.

2. OverView
To the Nebraska City Panel,
Our class has the honor of being able to work with
your community and to use this book as a basis for a
social me- dia plan that would further your current
outreach. In this book we have touched upon 3
groups in Nebraska City that have the potential to
grow their social media presence. Nebraska City is a
community with many things and events to offer and
we hope that this plan will assist in cre- ating an
active social media presence that reflects and em-
phasizes the city’s greatest traits.
We’ll be looking on with anticipation to see Nebraska
City grow in the social media landscape through its
continued relationship with the University of
Nebraska at Omaha.
Thank you
2017 Nebraska City Social Media Advisory Team
Khylie Kight Josh
DeCoster
Karlee
Reistroffer
Kerrigan
Flynn
2

3. Missio
n
Objective
Expand social media presence year-
round Reach current residents
Increase audience engagement
Audience
Young active population on social
media Tourists
Current and long-term residents
Expand social media
presenc
e year-round
Reach current residents
Brief
Settled in the 1850s
Population around 7,500 people
Home of Arbor Day and
AppleJack
3

4. s
w
o
t
Their audience is looking at
their page for updates on
thingshappening with their utilities,
so they have a captive
audience.
There isn’t content being
posted in between times of
updates.
They can post content
about aspects of utilities
that people don’t know
about to gain attention.
When negative things
happen with utilities, the
page takes the brunt of it.
s
w
o
t
They have a lot of great
events that they can
showcasethroughout the
year.
They need content for in
between big events to keep
engagement up.
They can create content
calendars for their events and
tease them more since that’s
where most of their
engagement comes from.
If there is a big gap into
between events, they can
lose a lot of engagement.
s
w
o
t
They post a consistent
amount of times each month
to keep peopleengage
d.
Their posts are outdated and
not visually appealing.
They could find a student
from the high school
interested in graphic design
to get a modern updated
look for their posts.
With big events going on in
the community, they could
easily get overshadowed.
Governme
ntNebraska City Utilities, Kimmel Education Research Center, Morton James
Library
4

5. s
w
o
t
Likes are doubled in the fall
during the prim season for
the orchard. The Facebook
fan baseis large.
The posts linked to articles
get significantly less likes
than posts of photos.
If the Orchards built
anticipation towards the fall
season they could
exeptionally boost posts. More
photography would also
benefit.
This orchard is one of the most
well known in Nebraska but
faces competiton from other
orchards across the state.
s
w
o
t
Consistently gets likes on
their posts. Usually
averaging 300-500 likes per
post. The family-ownedtheme also is great fro
reputation.
The page doesn’t post on a
consistent basis. Posts need
to include shorter
descriptions and be checked
over for spelling.
This company really could
take their social media to
another level with a
consistent content
schedule.
Faces the same
competitors as Kimmel
Orchard.
s
w
o
t
Easily reaches influencers in
the community who
participate in events. Posts
with photographedresidents are popular.
Infrequent influencer
taggging and infrequent
reference to
popular/current events.
One of the most popular
social media outlets in
Nebraska City. If connected
with other outlets,
could expand fan base even
more.
Needs to be cautious of
negative commenters and
quick to respond to psoters
with questions and feedback.
Business
esKimmel Orchard, Union Orchard, Chamber of Tourism and
Commerce
5

6. s
w
o
t
They have their website linked
tothe Facebook Page. They
post at least once a day and
sometimes include pictures
and videos.
They aren’t getting a lot of
likes in general. Their posts
that aren’t linked with videos
or pictures get significantly
less likes.
They have room to post more
interactive posts. They can
invite people to like their
page while visiting. Work to
reach tourists.
They compete with the
Nebraska City tourism page
which has a heavier draw for
Non-
profit
Nebraska City
Museums
6

7. Continue posting about aspects of business that
citizens would be interested in/don’t understand
fully
Create content calendars for events and tease events
before they happen
Make posts visually interesting with colors and
photos, and keep posts up to date
Governmen
t
Recommendation
s
7

8. Non-profit
Recommendation
s
Get followers engaged by
tagging them in posts.
Create posts that viewers
can be interactive with like
videos or contests that
involve sharing content
Reach tourist by building up to
events all year round with pre-
event posting
8

9. Business
Recommendation
s
Tie your posts to national events as well as
local by sharing other businesses’ content
Heavily emphasize word of mouth, customers
should encouraged to like the page. There
should also be benefits for thsoe would get a
friend to follow the page
Post need to be brief but impactful. Include
more photos and keep descriptions short.

10. The Question of
Audience
11
Nebraska City
wants to reach
for two
seperate
audiences and
each will need
a different
social media
approach:
The young generation and
toursists:These two audiences are the smaller demographic
on Facebook and tend to use other platforms like
twitter and Instagram. They’ll require higher posting
frequency, more interactive content, and rely
heavily on event feedback and review
The older generation and long-term residents:
This audience is more likely to be found on
Nebraska City’s main platform, Facebook.
However, they are overall less likely to use social
media.
They’ll require heavy word of mouth and
influencer management to draw them to the
platform.

11. Long-term
Goals
Post consistently at least 8 times a month
Increase the number of posts containing video and photos by
50%
Increase the sharing/tagging of influencers and national events
by 50%
Develop content calendars to tease for large community
events that happen annually

12. 13
Than
k
you