1.
“To connect to people at the deepest level,
you need stories.”
-Robert McKee

2.
The National Trust for Historic Preservation in the United States defines
heritage tourism as “traveling to experience the places and activities that
stories
authentically represent the
and people of the past," and
cultural heritage tourism is defined as “traveling to experience the places
stories and people of
and activities that authentically represent the
the past and present.”

3.
Weaving It All Together
…web site…social media…mass media…email…business cards…posters…
…thank you notes…event calendars…reviews…

4.
“Facebook is a huge help to my business.
Next spring I will advertise on FB and in
some local magazines.
The best advertising is a happy customer
and that is what I strive for !
I rely on my experience and knowledge of
the area to separate me from the others.”
-Marshland Expeditions. Poquoson, Va.

5.
“I look forward to getting out and introducing
my kids to you and your family. Y’all have
been a great example of how and what family
is suppose to be.”
-Marshland Expeditions Customer

6.
Web Site
Wix.COM, WordPress

7.
Social Media
What SOCIAL MEDIA is NOT?

8.
What is SOCIAL MEDIA?

9.
The Basics

10.
The Basics
People living in cities spend the most time on Social Media, at 70%
of the population. And women, on average, spend 9% more time on
social networking sites than men. –Pew Research Center
How many Internet users?
WORLD: 2.4 Billion. With a B. –Internet World Stats
US: 274 Million.

11.
The Basics

12.
The Basics

13.
The Basics

14.
The Basics

15.
The Basics:
You Tube

16.
Mobile
How many
times have you
looked at your
phone since this
course started?

17.
The Social Media Payoff
SOURCE: IntersectionConsulting.com/Blog

18.
Photos! Photos! Photos!
And then some more photos.

19.
Photos…
with people are even better!

20.
Photos…with food & how tos!

21.
Photos…with inspiration!

22.
Photos…with inspiration!

23.
Photos…with inspiration!

24.
Photos…related to your brand!

25.
Photos…related to your brand!

26.
Photos…with a call to action!

27.
Photos…with animals.
But don’t be tempted to post too many things with cute
dogs. Content must be relevant to your audience.

28.
Photos…with news.

29.
Ask Questions.
Fill in the blank. Captions. Get opinions.

30.
Ask Questions.
Fill in the blank. Captions. Get opinions.

31.
Invitations
Facebook Events. Use beyond events – promotions, important dates
(like anniversary), etc.

32.
Invitations
Facebook Events.

33.
Contests.
According to Buffer, 35% of fans like a page to participate in contest
and 42% do so to get coupons and discounts.

34.
Repurpose Content.
Celebrate and use content that similar organizations, stakeholders
and loyal brands are using.

35.
Short and Sweet.

36.
Social Media Education.
•
•
•
•
•
•
•
Historical facts.
Modern day realities.
Equipment.
Animals.
Profiles (history of the crew)
Facts about stops along the tour.
Chesapeake Bay

37.
Mass Media
TV * RADIO
NEWSPAPERS * BLOGGERS
NEIGHBORHOOD NEWSLETTERS
ONLINE NEWS SITES * EMAIL NEWSLETTERS
CHAMBERS OF COMMERCE
MAIN STREET ASSOCIATIONS

38.
Marketing Collateral
Business Cards
Posters
Postcards
Thank You Notes
…all can be done
really cheap!

39.
Email
MailChimp

40.
Dream.
Build.
Connect.

41.
Build a Plan

42.
Build a Plan
• Social Media
• Web Site
• Blog
• Event Calendar
• Media
• Press Release
• Free Calendar Listing
• Newsletters
• Chamber of Commerce,
associations, etc.
• Email
• Prospects and Previous
Customers
• Marketing Collateral
• Postcards
• Business Cards
• Thank You Notes

43.
Sample Plan – Pre Blog Post

44.
Sample Plan – Event Calendar

45.
Sample Plan – Pre Social Media

46.
Sample Plan – Post Blog Post

47.
Sample Plan – Post Social Media

48.
Sample Plan – Post Social Media

49.
Sample Plan – Post Social Media

50.
Sample Plan – Post Social Media

51.
Nothing But Net!
Be consistent. Develop a plan. Be
yourself. Be social. Spread the word.

52.
Creating Memories.
Creating Stories.