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Marketing and communications tools
for historical societies
and other history organizations
History Camp Iowa at the State...
• Keeper of your community’s history
• Challenges
– Long-term decline in membership
– Long-term decline in attendance
– Ac...
. . . more people would attend
and this might stimulate an interest
in learning more about history.
My hope: If it were ea...
Event promotion
Resources for history professionals, board members, and volunteers
Using The History List to publicize your events
Open to...
Resources for history professionals, board members, and volunteers
Using The History List to publicize your events
Weekly ...
Resources for history professionals, board members, and volunteers
Using The History List to publicize your events
Enter a...
Resources for history professionals, board members, and volunteers
Using The History List to publicize your events
Automat...
You have unlimited space for
text, photos, and video on The
History List. If you copy and paste
a description it will neve...
All of your upcoming
and past events appear
automatically at the
bottom of your
organization’s page.
You only need to ente...
o “History Events in Massachusetts”
Weekly e-mail launched August 8, 2015
o “History Events in Rhode Island”
Weekly e-mail...
The holiday campaign for
history organizations and historic sites
Tabletop signs ready to print out
on cardstock.
Merchandising signs ready to
print out on cardstock.
Create your own designs for tags and
signs, such as the one shown.
Add to your website, newsletters,
and print materials.
Supply to bloggers to promote your
organization’s gifts and events
In two designs with several
different messages
Merchandising gifts and promoting events
Merchandising
Merchandising handmade gifts
Merchandising handmade gifts
Merchandising
Merchandising books
Merchandising memberships
Merchandising memberships
Supporting the organization
Blog and bloggers
Bloggers
Bloggers
Web banners for merchandising gifts and promoting events
Research to help you plan and promote
Attracting Visitors to Holiday Events at Historic Sites and Buildings
(October 2013)...
All are included in a single download
Download the holiday campaign and browse other
resources at TheHistoryList.com/resources
Advertising
Include coupon codes
Ask ticket buyers where they
heard about your event
Day of event promotion
Photography in the age of social—
otherwise known as free advertising.
Enfield Shaker Village – No photos permitted inside
 22 photos
Shelburne Museum – Photos permitted everywhere
 671 photos
© Fusion Research & Analytics LLC and Frankly, Green + Webb Ltd, 2012. All Rights Reserved
http://www.vam.ac.uk/__data/ass...
© Fusion Research & Analytics LLC and Frankly, Green + Webb Ltd, 2012. All Rights Reserved
http://www.vam.ac.uk/__data/ass...
Social
Encouraging sharing
http://www.chathamnjhistoricalsociety.org/event/selfiemania
What engages people?
Items with visual interest
Tip: Post to Facebook via Instagram
Supporting historic achievements
Connecting with the community
Websites
Many, many, many choices for easy
website builders, including WordPress
Use responsive design
Main content types
o Your organization, such as the board, meetings,
membership  Site
o Your collection, such as document...
Tools for content
o Embed documents: Scribd
o Embed slide sets: SlideShare
o Embed video: YouTube
o Embed events: The Hist...
Tools for insight and engagement
o Social: AddThis
o Analytics: Google Analytics
o Subscription pop ups
Why use QR codes?
Make it easier for people
Tours and supplemental information
for sites and collections
o Don’t use QR codes
o Use your responsive website
o [your hi...
E-mail
Vendors
o Free: MailChimp, Vertical Response
o Embed signup form
Online engagement
Making content widely available
Facebook
Instagram
YouTube
Vimeo
Scribd
SlideShare
HistoryPin
WhatWasThere
Flickr and Flic...
Raising money
Offer a way for people
who have moved away to
support your organization
Explain why it is important
to support your organization
Create opportunities
for smaller gifts
Sharing ideas
Quarterly meetings with other
history organizations
Next steps for organizations
o Add your organization and events to The History List
 Will also appear in “Guide to Histor...
Links
o TheHistoryList.com/start
Browse features and request an account to add your events
o TheHistoryList.com/subscribe
...
Lee Wright
Lee@TheHistoryList.com
Twitter: @TheHistoryList
Facebook: TheHistoryList
L
Marketing and communications tools for historical societies and other history organizations
Marketing and communications tools for historical societies and other history organizations
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Marketing and communications tools for historical societies and other history organizations

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Event marketing and tools, research, and case studies to attract and retain visitors and members to historical societies, historic sites, and history museums.

Includes The History List, the campaign for history at the holidays, website tools and insights, social tools and insights, advertising tracking, event marketing, and more. Presented at History Camp Iowa on November 14, 2015 at the State Historical Museum of Iowa.

More information about History Camp is at HistoryCamp.org.

More information about The History List is at TheHistoryList.com

Published in: Marketing
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Marketing and communications tools for historical societies and other history organizations

