1. GLENN BERANEK
3627 Lodgehaven Circle ♦ Gainesville, Georgia 30506
(404) 386-2242 ♦ glenn.beranek@att.net
SENIOR SALES AND MARKETING EXECUTIVE
Senior level in Sales and Marketing Executive known for entrepreneurial
achievements, champion of innovation, and mentoring top talent. Solid history of
record profits by designing innovative customer programs.
Areas of expertise include:
 Relationship Management  National Account Management
 Consultative Selling  Product & Packaging Innovation
 New Business Development  Sales/Channel Strategy
 Competitive Positioning  Sales Recruiting
 Operational Manager  Functional Leadership
REPRESENTATIVE ACCOMPLISHMENTS
Fiberstar, Inc. 2013 – Present
Manufacture all-natural, clean label lines of ingredients from citrus pulp.
• Sold the addition of Fiberstar’s Citri-Fi into all Publix muffins.
• Currently, in the final stages of testing Citri-Fi in Safeway’s cakes.
• Opened up CSM Bakery Supplies with Citri-Fi in scones and cookies.
ReportLogix/Business Intelligence Reporting 2009 - 2013
Business Intelligence Reporting; Interactive Web-based Reporting for small
businesses.
• Provided a vision to link the information gap between data and sales.
• Instructed Technical team on the best Web- Based Visualizations to relay
important sales and growth figures in a real time scenario.

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• Focus goal orientated projects to provide clients the ability to deliver
meaningful information to their employees, partners, and customers in a
faster, more flexible, and less expensive way.
H.C. BRILL CO., Tucker, GA/CSM 1983 – 2009
Top bakery Ingredient Company in the U.S. serving both food service and in-store
bakery products
Senior VP Sales and Marketing, In-Store Bakery/Food Service 2006 – 2008
Promoted to lead a 230-person in-store and food service direct sales and marketing
company in U.S.; oversaw a division sales volume of $450 million.
 Restructured food service and in-store sales force to match company’s strategic
product and channel initiatives.
 Instituted sales compensation programs resulting in a 20% sales expenditure
savings for 2007.
 Organized senior level management to develop product and channel strategies
for the total company. (Frozen, Icings and Caravan business unit).
 Developed innovation strategies for the $3 million on-site CSM Corporate Inno
Center.
 Facilitated innovation seminar for new state-of-the-art product that will
revolutionize the industry. (A transfat break-through process).
VP Sales In-Store Bakery 2001 – 2006
Led field sales and marketing force for US and Canada. Managed top 10 customers
totaling sales of $90 million.
 Selected as one-of-three key executives to perform due diligence and facilitate
the sale of the business to CSM.
 Built division from $180 million to $300 million operation.
 Led division to the highest profit margin center.
 Organized cross-functional groups to develop industry-leading sales-reporting
system.
 Hired six new employees who are presently leading the company in sales and
profits.
 Initiated business planning program for all customers.
H.C. BRILL CO. (continued)
General Manager / Product Manager 1993 – 2001

3. GLENN BERANEK Page 3
Selected as General Manager/Product Manager for new frozen cookie and cake
divisions.; led all plant and sales activities, both divisions.
 Built Cookie Division from $600,000/year to plus $40 million in sales.
 Started and grew Cake Division from $3 million to $20 million in high margin
sales.
 Trained sales and service force on all products for both divisions.
 Directly involved with sales and customers on 90% of the sales dollars.
 Designed and implemented innovative holiday sales program which led Brills’
top customer to their largest bakery sales in history.
Regional Sales Manager 1989-1993
Corporate Accounts Manager (Kroger, Safeway, Albertsons) 1987-1989
Field Sales and Service 1983-1987
Additional relevant field marketing, sales, production and procurement experience
with Cherry Burrell (Evergreen, an International Paper Company) serving key
accounts like Coca-Cola, Mayfield Dairies, Borden, Publix with stainless steel
food processing equipment.
EDUCATION
University of Iowa, Iowa City, IA
BA, Arts
ORGANIZATIONS
IDDBA – International Dairy Deli Bakery Association