The National Trust for Historic Preservation in the United States defines heritage tourism as “traveling to experience the places and activities that authentically represent the stories and people of the past," and cultural heritage tourism is defined as “traveling to experience the places and activities that authentically represent the stories and people of the past and present.”
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Heritage Tourism and Story Telling
1.
2. “To connect to people at the deepest level,
you need stories.”
-Robert McKee
3. The National Trust for Historic Preservation in the United States defines
heritage tourism as “traveling to experience the places and activities that
stories
authentically represent the
and people of the past," and
cultural heritage tourism is defined as “traveling to experience the places
stories and people of
and activities that authentically represent the
the past and present.”
4. Weaving It All Together
…web site…social media…mass media…email…business cards…posters…
…thank you notes…event calendars…reviews…
5. “Facebook is a huge help to my business.
Next spring I will advertise on FB and in
some local magazines.
The best advertising is a happy customer
and that is what I strive for !
I rely on my experience and knowledge of
the area to separate me from the others.”
-Marshland Expeditions. Poquoson, Va.
6. “I look forward to getting out and introducing
my kids to you and your family. Y’all have
been a great example of how and what family
is suppose to be.”
-Marshland Expeditions Customer
12. The Basics
People living in cities spend the most time on Social Media, at 70%
of the population. And women, on average, spend 9% more time on
social networking sites than men. –Pew Research Center
How many Internet users?
WORLD: 2.4 Billion. With a B. –Internet World Stats
US: 274 Million.
40. Mass Media
TV * RADIO
NEWSPAPERS * BLOGGERS
NEIGHBORHOOD NEWSLETTERS
ONLINE NEWS SITES * EMAIL NEWSLETTERS
CHAMBERS OF COMMERCE
MAIN STREET ASSOCIATIONS
45. Build a Plan
• Social Media
• Web Site
• Blog
• Event Calendar
• Media
• Press Release
• Free Calendar Listing
• Newsletters
• Chamber of Commerce,
associations, etc.
• Email
• Prospects and Previous
Customers
• Marketing Collateral
• Postcards
• Business Cards
• Thank You Notes