  1. 1. Marketing and communications tools for historical societies and other history organizations History Camp Iowa at the State Historical Museum of Iowa November 14, 2015
  2. 2. • Keeper of your community’s history • Challenges – Long-term decline in membership – Long-term decline in attendance – Acquiring resources and expertise • New ways to engage – Online – In-person Local history organizations are critical
  3. 3. . . . more people would attend and this might stimulate an interest in learning more about history. My hope: If it were easier for people to find out about history-related events . . .
  4. 4. Event promotion
  5. 5. Resources for history professionals, board members, and volunteers Using The History List to publicize your events Open to all organizations
  6. 6. Resources for history professionals, board members, and volunteers Using The History List to publicize your events Weekly statewide “Guide to History Events”
  7. 7. Resources for history professionals, board members, and volunteers Using The History List to publicize your events Enter a year of events in about 30 minutes
  8. 8. Resources for history professionals, board members, and volunteers Using The History List to publicize your events Automatically included in your state’s weekly “Guide to History Events”
  9. 9. You have unlimited space for text, photos, and video on The History List. If you copy and paste a description it will never be cut off. Change or update listings anytime. Anyone can edit a listing, and every person can have their own account. Supports all kinds of events, including repeating events, as well as ongoing exhibits. Supports multiple sites. The History List main page An event page A venue page An organization page
  10. 10. All of your upcoming and past events appear automatically at the bottom of your organization’s page. You only need to enter an annual event once— ever. As the next year’s event approaches, simply edit the listing with the new date and any other details that have changed. An organization page The organization’s events appear automatically at the bottom of their page
  11. 11. o “History Events in Massachusetts” Weekly e-mail launched August 8, 2015 o “History Events in Rhode Island” Weekly e-mail launched October 22, 2015 o “History Events in Iowa” Will launch as soon as we have 20 organizations participating and 100 individuals as subscribers Status of the rollout of weekly statewide history events e-mail as of November 14, 2015: Organizations: TheHistoryList.com/start Individuals: TheHistoryList.com/subscribe
  12. 12. The holiday campaign for history organizations and historic sites
  13. 13. Tabletop signs ready to print out on cardstock.
  14. 14. Merchandising signs ready to print out on cardstock.
  15. 15. Create your own designs for tags and signs, such as the one shown.
  16. 16. Add to your website, newsletters, and print materials. Supply to bloggers to promote your organization’s gifts and events
  17. 17. In two designs with several different messages
  18. 18. Merchandising gifts and promoting events
  19. 19. Merchandising
  20. 20. Merchandising handmade gifts
  21. 21. Merchandising handmade gifts
  22. 22. Merchandising
  23. 23. Merchandising books
  24. 24. Merchandising memberships
  25. 25. Merchandising memberships
  26. 26. Supporting the organization
  27. 27. Blog and bloggers
  28. 28. Bloggers
  29. 29. Bloggers
  30. 30. Web banners for merchandising gifts and promoting events
  31. 31. Research to help you plan and promote Attracting Visitors to Holiday Events at Historic Sites and Buildings (October 2013) 31 page consumer research report included in the holiday materials download
  32. 32. All are included in a single download
  33. 33. Download the holiday campaign and browse other resources at TheHistoryList.com/resources
  34. 34. Advertising
  35. 35. Include coupon codes
  36. 36. Ask ticket buyers where they heard about your event
  37. 37. Day of event promotion
  38. 38. Photography in the age of social— otherwise known as free advertising.
  39. 39. Enfield Shaker Village – No photos permitted inside  22 photos
  40. 40. Shelburne Museum – Photos permitted everywhere  671 photos
  41. 41. © Fusion Research & Analytics LLC and Frankly, Green + Webb Ltd, 2012. All Rights Reserved http://www.vam.ac.uk/__data/assets/pdf_file/0009/231975/V-and-A-Mobile-Visitor-Survey-Report-FINAL-16-Jan-.pdf Visitors to the Victoria and Albert Museum in London
  42. 42. © Fusion Research & Analytics LLC and Frankly, Green + Webb Ltd, 2012. All Rights Reserved http://www.vam.ac.uk/__data/assets/pdf_file/0009/231975/V-and-A-Mobile-Visitor-Survey-Report-FINAL-16-Jan-.pdf Visitors to the Victoria and Albert Museum in London
  43. 43. Social
  44. 44. Encouraging sharing http://www.chathamnjhistoricalsociety.org/event/selfiemania
  45. 45. What engages people?
  46. 46. Items with visual interest
  47. 47. Tip: Post to Facebook via Instagram
  48. 48. Supporting historic achievements
  49. 49. Connecting with the community
  50. 50. Websites
  51. 51. Many, many, many choices for easy website builders, including WordPress
  52. 52. Use responsive design
  53. 53. Main content types o Your organization, such as the board, meetings, membership  Site o Your collection, such as documents and objects  Omeka.net, History IT, Flickr o Your community’s history  Site/blog/wiki
  54. 54. Tools for content o Embed documents: Scribd o Embed slide sets: SlideShare o Embed video: YouTube o Embed events: The History List
  55. 55. Tools for insight and engagement o Social: AddThis o Analytics: Google Analytics o Subscription pop ups
  56. 56. Why use QR codes?
  57. 57. Make it easier for people
  58. 58. Tours and supplemental information for sites and collections o Don’t use QR codes o Use your responsive website o [your historical society]/tour o URL shortner
  59. 59. E-mail
  60. 60. Vendors o Free: MailChimp, Vertical Response o Embed signup form
  61. 61. Online engagement
  62. 62. Making content widely available Facebook Instagram YouTube Vimeo Scribd SlideShare HistoryPin WhatWasThere Flickr and Flickr Commons
  63. 63. Raising money
  64. 64. Offer a way for people who have moved away to support your organization
  65. 65. Explain why it is important to support your organization
  66. 66. Create opportunities for smaller gifts
  67. 67. Sharing ideas
  68. 68. Quarterly meetings with other history organizations
  69. 69. Next steps for organizations o Add your organization and events to The History List  Will also appear in “Guide to History Events in Iowa” o Use the resources at TheHistoryList.com/resources  Sign up for “Marketing Tips” newsletter  Download the “Make this holiday historic!” materials
  70. 70. Links o TheHistoryList.com/start Browse features and request an account to add your events o TheHistoryList.com/subscribe Subscribe to newsletters for individuals and organizations o TheHistoryList.com/resources Download the holiday campaign materials; browse other resources and case studies o TheHistoryList.com/conferences Browse history conferences and online courses
  71. 71. Lee Wright Lee@TheHistoryList.com Twitter: @TheHistoryList Facebook: TheHistoryList L

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