Rock, Arkansas 1983 – 1990
Account Manager
Responsible for sales and account management for a wide range of restaurant and food products in the
Hot Springs, Arkansas market.
EDUCATION & ADDITIONAL TRAINING
University of Arkansas at Fayetteville, Business Administration (55 Hours) 1981, 1982
Northeast High School, North Little Rock, 1980
PepsiAmeircas – COACH Sales Training – training in sales and negotiations
EJFOUR—Ongoing Monthly PepsiCo programs for improving business management – Completed 2-3
monthly
COMMUNITY

3. Rotary, North Little Rock – Volunteer and sponsor for annual fish fry at Camp Aldersgate to raise money
for families in need.
Heflin YMCA – Board Member, 2001 - Present